Consumers rated their digital experiences as increasingly dissatisfying, especially as they progressed in the buyer journey
The next billion consumers · page 24 of 46
The chart shows a clear trend where negative sentiment increases from the 'Discover' phase to the 'Use' phase.
Consulting deck · customer_journey · diagnose · dense density
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Slide schematic 4/4
chart 1/1 list 1/1 paragraph 1/1 title 1/1
Components 4
bar-stacked-100pct bullet paragraph headline
Tools 5
Action Titles slide · 85%
Action title: 'increasingly dissatisfying...as they progressed in the buyer journey'
Annotation slide · 75%Negative/Positive legend + analysis-coverage callouts annotate the chart
Chart Selection Guide slide · 85%100% stacked bar by buyer-journey stage matches sentiment-share comparison
Color Strategy slide · 80%Dark purple = Negative vs bright magenta = Positive sentiment
Customer journey map slide · 70%Consumer sentiments across the buyer journey
Metrics 1
Frameworks 2