§ 7 · voice

The language layer.

Voice is global — it lives across titles, body, callouts, captions, action titles. The vocab a deck owns and the words it refuses. The verbs that work and the ones that betray. Voice is what stops a deck from sounding generic.

track contents

Voice runs through every layer above.

Owned vocab — canon, substrate, beat, loop, pressure test. Action title patterns — the sentence shapes that argue. Working verbs — the mid-frequency verbs in good titles. Forbidden vocab — AI-powered, stunning, seamless, magic.

§ 1

What it is

Stub: the operational definition of this track and how the corpus catalogues it.

§ 2

Anatomy

anatomy diagram

Visual taxonomy + structural analysis of this track. Will plug in existing exhibits where they apply (ChartAtlas, ScatterExhibit, Heatmap, etc.).

§ 3

What good looks like

Stub: anonymised exemplars from the corpus, kind-chipped so the reader can match pattern to genre.

§ 4

Anti-patterns

Stub: the named failure modes at this layer.