Not only have more consumers turned to e-commerce during the pandemic, the purchase of used and refurbished devices have succeeded purchases of brand new devices
How will COVID-19 change the consumer? · page 6 of 17
The chart displays net purchase impact by COVID-19, with segments for postponed, brand new, used/refurbished, and unknown status.
Consulting deck · industry_trends · analyze_data · dense density
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callout bar-stacked primary source-note headline subtitle
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Action Titles slide · 85%
Long action title states refurb-vs-new finding.
Chart Selection Guide slide · 82%Above/below-zero stacked bars for net purchase impact.
Color Strategy slide · 78%Gray (postponed), dark purple (new), magenta (refurb) encode segments.
Contrast Principle slide · 78%Zero baseline contrasts purchases above vs postponements below.
Layering and Separation slide · 70%Net-impact %s float above each stack as a separate layer.
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