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  "documentTitle": "2019 Global FS Consumer Study DACH",
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  "notes": "The slide uses a VR headset image as a visual metaphor for 'Pioneers' (early adopters/tech-forward).",
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      "text": "Pioneers are most willing to take risks to improve their lives—75 percent of them say they don't mind doing this—considerably more than the 53 percent of Pragmatists and over three times the percentage of Traditionalists who agree with this statement.",
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      "text": "Risk-takers. Pioneers are most willing to take risks to improve their lives—75 percent of them say they don't mind doing this—considerably more than the 53 percent of Pragmatists and over three times the percentage of Traditionalists who agree with this statement.",
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      "kind": "paragraph",
      "text": "Trusting, but not loyal. Although Pioneers trust their financial providers, they are the least loyal—a third had switched banks within the past year. But while the search for better-value products and services is their main driver for switching, Pioneers also consider more altruistic factors. Almost two thirds say that corporate social responsibility would influence their choice of a new provider.",
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      "text": "9 2019 Accenture Global Financial Services Consumer Study",
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