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We pinpointed countries with the largest expected GDP growth in absolute terms (i.e., US dollar value) from 2022 to 2027. 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We also analyzed each country's population by age and grouped them into generational segments: e.g., baby boomers, Gen Xers, millennials, Gen Zers and Gen Alphas. 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We looked at approximately 112,000 social media comments in the retail, consumer packaged goods, banking and telecommunications industries. The exercise was done by The Smart Cube using social listening capabilities.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:49:02.5+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "95407d4a-b642-431e-8491-f7ad29b441c5", "parentComponentId": null }, { "bbox": { "h": 0.032, "w": 0.395, "x": 0.479, "y": 0.642 }, "kind": "paragraph", "text": "Finally, we drew on several use cases from Accenture's extensive experience, supplemented by case study analysis and literature reviews.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:49:02.5+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9998fe7c-d6a9-431c-9998-8c5ab50c2288", "parentComponentId": null }, { "bbox": { "h": 0.096, "w": 0.395, "x": 0.479, "y": 0.426 }, "kind": "paragraph", "text": "We then surveyed 3,000 individuals across the eight countries (July 13 to August 13, 2022). These deeper interviews provided insights into the customer journey across generations and key observations about the four identified consumer segments. In addition, we studied survey data from GWI and Statista Global Consumer Survey to gain a better understanding of consumers within these markets.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:49:02.5+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f40d9e66-1dea-43d9-a772-e1dcde32103e", "parentComponentId": null }, { "bbox": { "h": 0.032, "w": 0.395, "x": 0.101, "y": 0.278 }, "kind": "paragraph", "text": "This report combines multiple streams of research using both primary and secondary data-driven research methodologies.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:49:02.5+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f60eb7f3-f7ae-4abb-86fd-d1ea29235523", "parentComponentId": null }, { "bbox": { "h": 0.032, "w": 0.248, "x": 0.101, "y": 0.198 }, "kind": "title", "text": "About the research", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:49:02.5+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3c1592fd-2477-4082-88be-cb4210a18b49", "parentComponentId": null } ], "metrics": [ { "metricRaw": "countries analyzed", "numberRaw": "92", "numberKind": "plain", "actionTitle": null, "calloutText": "Combining these metrics, we identified eight countries with an emerging young population that exhibit stronger digital maturity than the rest: Bangladesh, Egypt, Ethiopia, India, Indonesia, Kenya, Nigeria and the Philippines.", "numberScale": null, "numberValue": 92, "metricFamily": "other", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 46, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 39, "name": "Impact & Next Steps", "beatId": "019dd95a-0682-776c-8e33-391602589b13", "matchId": "019dd95a-0542-7728-a78e-8ebe4ce669f3", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "'A billion consumers await your next move' + authors/refs/appendix", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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Millennials will become more digitally savvy... 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