{ "schemaVersion": "deck-intelligence.v1", "id": "019de510-963a-76df-adc8-b6822b1f87c2", "slug": "c84e574962c67890494593517b71922d", "title": "BAT | Investor Conference Presentation Deck | 44 slides", "subtitle": "BAT · 2021-03", "author": "BAT", "date": "2021-03-01 00:00:00", "pageCount": 44, "kind": "conference-presentation", "orientation": "landscape", "aspectRatio": 1.7777778, "document": { "id": "019de510-963a-76df-adc8-b6822b1f87c2", "slug": "c84e574962c67890494593517b71922d", "title": "BAT | Investor Conference Presentation Deck | 44 slides", "rawTitle": "BAT | Investor Conference Presentation Deck | 44 slides", "authorId": "bat", "authorName": "BAT", "authorDisplay": "BAT", "kind": { "slug": "conference-presentation", "label": "Conference presentation" }, "sourceType": { "slug": "investor_relations", "label": "Investor relations" }, "fileName": "2021-03__bat__investor-conf__c84e5749.pdf", "sourceUrl": "https://www.slidebook.io/company/bat/presentation/c84e574962c67890494593517b71922d/", "sourceDate": null, "presentationDate": "2021-03-01 00:00:00", "ingestedAt": "2026-05-01 19:42:42.830139+00", "status": "ready", "pageCount": 44, "orientation": "landscape", "aspectRatio": 1.7777778, "targetCompany": null, "targetTicker": null, "metadata": { "corpus": "slidebook", "industry": "tobacco", "local_root": "/Users/miguelsuredasuau/Desktop/lalalalla/_scrape/slidebook/decks/2021-03__bat__investor-conf__c84e5749", "image_width": 1920, "image_format": "jpg", "deck_type_raw": "Investor Conference Presentation Deck", "deck_type_slug": null, "source_url_pattern": "https://www.slidebook.io/company/{company_slug}/presentation/{deck_id}/" } }, "coverage": { "pageCount": 44, "pagesIndexed": 44, "pagesWithImages": 44, "pagesWithMetadata": 44, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 220, "chartCount": 6, "metricSlides": 0, "toolMatches": 25, "documentToolMatches": 0, "frameworkMatches": 30, "arcMatches": 1, "beatMatches": 2, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "evidence": "The deck's narrative arc takes the audience from the current reality of tobacco harm to a future vision of a better tomorrow", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 22:52:55.984691+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 6, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 1, "name": "Current Reality (Pain)", "beatId": "f8a76488-063a-4854-be2a-80695d5ba7fd", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Slides 1-6 set the stage for the current reality of tobacco harm and BAT's purpose", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null, "categoryName": "Comparison", "categorySlug": "comparison" }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "05e62c9d-dcb2-46d3-b249-1a1fec5b8025", "evidence": "Enterprise of the Future", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:07:15.14988+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "3fcf7b7e-269d-47d5-a566-17a9755d4d25", "evidence": "Delivering Our Purpose is Transforming BAT", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:15.320065+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "7b983587-6a16-47c8-a7fc-b267a72bbd86", "evidence": "Consumer Centricity at the center with 7 surrounding strategic pillars", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:15.484451+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Storytelling: audience calibration", "slug": "audience", "status": "active", "bestFor": null, "canonId": "019df269-23ea-723a-87c0-af1d78d702d2", "version": 1, "bodyDocId": "019df269-23c5-72ec-8b94-78fc1da7b656", "description": "The same thesis, written for four different audiences, produces four", "familyLabel": "narrative-block", "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "agent": "storyteller", "layer": "slide", "agents": [ "storyteller" ], "matchId": "eb4c320d-adbc-45b9-aece-3dde3b3fb534", "evidence": "Our Strategy Starts with the Consumer", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:15.447281+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Market Segmentation Pyramid", "slug": "market-segmentation-pyramid", "status": "active", "bestFor": null, "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "db5ed36b-a528-4cf5-9fec-bc77b02c0776", "evidence": "Working for A Better Tomorrow for 1.1bn Smokers", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:15.560491+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "a9c251b6-67d0-4037-9043-e43122661e8c", "evidence": "Strong, Global, Scientifically-Substantiated Brands in All Three Categories", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:15.635667+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "f10f6af4-92e4-41a6-b62a-09b7aa6bafa7", "evidence": "Underpinned by World-Class Capabilities in Science and Innovation", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:15.711124+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Process flow", "slug": "process-flow", "status": "active", "bestFor": null, "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0", "version": 1, "bodyDocId": null, "description": "Workflow, steps, sequential diagram.