True-Luxury Global Consumer Insights 9th Edition · page 32 of 35
Uses an iceberg metaphor to distinguish between visible functional basics and deeper emotional differentiators.
Consulting deck · other · present_framework · dense density
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Slide schematic 6/7
callout 2/3 framework 1/1 list 1/1 title 2/2
1 without position callout 1
callout
Components 7
primary primary callout instance numbered action-title headline
Tools 5
Contrast Pairs loop · 80%
Loop 7 contrasts functional (above water) vs emotional (below)
Action Titles slide · 85%Title: 'How brands can master the CX | fixing functional + emotional'
Iceberg model slide · 70%framework/instance: Iceberg model showing Functional Tablestakes above water and Emotional Differentiators below
Metaphor & Analogy slide · 95%Iceberg illustration: visible functional vs submerged emotional
Story Moments slide · 70%'Playbook is there' / 'Write the playbook' as climax beat
Metrics 0
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Frameworks 2