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  "documentTitle": "True-Luxury Global Consumer Insights 7th Edition",
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  "notes": "The chart uses a combination of historical data (2013, 2019) and projections (2020, 2022) with CAGR and YOY growth metrics.",
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      "text": "Global Luxury Market (Personal & Experiential), % of total",
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      "text": "Note: Numbers rounded. Personal includes leather accessories, apparel, watches and jewelry (branded and unbranded) and perfumes and cosmetics; Experiential includes furniture, food and wine, fine dining & hotel and exclusive vacations. Source: BCG & Altagamma Market Model, BCG Analysis",
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      "text": "Pre Covid-19 Projections, Personal Luxury, Experiential Luxury",
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      "text": "Market share: -40 to -60%",
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      "kind": "title",
      "text": "SEVERE IMPACT OF COVID-19 ON LUXURY MARKET, WITH EXPERIENTIAL LUXURY FACING THE BIGGEST DROP",
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