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Dutch Bros · pitchdeck

Dutch Bros | IPO Presentation Deck | 64 slides

64 pages · 5 arc beats · 2 loops

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Dutch Bros | IPO Presentation Deck | 64 slides

Dutch Bros · 2021-09
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 119 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits
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100% 1/1 slides · 4 hits 100% 1/1 slides Market Size 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits
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100% 1/1 slides · 4 hits 100% 1/1 slides Solution 60 slides 100% 60/60 slides 100% 60/60 slides · 130 hits
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33.3% 20/60 slides 13.3% 8/60 slides 100% 60/60 slides · 119 hits 73.3% 44/60 slides · 46 hits Competition 1 slides 100% 1/1 slides 100% 1/1 slides
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100% 1/1 slides · 3 hits 100% 1/1 slides Financials 56 slides 100% 56/56 slides 100% 56/56 slides · 126 hits
— 0/56 slides
35.7% 20/56 slides 14.3% 8/56 slides 100% 56/56 slides · 115 hits 78.6% 44/56 slides · 46 hits

Slide inventory

64
every slide · same image gating as the playbook
01
Slide 1
Likely a brand mark or logo slide.front_matter
Open slide detail
02
The slide uses a photo of a Dutch Bros location as the background to provide context for the scale metric.show_traction
Open slide detail
03
The map shows specific city locations marked with yellow dots across the highlighted states.show_traction
Open slide detail
04
transition
Open slide detail
05
The ampersand is stylized as a large background element.summarize
Open slide detailBeat · Solution
06
transition
Open slide detailBeat · Solution
07
The background features various brand-related doodles and icons.analyze_data
Open slide detailBeat · Solution
08
The slide uses a background pattern of brand-related doodles and icons.analyze_data
Open slide detailBeat · Solution
09
transition
Open slide detailBeat · Solution
10
show_traction
Open slide detailBeat · Solution
11
analyze_data
Open slide detailBeat · Solution
12
AUV stands for Average Unit Volume, a common retail/restaurant metric.show_traction
Open slide detailBeat · Solution
13
show_traction
Open slide detailBeat · Solution
14
show_traction
Open slide detailBeat · Solution
15
show_traction
Open slide detailBeat · Solution
16
show_traction
Open slide detailBeat · Solution
17
The table highlights key metrics including shop counts, same-store sales (SSS), revenue, and EBITDA.analyze_data
Open slide detailBeat · Solution
18
transition
Open slide detailBeat · Solution
19
The chart displays annual shop counts from 172 in 2011 to 471 in June 2021.show_traction
Open slide detailBeat · Solution
20
transition
Open slide detailBeat · Solution
21
The slide uses a legend to distinguish between total shops and company-operated shops within each state.size_opportunity
Open slide detailBeat · ProblemLoop · Cost Of Inaction
22
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
23
The slide features a photograph of the two executives in a casual office setting.other
Open slide detailBeat · SolutionLoop · Cost Of Inaction
24
The background features a collage of brand-related icons and slogans.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
25
Includes screenshots of the app interface and Apple App Store ranking.show_traction
Open slide detailBeat · SolutionLoop · Cost Of Inaction
26
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
27
The slide uses a grid-like layout to present headshots, names, titles, and company logos for 8 individuals.other
Open slide detailBeat · SolutionLoop · Cost Of Inaction
28
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
29
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
30
The slide uses a simple visual of a branded cup alongside a clear value proposition statement.other
Open slide detailBeat · SolutionLoop · Cost Of Inaction
31
This appears to be a CSR (Corporate Social Responsibility) or marketing campaign slide.other
Open slide detailBeat · SolutionLoop · Cost Of Inaction
32
The image serves as a visual hook, likely representing the brand's mission or a specific campaign.front_matter
Open slide detailBeat · SolutionLoop · Cost Of Inaction
33
front_matter
Open slide detailBeat · SolutionLoop · Cost Of Inaction
34
This is a screenshot of a television news broadcast segment.illustrate_case
Open slide detailBeat · SolutionLoop · Cost Of Inaction
35
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
36
The slide depicts a hierarchical structure with arrows indicating reporting lines and relationships between roles.other
Open slide detailBeat · SolutionLoop · Cost Of Inaction
37
The chart uses a non-standard, complex web of arrows indicating cross-functional or matrix-style reporting between the two branches.other
Open slide detailBeat · SolutionLoop · Cost Of Inaction
38
The slide appears to be a cropped portion of a larger organizational structure diagram.other
Open slide detailBeat · SolutionLoop · Cost Of Inaction
39
The slide uses a visual flow to connect employee values and lists key strengths with icons.show_traction
Open slide detailBeat · SolutionLoop · Cost Of Inaction
40
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
41
The background features various brand-related doodles and icons.decompose_segments
Open slide detailBeat · SolutionLoop · Cost Of Inaction
42
The background features various brand-related icons and slogans.decompose_segments
Open slide detailBeat · SolutionLoop · Cost Of Inaction
43
The slide uses a stylized background with various brand-related icons and phrases. The segments are: Early (17%), Work (22%), Midday (29%), Off Work (16%), and decompose_segments
Open slide detailBeat · SolutionLoop · Cost Of Inaction
44
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
45
The slide uses a grid-like layout to categorize drinks (Classics, Cold Brew, Energy Drinks, Tea, Frost, etc.) and includes specific calorie counts for differentpresent_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
46
This is a common term in retail and restaurant franchising referring to the profitability of a single location before corporate overhead.transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
47
The slide highlights the high profitability of individual shop units, with a focus on Year 2 performance metrics.analyze_data
Open slide detailBeat · SolutionLoop · Cost Of Inaction
48
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
49
AUV stands for Average Unit Volume. The slide uses bar charts to compare performance across different US states.analyze_data
Open slide detailBeat · SolutionLoop · Cost Of Inaction
50
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
51
Uses a simple additive equation to frame the business model logic.present_framework
Open slide detailBeat · SolutionLoop · Cost Of Inaction
52
Minimalist slide using a simple equation format to convey a core business value proposition.summarize
Open slide detailBeat · SolutionLoop · Cost Of Inaction
53
transition
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54
summarize
Open slide detailBeat · SolutionLoop · Cost Of Inaction
55
transition
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56
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
57
show_traction
Open slide detailBeat · SolutionLoop · Cost Of Inaction
58
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction
59
The chart highlights a 42% CAGR for company-operated shops.show_traction
Open slide detailBeat · SolutionLoop · Cost Of Inaction
60
The chart shows a clear shift in revenue mix towards company-operated stores over time.show_traction
Open slide detailBeat · SolutionLoop · Cost Of Inaction
61
The chart displays Shop Gross Profit (25.4%), Depreciation (3.8%), Shop Contribution (29.2%), and Pre-Opening Expenses (2.8%).analyze_data
Open slide detailBeat · SolutionLoop · Cost Of Inaction
62
The slide includes a footnote marker '1' on the title. The chart uses a grouped bar format to compare two financial metrics over time.analyze_data
Open slide detailBeat · SolutionLoop · Cost Of Inaction
63
The slide uses a simple list-based framework to define the 'algorithm' for growth.summarize
Open slide detailBeat · SolutionLoop · Cost Of Inaction
64
transition
Open slide detailBeat · SolutionLoop · Cost Of Inaction