How will COVID-19 change the consumer? · page 2 of 17
The slide uses a 'Now, Next, Never Normal' horizon framework, which is a common Accenture strategic model.
Consulting deck · executive_summary · establish_context · dense density
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Slide schematic 7/7
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Components 7
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Tools 5
The Rule of Three block · 85%
Now / Next / Never Normal triad introduced as horizons block.
Core Message Extraction slide · 80%'OUTMANEUVER UNCERTAINTY' headline crystallizes the deck's stance.
Executive summary slide · 90%OUTMANEUVER UNCERTAINTY
Metaphor & Analogy slide · 80%'Three waves of impact' frames change as ocean waves.
Three-Act Structure slide · 60%the Now, the Next, and the Never Normal
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Frameworks 2