Seven shelves. From arc to atom.
Decks are matryoshka. The argument lives in the arc. The arc breaks into loops. The loops are made of slide types. The slides are made of components. The components are made of voice. Every level has a name and a page — that's the catalog.
Narrative
The arcs and blocks that decide what argument the deck makes. The macro layer — the only one the audience remembers.
Loops
How ideas chain together — 3 to 10 slides at a time. Beat types, evidence moves, pressure tests, the rhythm of arguing.
Deck kinds
The eight genres of deck — pitch, consulting, activist, research, letter, conference, regulatory, press. Each has a job.
Frameworks
The reusable structures — SCQA, Pyramid, MECE, 2×2, waterfall, sparkline. Patterns that travel across decks and kinds.
Slide types
Title, transition, hero stat, side-by-side, framework slide, summary, action title — each slide does one job inside its loop.
Components
The atoms — titles, text, charts, diagrams, tables, icons, chrome. The smallest pieces a slide is made of, each with its own anatomy.
Voice
The language layer — owned vocabulary, action titles that argue, the verbs that work, and the words that betray a generic deck.