However, companies continue to invest, and investment levels in mitigation and adaptation are expected to continue rising
2025 Carbon Survey Report · page 4 of 11
The chart is a waterfall-style visualization showing the breakdown of respondent intentions regarding sustainability investment levels.
Consulting deck · data_table · quantify_impact · dense density
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Slide schematic 5/5
chart 1/1 metric 1/1 paragraph 1/1 source-note 1/1 title 1/1
Components 5
waterfall big-number paragraph source-note headline
Tools 9
Curiosity Gap block · 65%
Setup creates 'how can investment rise if reporting stalls?' question.
Contrast Pairs loop · 75%Decrease vs maintain vs increase contrasted across waterfall bars.
The Turn loop · 80%'However' opening pivots away from the stall narrative.
Action Titles slide · 95%Title quotes the pivot: 'However, companies continue to invest...'.
Annotation slide · 80%Callout text annotates 'approximately 70% maintain or increase'.
Contrast Principle slide · 85%Increase bar (61) coloured darkest vs grey decrease/baseline bars.
So What? Test slide · 85%Slide ends on the 'so what' — investment will keep rising.
Von Restorff Effect slide · 90%Giant 16% bubble dominates; increase bar darkest green.
Waterfall chart slide · 70%The slide features a waterfall chart to display the changes in investment plans.
Metrics 1
Frameworks 0
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