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  "documentTitle": "e-Conomy SEA 2023 report: Vietnam",
  "authorId": "Bain",
  "authorName": "Google",
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  "notes": "Data from Google-commissioned Kantar e-Conomy SEA consumer survey 2023.",
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      "text": "Notes: HVU = high value users. (1) Average composition across SEA; (2) Affluent = High income; Metro mainstream = Age 30 and above & medium income; Young digital natives = Age 18-29 & medium income; On budget = low income; (3) Excludes digital financial services (DFS). (4) Based on aggregate HVU user spend / aggregate non-HVU user spend, across all 7 categories.",
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