Piggybacking on a social issue to nudge WoM via offline and online activations
Seeing the BIG Picture · page 38 of 60
The slide uses a 'myth vs reality' structure to frame the case study.
Consulting deck · case_study · illustrate_case · overcrowded density
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Slide schematic 9/9
callout 1/1 chart 1/1 diagram 1/1 list 1/1 metric 1/1 paragraph 1/1 source-note 1/1 title 2/2
Components 9
primary timeline process bullet big-number paragraph source-note action-title headline
Tools 4
Mere Exposure Effect loop · 60%
Three case studies repeated to reinforce engagement thesis
Sinatra Test slide · 80%Case: piggyback on social issue to nudge WoM via on/offline activations
Story Moments slide · 50%Word of mouth (WoM) happens organically - it is entirely consumer-led and driven by content quality
Story Moments slide · 70%Case-study story used as proof-point
Metrics 1
Frameworks 1