BAT | Investor Conference Presentation Deck | 44 slides

BAT · 2021-03
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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44
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01
Slide 1
Includes names and titles of presenters: Dr David O'Reilly and Jennie Galbraith.front_matter
Open slide detailBeat · Current Reality (Pain)
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other
Open slide detailBeat · Current Reality (Pain)
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other
Open slide detailBeat · Current Reality (Pain)
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The slide uses a central hexagonal graphic to anchor the 'A Better Tomorrow' brand identity.establish_context
Open slide detailBeat · Current Reality (Pain)
05
Uses a 'From-To' framework centered on the company's 'A Better Tomorrow' purpose.present_framework
Open slide detailBeat · Current Reality (Pain)Loop · Before After
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Uses authority-citation to validate the company's harm reduction strategy.cite_precedent
Open slide detailBeat · Current Reality (Pain)Loop · Before After
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The slide uses a directional arrow to link historical scientific reports (left) to current regulatory bodies (right).establish_context
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The diagram uses a hub-and-spoke model to show the centrality of the consumer to the business strategy.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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Uses donut charts to show market composition shift; includes BAT-specific metrics on the left.size_opportunity
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The slide uses a three-column layout to categorize brands and their respective market rankings by country.summarize
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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summarize
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The framework is presented as a process flow with a focus on 'Population Studies' as the final stage.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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Uses a spectrum diagram to illustrate the reduction in harm/toxicants.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The slide uses a checkmark list to emphasize achievements.summarize
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The slide uses authority-citation to build credibility for the product category.cite_precedent
Open slide detailBeat · Future Vision (Gain)Loop · Before After
17
The slide uses a before-after framing to demonstrate that Vuse usage results in toxicant levels comparable to smoking cessation.analyze_data
Open slide detailBeat · Future Vision (Gain)Loop · Before After
18
Uses flags to denote country of origin for each health organization.cite_precedent
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The chart uses a 'target zone' to visually represent equivalence to cessation.analyze_data
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The chart uses a downward arrow to emphasize Sweden's outlier status as a snus-using country.analyze_data
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The slide uses two large circles to highlight the percentage reduction in toxicants for Velo compared to cigarettes and Snus.analyze_data
Open slide detailBeat · Future Vision (Gain)Loop · Before After
22
The slide uses a three-column layout to compare scientific data across three product lines.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The slide uses a bracket to group five regulatory principles under the umbrella of 'Consumer Choice & Freedom'.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
24
The slide uses a modified ESG framework with an added 'H' (Harm Reduction) layer.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The slide uses a chevron-based timeline to categorize corporate milestones into five distinct phases of ESG development.summarize
Open slide detailBeat · Future Vision (Gain)Loop · Before After
26
The slide uses a four-column layout to define the company's value proposition for each stakeholder group.summarize
Open slide detailBeat · Future Vision (Gain)Loop · Before After
27
The slide uses a matrix structure to align corporate strategy with stakeholder outcomes, culminating in the 'A Better Tomorrow' brand purpose.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The slide uses an ESG framework mapped against functional business units.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
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The slide uses the HESG framework (a variation of ESG).summarize
Open slide detailBeat · Future Vision (Gain)Loop · Before After
30
The slide uses a chevron-style layout to present ESG progress metrics.analyze_data
Open slide detailBeat · Future Vision (Gain)Loop · Before After
31
Uses a hub-and-spoke circular diagram to categorize strategic initiatives.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
32
The slide uses a vertical process flow to illustrate the hierarchy of carbon reduction strategies.summarize
Open slide detailBeat · Future Vision (Gain)Loop · Before After
33
The slide uses a mapping of emission categories to specific reduction initiatives.present_solution
Open slide detailBeat · Future Vision (Gain)Loop · Before After
34
The slide uses a table format to track progress against ESG targets.analyze_data
Open slide detailBeat · Future Vision (Gain)Loop · Before After
35
The diagram uses a hub-and-spoke layout to map operational activities to the three core pillars of the UN Guiding Principles on Business and Human Rights.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
36
The slide outlines a 6-step process and 4 strategic pillars for addressing child labour.present_solution
Open slide detailBeat · Future Vision (Gain)Loop · Before After
37
The slide uses a process flow to show how BAT manages supplier human rights compliance, including audits and corrective action plans.plan_implementation
Open slide detailBeat · Future Vision (Gain)Loop · Before After
38
The slide uses a comparison table format to track progress against ESG targets.summarize
Open slide detailBeat · Future Vision (Gain)Loop · Before After
39
The slide uses a staircase/step-up visual metaphor to represent progress over time.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
40
The slide outlines two core pillars of responsible marketing: IMP (principles) and YAP (enforcement).present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
41
Uses the standard UN SDG icon set to categorize corporate goals into three tiers.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
42
Uses a chevron-style flow diagram to connect ESG pillars to stakeholder groups and the corporate purpose.present_framework
Open slide detailBeat · Future Vision (Gain)Loop · Before After
43
Uses a central hexagon as a pivot point for the transformation.frame_situation
Open slide detailBeat · Future Vision (Gain)Loop · Before After
44
appendix
Open slide detailBeat · Future Vision (Gain)