Ten Things E-Commerce India · page 19 of 24
Data compares Oct 2018-Mar 2019 vs Oct 2020-Mar 2021 across consumer durables, electronics, and fashion.
Consulting deck · industry_trends · analyze_data · overcrowded density
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Action Titles slide · 85%
Title myth-busts: 'Contrary to Popular Belief, E-Commerce Is Not Just About Value Plays'
AIDA Model slide · 60%Premium price plays have also grown popular over the past two years for major categories such as consumer appliances and electronics.
Color Strategy slide · 75%Three-tier green palette encodes Premium/Midprice/Value consistently
Small Multiples slide · 85%Six small stacked bars across durables/electronics/fashion subcategories
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