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "491ab41e-8d93-414d-8cda-02ef32dec6b5", "evidence": "Behavioural Sciences, Chemistry, Biological Sciences, Clinical Studies, Population Studies", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:15.791654+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "cdcf3893-e349-4723-9a5f-a75dfbbb59b8", "evidence": "Our Non-Combustible Products are proven to produce far less toxicants", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:15.867568+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "c2f13fa4-5a38-45d9-90e4-adddb10cd7e2", "evidence": "Building an Evidence Based approach to Tobacco Harm Reduction led by Vaping", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:15.944776+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 15, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "0bd8815f-bb66-489a-940c-bd63978eb3f7", "evidence": "UK HOUSE OF COMMONS SCIENCE & TECHNOLOGY COMMITTEE: \"They are substantially less harmful - by around 95% - than conventional cigarettes.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:07:16.023204+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Before/after framing", "slug": "before-after-framing", "status": "active", "bestFor": "For turnaround / reform proposals", "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67", "version": 1, "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488", "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "fd81739b-d54f-4c31-9edf-e07e7873d046", "evidence": "Reduction in Toxicant Exposure Similar to Cessation", "pageRefs": null, "priority": null, "whenToUse": "For turnaround / reform proposals", "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.100481+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n (emotional delta between two futures).", "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "d72c2cb1-92de-4311-ad5c-4f6f78ef7e9f", "evidence": "Biomarker of Potential Harm Responses Similar to Cessation", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.214304+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Comparison frame", "slug": "comparison-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93", "version": 1, "bodyDocId": null, "description": "Two or more states/subjects placed side by side to expose a gap.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "2594c9c2-06a5-4055-a7e9-c10e166f8f1f", "evidence": "Snus is much lower risk than smoking*", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.289775+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "8cf7dfc0-21d3-4a66-a719-dd8fc54a1a83", "evidence": "Assessment of 9 chemicals the WHO recommends to reduce in cigarette smoke vs. cigarette and Snus", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:16.339766+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Comparison frame", "slug": "comparison-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93", "version": 1, "bodyDocId": null, "description": "Two or more states/subjects placed side by side to expose a gap.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "1eb817e0-943d-4ae4-92f6-d5d721674337", "evidence": "Comparison based on an assessment of smoke from a scientific standard reference cigarette", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.294805+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "ca20819f-eb75-499d-a7f4-006cc0e3fbd3", "evidence": "list/bullet: An evidence-based approach", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:07:16.472064+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "df814a09-ff49-4233-9e7a-fdea71b02e03", "evidence": "Consumer Choice & Freedom", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:16.557973+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Stakeholder map", "slug": "stakeholder-map", "status": "active", "bestFor": null, "canonId": "019de52d-1bec-7629-820a-ad74e1dad6d6", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "43846c39-7736-4a50-9e73-478789750f23", "evidence": "Focused on Delivering Value for all our Stakeholders", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.687683+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "NxN matrix", "slug": "matrix-nxn", "status": "active", "bestFor": null, "canonId": "019de52d-2313-71fa-bb45-a7d1a4aae23a", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "88b96c8e-45c8-4606-887b-b8ece1ca80bf", "evidence": "Matrix mapping HESG pillars to stakeholder groups", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.774347+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "077f1d75-fe6e-4c53-af4d-efa241e99639", "evidence": "list/bullet: Environmental: Carbon neutral 2030/2050; 35% water reduction; 100% sustainable wood; 100% renewable electricity; 100% recyclable packaging; Zero waste", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:07:16.903961+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "248adb1f-1c03-4f64-a990-3a987763da04", "evidence": "list/bullet: 37% reduction in Scope 1 & 2 emissions v 2017; Solar energy generation at factories in 8 countries; All sites incorporate green power purchases; Only used once all other options utilised", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:07:17.077621+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6c2dc860-5740-4b77-ad7c-37b9cb79479b", "evidence": "table/data: Leaf Purchased (32%), Non-leaf Purchased Goods & Services (27%), Other Scope 3 (41%)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:07:41.254179+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6478f2f7-c226-4735-9853-2969aed09443", "evidence": "table/data: Governance metrics table comparing 2017 and 2020 performance across four categories.