83% of Gen Zers interact with brands through social media and websites, even if they don't buy from them.
The next billion consumers · page 12 of 46
Includes a specific persona case study to humanize the 83% and 72% statistics.
Consulting deck · client_example · illustrate_case · overcrowded density
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Slide schematic 6/6
callout 1/1 image 1/1 metric 1/1 paragraph 2/2 source-note 1/1
Components 6
primary photo big-number paragraph paragraph source-note
Tools 4
Audience Definition slide · 70%
These individuals review products and services online
Concrete Language slide · 80%'83% of Gen Zers' and '72% swayed by likes/comments'
Social Validation slide · 75%'swayed by lots of likes or good comments' invokes peer signal
Von Restorff Effect slide · 65%'83%' large stat dominates the slide
Metrics 1
Frameworks 1