Challenges in increasing self-service have put pressure on call centers, which still account for the majority of customer support interactions
Winning on the Margins TeBIT 2023 · page 14 of 14
The chart illustrates a trend where call center volume has increased despite efforts to shift to self-service.
Consulting deck · problem_statement · frame_problem · balanced density
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Slide schematic 4/6
callout 0/1 chart 1/1 metric 0/1 paragraph 1/1 source-note 1/1 title 1/1
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calloutmetric · primary
Components 6
callout bar-stacked primary paragraph source-note action-title
Tools 7
Action Titles slide · 90%
Title diagnoses pressure on call centers and signals reverse.
Annotation slide · 80%Dashed connector lines map 2017 segments to 2022 segments.
Call to action slide · 80%The slide includes a callout suggesting a specific action to address the problem.
Closing Techniques slide · 70%Closes with concrete CTA: 'using generative AI… one way to reverse'.
Color Strategy slide · 80%Lime callout phrase highlights 'challenges' and 'self-service'.
Emotional Appeal slide · 60%Frames the call-center situation with urgency language.
Problem Statement Canvas slide · 70%The slide presents a problem statement with a clear description of the issue and a potential solution.
Metrics 1
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