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:07:41.47898+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 38, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "54ad4912-da6d-4e64-af90-162bc0900682", "evidence": "framework/instance: From Cigarettes / Declining Volume Growing Value to Multi-category CPG / Growing Volume & Value", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:07:41.706526+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 43, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "f3f3f42b-a2bb-40a5-a987-c894307cf257", "evidence": "The slide explicitly uses a 'From' and 'To' structure to describe strategic transformation.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:46.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "before-after-framing" }, { "matchId": "73290e3c-b91f-4e21-b51f-178c235b2645", "evidence": "Uses quotes from FDA and Royal College of Physicians to support the argument.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:51.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "frameworkName": "authority-citation" }, { "matchId": "8671baaa-4920-420c-adbd-2f1ac2786e0c", "evidence": "Central core with radiating strategic pillars", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:45.891+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "hub-spoke" }, { "matchId": "13263b49-a51c-4cc8-bb6d-b8d3ead7c224", "evidence": "Quantifies total addressable market growth for harm reduction products.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:47.575+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "frameworkName": "market-sizing" }, { "matchId": "bdd8ddb3-7b52-4f2b-beb5-4fbcba9208f6", "evidence": "Explicitly stated in title", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:46.293+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "frameworkName": "Multi-Disciplinary Risk Assessment Framework" }, { "matchId": "a66f7feb-0dcf-4ad2-a7ee-6d0a26b7d162", "evidence": "Visual comparison of toxicant levels between product categories", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:46.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "frameworkName": "comparison-frame" }, { "matchId": "deb4cfbd-6833-4bf4-9a13-d4a78c5e42b3", "evidence": "The slide relies entirely on quoting reputable third-party health and government organizations to validate the product's safety claims.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:48.419+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "frameworkName": "authority-citation" }, { "matchId": "b0cce1a0-09f1-4b03-9450-08184bbb06e7", "evidence": "The slide compares the 'before' state (cigarette smoking) with the 'after' state (Vuse/Cessation) to show positive health outcomes.", "framework": null, "confidence": 0.95, "extraction": { "at": "2026-05-02 10:16:46.843+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "frameworkName": "before-after-framing" }, { "matchId": "2c7c846a-1169-4850-9cfd-4e4a02b45b68", "evidence": "Citing health organizations to build credibility", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "frameworkName": "authority-citation" }, { "matchId": "a43063eb-fe75-4034-bd60-8a85c5c05165", "evidence": "Chronological presentation of regulatory statements", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "frameworkName": "timeline" }, { "matchId": "b22b1674-6549-4eb1-b438-4b0ac6dfd0d6", "evidence": "Comparing lung cancer rates across countries to isolate the effect of snus usage.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:47.214+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "frameworkName": "comparison_frame" }, { "matchId": "a5d7e402-14c4-40ea-b6d9-93397186436f", "evidence": "Three-column comparison of product scientific data", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:48.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "frameworkName": "comparison_frame" }, { "matchId": "3003eedc-f97e-4b70-a758-0bdaa531e593", "evidence": "Explicit categorization of Environmental, Social, and Governance pillars.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "frameworkName": "ESG" }, { "matchId": "de7fad87-ce9d-420c-9b96-ae782568acf5", "evidence": "Chronological progression of ESG milestones across five distinct periods.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:47.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "frameworkName": "timeline" }, { "matchId": "2e8e528c-913b-45d3-80c9-895bfceb7bb0", "evidence": "The slide explicitly categorizes value delivery across four distinct stakeholder groups: shareholders, consumers, society, and employees.", "framework": null, "confidence": 0.95, "extraction": { "at": "2026-05-02 10:16:54.521+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "frameworkName": "stakeholder-theory" }, { "matchId": "843d7a94-d524-4fc1-b2f5-3e4461b488b1", "evidence": "Grid layout mapping strategic pillars to stakeholder categories", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:52.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "frameworkName": "matrix-nxn" }, { "matchId": "629c05fb-0e54-4fb3-a1a8-267b80dd7861", "evidence": "Grid-based mapping of ESG categories against business functions.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:48.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "frameworkName": "matrix-nxn" }, { "matchId": "bc0d8aca-069d-4651-8584-2a2c3de86063", "evidence": "The slide is structured around Health, Environmental, Social, and Governance pillars.