Pioneers are most willing to take risks to improve their lives—75 percent of them say they don't mind doing this—considerably more than the 53 percent of Pragmatists and over three times the percentage of Traditionalists who agree with this statement.
2019 Global FS Consumer Study DACH · page 10 of 59
The slide uses a VR headset image as a visual metaphor for 'Pioneers' (early adopters/tech-forward).
Consulting deck · customer_journey · present_framework · overcrowded density
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