What’s in a (Domain) Name? The $2 Billion Secondary Market for Dot-Com Domains

BCG

arc beats above · slides in the middle · loops below · scroll → 4 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 15 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Surface Observation 3 slides 100% 3/3 slides 100% 3/3 slides · 20 hits 100% 3/3 slides 100% 3/3 slides · 13 hits

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Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detail

The slide uses a stacked bar chart to visualize the composition of domain registrations and a table below for expirations and net additions.analyze_data

Open slide detailBeat · Surface ObservationLoop · Build Up

Includes a summary table comparing 2012-2016 vs post-2017 averages.analyze_data

Open slide detailBeat · Surface ObservationLoop · Build Up

BCG logo present. Data source listed at bottom.quantify_impact

Open slide detailBeat · Surface ObservationLoop · Build Up

The slide contrasts the small secondary market volume (1.25M) against the primary market (39M).size_opportunity

Open slide detailBeat · First LayerLoop · The Reveal

The slide highlights the variance in market pricing data and identifies the survey result as the 'highest confidence estimate' for sizing purposes.size_opportunity

Open slide detailBeat · First LayerLoop · The Reveal

BCG slide showing market segmentation and revenue sizing for domain industry.size_opportunity

Open slide detailBeat · First LayerLoop · The Reveal

frame_problem

Open slide detailBeat · Deeper Layer

The slide uses a funnel-like process diagram to explain data transformation.present_framework

Open slide detailBeat · Deeper Layer

The chart highlights that domainer-owned domains are growing faster than end-user owned domains.analyze_data

Open slide detailBeat · Deeper LayerLoop · Segmentation Split

The chart uses a waterfall structure to show the composition of the total 27.7M registrations.analyze_data

Open slide detailBeat · Deeper LayerLoop · Segmentation Split

The chart uses a CAGR indicator and a total growth indicator between 2018 and 2020E.quantify_impact

Open slide detailBeat · Core InsightLoop · Segmentation Split

The chart uses a stacked bar format to show segment composition and total growth.analyze_data

Open slide detailBeat · Core InsightLoop · Segmentation Split

The chart uses a waterfall structure to show how the total market volume is distributed across different sales channels.analyze_data

Open slide detailBeat · Core InsightLoop · Zoom In

BCG branded slide with a data table and a sidebar for key observations.analyze_data

Open slide detailBeat · ImplicationsLoop · Zoom In

The table uses a heatmap-style background to emphasize diagonal values (intramarket transactions).analyze_data