Imperial Brands | Investor Day Presentation Deck

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Slide schematic 10/10

image 2/2 list 1/1 metric 3/3 paragraph 1/1 source-note 1/1 title 2/2

Components 10

logo logo-grid bullet big-number big-number big-number paragraph source-note action-title headline

Tools 2

Audience frame slide · 70%

Leveraging a detailed understanding of different consumer types

Data-Ink Ratio slide · 50%

metric/big-number: Growing share in counties that represent 72% of industry volumes

Metrics 0

∅

No metrics

No metric insight is anchored to this slide.

Frameworks 1

mece-principle 80%

The slide segments the market into three distinct, non-overlapping strategic pillars (Consumer, Region, Trade).

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