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:50.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "frameworkName": "ESG" }, { "matchId": "a6072a6e-dc1a-447e-bbd1-84c59a834598", "evidence": "The slide explicitly mentions 'working throughout the value chain' and categorizes activities by their impact area.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:49.148+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "frameworkName": "value-chain" }, { "matchId": "23b5c21c-b134-42b6-b079-e003a4383b7a", "evidence": "The slide uses a vertical flow to show the hierarchy of carbon reduction steps.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:49.706+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "frameworkName": "process" }, { "matchId": "bfac7ba3-863d-4e54-94e5-9e78fda5240b", "evidence": "Maps emission categories to specific reduction initiatives", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 10:16:50.372+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "frameworkName": "mapping" }, { "matchId": "8efa359f-c0bb-4cc0-8590-20557bf82d11", "evidence": "The slide explicitly references alignment with UN Guiding Principles, using the standard 'Protect, Respect and Remedy' framework structure.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:49.918+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "frameworkName": "UN Guiding Principles on Business and Human Rights" }, { "matchId": "fdbaa096-bb0c-4b17-b25c-3247c2f5c007", "evidence": "The slide uses a numbered 6-step process flow.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 10:16:50.336+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "frameworkName": "process" }, { "matchId": "32e831e0-643b-4778-b1ad-71a7831a7e01", "evidence": "The slide depicts a sequential workflow for supplier assessment and remediation.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 10:16:50.255+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 37, "frameworkName": "process" }, { "matchId": "7a666fac-e0a6-49f8-a748-88309723e950", "evidence": "Explicit mention of GRI disclosure framework alignment.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:49.925+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 38, "frameworkName": "gri-standards" }, { "matchId": "9e7ef8d9-c5c2-4ceb-a131-37a655092efd", "evidence": "Chronological progression of events presented as a staircase.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 39, "frameworkName": "timeline" }, { "matchId": "a91259dc-12da-4e41-8ab1-095259715dc9", "evidence": "Internal audit and legal review processes", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 10:16:50.929+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 40, "frameworkName": "governance" }, { "matchId": "04de731f-3072-403f-9728-a8b9d26ab8e1", "evidence": "Visual mapping of corporate goals to the 17 UN SDGs", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:50.351+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 41, "frameworkName": "UN Sustainable Development Goals" }, { "matchId": "82d7b5ce-1fe0-4791-87b7-dcf810fdfef8", "evidence": "The slide maps ESG inputs to stakeholder outcomes and corporate purpose.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 10:16:51.125+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 42, "frameworkName": "value-chain" }, { "matchId": "2a5f41f8-a5a1-4289-9f89-8c0acef94c10", "evidence": "Visual layout contrasting 'From' and 'To' states with a central pivot.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:50.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 43, "frameworkName": "before-after-bridge" } ], "patterns": [] }, "storymakers": null, "score": null, "review": null, "activistThesis": null, "pitchdeck": { "metadata": null, "profile": null }, "slides": [ { "page": 1, "type": "setup", "title": "Includes names and titles of presenters: Dr David O'Reilly and Jennie Galbraith.", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/_xe173x0s9RtVFa_qpS304bmLZkqqB3IijL6dBG7BnU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9jODRlNTc0OTYyYzY3ODkwNDk0NTkzNTE3YjcxOTIyZC9wMDAxLmpwZw", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "balanced", "densityScore": 29, "componentCount": 4, "textChars": 194, "nDataPoints": 0, "notes": "Includes names and titles of presenters: Dr David O'Reilly and Jennie Galbraith.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:45.583+00", "seconds": 2.844, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/1", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-1", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.15, "x": 0.02, "y": 0.86 }, "kind": "image", "text": "BAT logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.583+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a607e61-7037-4e35-b09c-b54a2a09729b", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.08, "y": 0.7 }, "kind": "paragraph", "text": "Dr David O'Reilly | Director of Scientific Research Jennie Galbraith | Head of Environment, Social and Governance", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.583+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6c2c5bac-f8d7-4ddb-a0f2-bdd63cd1ef6d", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.08, "y": 0.5 }, "kind": "title", "text": "Enterprise of the Future", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.583+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bb1de70d-e3df-4938-9402-2adefa09252a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.08, "y": 