The majority of nbn users consider essential online tasks more important, however they tend to spend more time on activities they find enjoyable
Accenture Consumer Value Report 2021 · page 9 of 33
Uses a 2x2 matrix structure to segment activities into 'High time and high enjoyment' vs 'Time saving essentials'.
Consulting deck · diagnosis · diagnose · dense density
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Slide schematic 5/5
chart 1/1 disclaimer 1/1 framework 1/1 title 2/2
Components 5
bubble disclaimer instance action-title headline
Tools 4
2x2 matrix slide · 70%
framework/instance: 2x2 matrix of enjoyment vs time spent
Action Titles slide · 92%Title states tension: more important vs more time
Annotation slide · 85%Two callout boxes label the two quadrants
Gestalt Principles slide · 85%Quadrants group activities by enjoyment/time-saving
Metrics 1
Frameworks 2