As Consumers Grow More Sophisticated, They Expand to New Platforms
Ten Things E-Commerce India · page 18 of 24
Includes a specific consumer persona (Ruchi) and two stacked bar charts showing platform usage by shopper maturity and category count.
Consulting deck · case_study · illustrate_case · overcrowded density
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Action Titles slide · 80%
Title: 'As Consumers Grow More Sophisticated, They Expand to New Platforms'
Chart Selection Guide slide · 60%chart/bar-stacked: As their category repertoire increases, consumers shop across more platforms
Data Story Arc slide · 70%As our online transaction dataset reveals, the more mature e-shoppers in India are, the more discerning they tend to be in their online shopping, browsing among a number of different platforms.
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