Imperial Brands | Investor Day Presentation Deck

Imperial Brands | Investor Day Presentation Deck | 45 slides

Imperial Brands · 2022-03

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 16 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Setup 5 slides 100% 5/5 slides 100% 5/5 slides · 24 hits

— 0/5 slides

20% 1/5 slides 20% 1/5 slides 100% 5/5 slides

— 0/5 slides

Why 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits

— 0/2 slides

50% 1/2 slides 50% 1/2 slides 100% 2/2 slides

— 0/2 slides

Problem 3 slides 100% 3/3 slides 100% 3/3 slides · 18 hits

— 0/3 slides

100% 3/3 slides · 4 hits 33.3% 1/3 slides 100% 3/3 slides

— 0/3 slides

Solution 6 slides 100% 6/6 slides 100% 6/6 slides · 35 hits

— 0/6 slides

83.3% 5/6 slides 83.3% 5/6 slides 100% 6/6 slides

— 0/6 slides

Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detailBeat · Setup

other

Open slide detailBeat · Setup

The circular diagram represents the company's strategic framework.establish_context

Open slide detailBeat · Setup

size_opportunity

Open slide detailBeat · Setup

front_matter

Open slide detailBeat · Setup

summarize

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Uses a visual additive framework to represent the company's strategic pillars.establish_context

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Uses a causal chain diagram to link market dynamics to profit growth.size_opportunity

Open slide detailBeat · Why

introduce_nominees

Open slide detailBeat · Why

The slide uses a grid of employee headshots to humanize the culture initiative.summarize

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The slide uses three distinct bar charts to demonstrate positive trends in market share and revenue.summarize

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summarize

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establish_context

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The slide uses a numbered list format to outline strategic priorities.plan_implementation

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transition

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The slide uses a dual-chart layout to contrast volume decline with pricing power.analyze_data

Open slide detailBeat · Problem

The slide uses a combination of a bar chart for frequency and a bubble chart for percentage increases.analyze_data

Open slide detailBeat · Problem

Includes a secondary inset chart comparing cigarette stick price to coffee cost in the US.analyze_data

Open slide detailBeat · Problem

Uses a causal-chain style logic to connect market conditions to company strategy.frame_situation

Open slide detail

The slide uses a five-column visual layout to categorize market shifts.frame_situation

Open slide detailLoop · Cost Of Inaction

The slide uses a three-column layout to categorize growth drivers.present_framework

Open slide detailLoop · Cost Of Inaction

The slide uses a comparative structure to show how local market data (industry volumes, product preferences) informs sales strategy across different states.analyze_data

Open slide detail

The slide uses a structured table format to compare two distinct geographic markets, highlighting specific sales tactics tailored to each.analyze_data

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Background is a collage of various tobacco brand logos.front_matter

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Uses a simple additive equation structure to communicate strategy.present_framework

Open slide detailBeat · Solution

The slide uses a tiered structure to represent price points and a stacked bar chart to show the shift in volume mix.analyze_data

Open slide detailBeat · Solution

The slide uses a before-after framing to demonstrate the success of the acquisition strategy.summarize

Open slide detailBeat · Solution

Uses a comparison matrix to illustrate brand-specific consumer personas.present_framework

Open slide detailBeat · Solution

The slide uses a structured three-pillar approach to categorize consumer feedback into Purchase Intent, Consideration, and Value for Money.analyze_data

Open slide detailBeat · Solution

The slide uses a three-column layout to map specific marketing initiatives to brand drivers.present_solution

Open slide detailBeat · Solution

Includes four distinct consumer testimonials in speech bubbles.illustrate_case

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present_solution

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present_solution

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Mentions specific brands: Montclair, Sonoma, Crowns, Winston, and Kool.present_solution

Open slide detail

The slide uses a combination of a list for performance metrics and a custom diagram linking price points to brand volume shares.analyze_data

Open slide detailLoop · Mece Breakdown

The slide uses a three-column layout to categorize strategic initiatives.present_framework

Open slide detailLoop · Mece Breakdown

front_matter

Open slide detail

Uses a bracket to link problem findings to solution levers.propose_solution

Open slide detail

The slide uses a pyramid diagram to represent organizational hierarchy and staffing levels.analyze_data

Open slide detail

The slide uses a donut chart to show channel dominance and three callout boxes for strategic pillars.summarize

Open slide detail

The slide uses a three-column layout to categorize strategic initiatives.present_solution

Open slide detail

The slide uses a hub-and-spoke diagram to illustrate the components of the 'Perfect Store' concept.present_solution

Open slide detail

The slide uses a process-oriented layout to show how the company is improving its key account management.present_solution