HVUs spend 5.4X vs non-HVUs; most positive change in spending outlook
e-Conomy SEA 2023 report: Vietnam · page 6 of 14
Data from Google-commissioned Kantar e-Conomy SEA consumer survey 2023.
Consulting deck · kpi_dashboard · analyze_data · dense density
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Slide schematic 6/6
chart 4/4 disclaimer 1/1 title 1/1
Components 6
bar-grouped bar-grouped bar-grouped bar-horizontal disclaimer headline
Tools 7
The Rule of Three block · 65%
Three panels (composition, spend, outlook) structure the slide.
Contrast Pairs loop · 90%Light-blue HVU bars vs dark-blue Non-HVU bars across every panel.
Action Titles slide · 95%Title states the headline finding: 'HVUs spend 5.4X vs non-HVUs; most positive change in spending outlook'.
Annotation slide · 80%Per-vertical multiples labeled (Gaming 6.7X, Transport 6.1X, etc.).
Color Strategy slide · 85%Two-tone blue legend (HVU light / Non-HVU dark) consistent across all three panels.
Visual Hierarchy slide · 70%Three panels left-to-right: composition → spend ratios → outlook delta.
Von Restorff Effect slide · 75%5.4X figure stands out in larger blue type at chart base.
Metrics 1
Frameworks 0
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