ผู้ใช้ที่มีมูลค่าสูงมีการใช้จ่ายสูงกว่าผู้ใช้ที่มีมูลค่าไม่สูง ถึง 7 เท่า โดยมีความตั้งใจที่จะเพิ่มยอดใช้จ่ายสูงสุดใน SEA
e-Conomy SEA 2023 report: Thailand · page 13 of 14
Data from e-Conomy SEA 2023 report by Google, Temasek, and Bain & Company.
Consulting deck · data_table · quantify_impact · dense density
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Slide schematic 6/6
chart 4/4 disclaimer 1/1 title 1/1
Components 6
bar-grouped bar-grouped bar-grouped bar-horizontal disclaimer headline
Tools 8
Action Titles slide · 90%
Thai title repeats: HVUs spend 7X vs non-HVUs
Annotation slide · 80%Multipliers labelled next to vertical bars
Audience Segmentation slide · 80%The slide discusses 'High Value Users' (HVU) and 'Non-High Value Users' (Non-HVU), indicating audience segmentation.
Color Strategy slide · 85%Two-tone HVU/Non-HVU palette
Comparison frame slide · 70%The slide compares HVU and Non-HVU across various metrics, such as online spend by vertical and demographic composition.
Contrast Pairs slide · 85%HVU vs Non-HVU pairing in every panel
Small Multiples slide · 75%Three panels share the HVU/Non-HVU contrast
Von Restorff Effect slide · 70%Bold 7.0X weighted average highlight
Metrics 1
Frameworks 0
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