Almost all of this group shop online and customer experience matters a lot to them.
The next billion consumers · page 10 of 46
The slide uses a persona (Zawadi) to humanize the data points.
Consulting deck · customer_journey · illustrate_case · overcrowded density
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Slide schematic 7/7
callout 1/1 chart 2/2 paragraph 2/2 source-note 1/1 title 1/1
Components 7
primary donut donut paragraph paragraph source-note action-title
Tools 4
Metrics 1
Frameworks 1