Privacy concerns and the expiration of 3P cookies present a challenge, prompting a focus on first- & zero-party data and data partnerships
Future of Sales Marketing Executive Perspectives · page 10 of 22
Includes a country-level heatmap of privacy concerns and a breakdown of data capture sources.
Consulting deck · industry_trends · establish_context · overcrowded density
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donut heatmap disclaimer big-number big-number big-number big-number paragraph paragraph paragraph paragraph data headline headline headline
Tools 5
Loss Aversion block · 65%
Frames the cookie phaseout as a loss to be mitigated.
Action Titles slide · 90%Title frames cookie deprecation as challenge prompting first-party-data focus.
Emotional Appeal slide · 60%'Privacy concerns... challenge' framing creates loss-aversion tension.
Problem Statement Canvas slide · 60%The slide presents a problem statement about privacy concerns and the expiration of 3P cookies, and then offers potential solutions such as focusing on first- & zero-party data and data partnerships.
Von Restorff Effect slide · 75%Large 88% callout draws the eye.
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