Exhibit 2 – Personal lines direct distribution increases, but IA remains strong in complex asset classes
Embracing the Agent Advantage · page 6 of 12
The slide contrasts the efficiency of standardized direct models with the value of localized expertise provided by IAs.
Consulting deck · industry_trends · analyze_data · overcrowded density
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Slide schematic 8/8
chart 2/2 paragraph 3/3 source-note 1/1 title 2/2
Components 8
bar-stacked bar-stacked paragraph paragraph paragraph source-note headline headline
Tools 5
Contrast Pairs loop · 70%
Direct-channel growth vs. IA persistence sets up tale-of-two-worlds for the section.
2x2 matrix slide · 50%chart/bar-stacked: Direct written premiums by channel across personal lines (2009-2021)
Action Titles slide · 92%Title: 'direct distribution increases, but IA remains strong in complex asset classes'.
Annotation slide · 78%Callout 'IA channel strongest given importance of localized knowledge' on homeowners bar.
Small Multiples slide · 80%Three stacked-bar charts (channel mix; auto; homeowners) repeated for comparison.
Metrics 1
Frameworks 1