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  "docSlug": "7261572e56ae8561",
  "documentTitle": "What’s in a (Domain) Name? The $2 Billion Secondary Market for Dot-Com Domains",
  "authorId": "BCG",
  "authorName": "BCG",
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  "notes": "BCG logo present. Data source listed at bottom.",
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      "kind": "callout",
      "text": "Observations: Overall market revenues growing with a 9% CAGR. Renewals are largest driver of growth with ~80% of all spending and 10% CAGR. New domain revenues growing as well, but at lower rate (4% CAGR) than overall market. Growth driven by mix of volume expansion (~5% CAGR) and price expansion (~4% CAGR)",
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      "text": "Renewals are largest driver of growth with ~80% of all spending and 10% CAGR",
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      "kind": "chart",
      "text": "Primary retail domain name market revenues ($B)",
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      "text": "CAGR: 9%",
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      "kind": "source-note",
      "text": "Sources: Whois records; ICANN Transaction Registry Reports; pricing research; BCG analysis.",
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      "kind": "title",
      "text": "With these drivers, primary retail market revenue grew at a 9% CAGR reaching $2.3B in 2020",
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      "evidence": "Callout names primary driver: renewals = 80% / 10% CAGR.",
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      "arcName": "The Onion",
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      "evidence": "Primary market sized: 156M domains, ~$16 ASP, $2.3B revenue.",
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      "evidence": "p.2 volume -> p.3 unit price -> p.4 revenue/CAGR builds toward $2.3B total.",
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      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
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