Winning on the Margins TeBIT 2023

Slide schematic 4/5

chart 2/2 metric 0/1 source-note 1/1 title 1/1

1 without position metric 1

metric · primary

Components 5

bar-vertical bar-vertical primary source-note action-title

Tools 8

SCQA Framework block · 65%

Situation (revenues up) plus Complication (margins down) — classic SCQA opener.

Contrast Pairs loop · 80%

Revenue rising vs margin falling, side by side.

Data Story Arc loop · 65%

Opens the context-conflict-insight arc of L1.

Action Titles slide · 90%

Title states insight: 'margins continue to decline'.

Color Strategy slide · 80%

Lime-green highlights 'decline' and 2022 column.

Visual Hierarchy slide · 80%

Big left-hand title, two stacked bar charts on right.

Von Restorff Effect slide · 70%

2022 column shaded distinctly to draw the eye.

Waterfall chart slide · 90%

A slide with a vertical bar chart showing 'AVERAGE REVENUE CHANGE FOR ETIS MEMBERS (%)' and 'AVERAGE MARGIN CHANGE FOR ETIS MEMBERS (%)'

Metrics 1

Average margin change margin_return · -1.5%

While revenues are up for European telcos, margins continue to decline

Frameworks 0

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No frameworks

No framework match is anchored to this slide.