What’s in a (Domain) Name? The $2 Billion Secondary Market for Dot-Com Domains

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Slide schematic 4/6

callout 1/2 chart 1/1 metric 0/1 source-note 1/1 title 1/1

2 without position callout 1 · metric 1

calloutmetric · primary

Components 6

primary callout bar-stacked primary source-note headline

Tools 3

Action Titles slide · 88%

Title quotes the headline number: 9% CAGR, $2.3B in 2020.

Annotation slide · 80%

Callout names primary driver: renewals = 80% / 10% CAGR.

Von Restorff Effect slide · 60%

Highlighted CAGR figure stands out vs supporting bars.

Metrics 1

CAGR growth_rate · 9%

With these drivers, primary retail market revenue grew at a 9% CAGR reaching $2.3B in 2020

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