SEVERE IMPACT OF COVID-19 ON LUXURY MARKET, WITH EXPERIENTIAL LUXURY FACING THE BIGGEST DROP
True-Luxury Global Consumer Insights 7th Edition · page 6 of 33
The chart uses a combination of historical data (2013, 2019) and projections (2020, 2022) with CAGR and YOY growth metrics.
Consulting deck · market_landscape · analyze_data · balanced density
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Slide schematic 4/4
chart 1/1 disclaimer 1/1 legend 1/1 title 1/1
Components 4
bar-stacked disclaimer legend headline
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Loss Aversion block · 70%
Frame leads with magnitude of loss to set urgency.
Action Titles slide · 92%Title states the so-what: 'EXPERIENTIAL LUXURY FACING THE BIGGEST DROP'.
Annotation slide · 90%CAGR/YOY callout circles (-25 to -45%, -40 to -60%) annotate the bars.
Chart Selection Guide slide · 85%Stacked bar chart with pre/post-COVID projections (dotted overlay).
Color Strategy slide · 80%Green for Personal Luxury, gray for Experiential — categorical encoding.
Metrics 1
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