Over a fifth of postponed purchases are because consumers can't try them in store
How will COVID-19 change the consumer? · page 12 of 17
The chart uses a stacked bar format to compare consumer sentiment across various device categories.
Consulting deck · diagnosis · diagnose · dense density
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Slide schematic 5/5
callout 1/1 chart 1/1 source-note 2/2 title 1/1
Components 5
primary bar-stacked source-note source-note action-title
Tools 6
Action Titles slide · 90%
Title delivers diagnosis: 'consumers can't try them in store'.
Annotation slide · 75%Best Buy and Apple examples annotate the implication.
Authority Bias slide · 75%Cites Verdict and Cult of Mac as sources.
Chart Selection Guide slide · 80%100%-stacked horizontal bars comparing reasons by device.
Color Strategy slide · 70%Distinct hues per reason category aid scanning.
So What? Test slide · 88%Right-side callout: 'creates opportunities to reduce the risk of unseen purchases'.
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