{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b634-7e1c9fe1bc87", "slug": "7a27e27b944e835f", "title": "Seeing the BIG Picture", "subtitle": "BCG", "author": "BCG", "pageCount": 60, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.414, "document": { "id": "019dd923-5ca1-7489-b634-7e1c9fe1bc87", "slug": "7a27e27b944e835f", "title": "Seeing the BIG Picture", "rawTitle": "Seeing the BIG Picture", "authorId": "BCG", "authorName": "BCG", "authorDisplay": "BCG", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Seeing-the-BIG-Picture.pdf", "sourceUrl": "https://web-assets.bcg.com/b7/0c/e234165142d2bbaed41da278c110/bcg-meta-report.pdf", "sourceDate": "2023-03-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:28+00", "status": "ready", "pageCount": 60, "orientation": "landscape", "aspectRatio": 1.414, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/7a27e27b944e835f", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 60, "pagesIndexed": 60, "pagesWithImages": 60, "pagesWithMetadata": 60, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 356, "chartCount": 21, "metricSlides": 28, "toolMatches": 102, "documentToolMatches": 0, "frameworkMatches": 28, "arcMatches": 2, "beatMatches": 8, "loopMatches": 8, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019dd95a-0543-7581-99ae-e92c92ec9ca6", "evidence": "Origins (p.3), Trailer answer-first (pp.4-5), under-indexed diagnosis (p.13), Lights+Camera findings (pp.17-43), Action recommendations + sizing (pp.44-53).", "isPrimary": true, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99ae-ed37dc697ed1", "evidence": "Deck explicitly labels its three sections LIGHTS (facts), CAMERA (implications), ACTION (now what).", "isPrimary": false, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 12, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87e0-142ec4ee18f8", "matchId": "019dd95a-0543-7581-99ae-e92c92ec9ca6", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Origins of study + India entertainment-hungry market context", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 37, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 23, "name": "Solution & Approach", "beatId": "019dd95a-0702-74a3-87e0-1f22948572f0", "matchId": "019dd95a-0543-7581-99ae-e92c92ec9ca6", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Lights/Camera: discovery + engagement insights driving the approach", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 43, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 38, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87e0-22355ccfe1dc", "matchId": "019dd95a-0543-7581-99ae-e92c92ec9ca6", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Three case studies (pp.38-40) + key insights summary (pp.42-43)", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). 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Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 22, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 8, "name": "The Facts (What)", "beatId": "019dd95a-0702-74a3-87e0-2986d735d600", "matchId": "019dd95a-0543-7581-99ae-ed37dc697ed1", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Lights: India market data + consumer behavior facts", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 43, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 23, "name": "The Implications (So What)", "beatId": "019dd95a-0702-74a3-87e0-2df5adecf56a", "matchId": "019dd95a-0543-7581-99ae-ed37dc697ed1", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Camera: discovery and engagement implications", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 80 } ], "loops": [ { "to": 13, "from": 10, "loop": { "name": "04_tale_two_worlds", "slug": "04-tale-two-worlds", "status": "active", "bestFor": "Competitive analysis, benchmarking, case for change", "canonId": "019dd956-674f-750b-b15d-f082e2717f4e", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication", "description": "Show the gap between two states to drive urgency or highlight opportunity", "familyLabel": null, "categoryName": "Comparison", "categorySlug": "comparison" }, "matchId": "019dd95a-088b-72c8-b7e7-36c0961f7ac8", "evidence": "India OTT subs growing 3-4x US/China (p.10), then India placed below 11-country average on 2x2 (p.13)", "position": 1, "objective": "Contrast India's growth opportunity with under-indexed local media", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 15, "from": 14, "loop": { "name": "14_day_in_life", "slug": "14-day-in-life", "status": "active", "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points", "canonId": "019dd956-6b65-707f-9b14-89beaaab81fa", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State", "description": "Humanize abstract data by walking through a single user's struggle and resolution", "familyLabel": null, "categoryName": "Narrative", "categorySlug": "narrative" }, "matchId": "019dd95a-088b-72c8-b7e7-3be9c24766b7", "evidence": "'Looked at consumers across demographics... to understand their content consumption journey' (pp.14-15)", "position": 2, "objective": "Frame the consumer's content-consumption journey", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 22, "from": 17, "loop": { "name": "06_zoom_in", "slug": "06-zoom-in", "status": "active", "bestFor": "Technical deep-dives, case studies, detailed analysis", "canonId": "019dd956-6846-74db-82be-dff5b058b072", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "description": "Start broad, then progressively focus on specific details that prove your point", "familyLabel": null, "categoryName": "Analysis", "categorySlug": "analysis" }, "matchId": "019dd95a-088b-72c8-b7e7-3c2d5bd4e21c", "evidence": "Lights section deep dive: cross-vertical, cross-demographic, regional digital influence", "position": 3, "objective": "Zoom into evolving consumer behavior across cohorts and verticals", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 33, "from": 26, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null, "categoryName": "Narrative", "categorySlug": "narrative" }, "matchId": "019dd95a-088b-72c8-b7e7-41c0917c9d9e", "evidence": "'Off-network discovery hugely underestimated - 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BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders — empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. 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To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcg.com. 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