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  "notes": "Data compares Oct 2018-Mar 2019 vs Oct 2020-Mar 2021 across consumer durables, electronics, and fashion.",
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      "text": "Premium price plays have also grown popular over the past two years for major categories such as consumer appliances and electronics, including products ranging from washing machines and TVs to laptops, mobile devices, and even some clothing items.",
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      "text": "Although we might expect that the rapidly growing cohorts of smaller-city, over-45, and female shoppers would lead toward increased value shopping in the future, the premium segment is also likely to grow.",
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      "text": "E-commerce growth today is not exclusively about discounts. Premium price plays have also grown popular over the past two years for major categories such as consumer appliances and electronics.",
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      "text": "Sources: Vumonic online transaction data for 800,000+ internet users across 100+ categories and 15+ platforms in urban areas only; BCG analysis.",
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