0.6 }, "kind": "title", "text": "Science and ESG Accelerating our Transformation", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.583+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eaa664d8-b9ac-416b-ab14-7afec6ef32f3", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "05e62c9d-dcb2-46d3-b249-1a1fec5b8025", "evidence": "Enterprise of the Future", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:07:15.14988+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 1, "name": "Current Reality (Pain)", "beatId": "f8a76488-063a-4854-be2a-80695d5ba7fd", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Slides 1-6 set the stage for the current reality of tobacco harm and BAT's purpose", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/XTGPWDxx_EJeIVjw2UxJM89qlhn369XNMG-iQ5HoavQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9jODRlNTc0OTYyYzY3ODkwNDk0NTkzNTE3YjcxOTIyZC9wMDAxLmpwZw", "imagePathAlt": "https://imgproxy.kitesheet.com/5QiLgDz9EvNiM_sDQvjKe5i7pZRiYbcEHOv3y2B6R0s/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9jODRlNTc0OTYyYzY3ODkwNDk0NTkzNTE3YjcxOTIyZC9wMDAxLnBuZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/71tPQaHbQs1YuHTmbd555WnSAXcOnmt0eDaiuNg6a80/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9jODRlNTc0OTYyYzY3ODkwNDk0NTkzNTE3YjcxOTIyZC9wMDAxLnBuZw" }, { "page": 2, "type": "setup", "function": "other", "rawType": "disclaimer", "block": null, "metadata": { "slideType": "disclaimer", "slideTypeCanon": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "019de52d-0801-727b-b98a-5ed095aeee78", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "sparse", "densityScore": 14, "componentCount": 3, "textChars": 109, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:45.17+00", "seconds": 2.323, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/2", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-2", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.75, "w": 0.84, "x": 0.08, "y": 0.15 }, "kind": "disclaimer", "text": "The information contained in this presentation... [full legal text]", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.17+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3f61b77c-19fb-460e-b8f8-759e81d24b36", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.12, "x": 0.85, "y": 0.04 }, "kind": "image", "text": "BAT A BETTER TOMORROW", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.17+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7ebea2d1-4b2c-4aa6-b7e2-add3b86f3e7e", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.35, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "Important information", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.17+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "801cd537-e64b-43ca-a4a3-8324c5bc3c28", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 1, "name": "Current Reality (Pain)", "beatId": "f8a76488-063a-4854-be2a-80695d5ba7fd", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Slides 1-6 set the stage for the current reality of tobacco harm and BAT's purpose", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 3, "type": "setup", "function": "other", "rawType": "disclaimer", "block": null, "metadata": { "slideType": "disclaimer", "slideTypeCanon": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "019de52d-0801-727b-b98a-5ed095aeee78", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 6, "textChars": 2115, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:47.188+00", "seconds": 4.298, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/3", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-3", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.25, "w": 0.85, "x": 0.08, "y": 0.62 }, "kind": "disclaimer", "text": "Audience\nThe material in this presentation is provided for the purpose of giving information about BAT and its subsidiaries to investors only and is not intended for general consumers. BAT, its directors, employees, agents or advisers do not accept or assume responsibility to any other person to whom this material is shown or into whose hands it may come and any such responsibility or liability is expressly disclaimed. The material in this presentation is not provided for product advertising, promotional or marketing purposes. This material does not constitute and should not be construed as constituting an offer to sell, or a solicitation of an offer to buy, any of our products. Our products are sold only in compliance with the laws of the particular jurisdictions in which they are sold.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4ad8e61e-48e4-4166-87dd-27408de76705", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.08, "y": 0.45 }, "kind": "disclaimer", "text": "Additional information\nOur vapour product Vuse (including Alto and Vibe), and certain products including Grizzly, Granit, Camel Snus, Velo and Kodiak, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.\nOur products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without regulatory clearance.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "54ae8483-a3c1-4233-93f7-d0da5bd2b693", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.85, "x": 0.08, "y": 0.33 }, "kind": "disclaimer", "text": "No Profit or Earnings Per Share Forecasts\nNo statement in this presentation is intended to be a profit forecast and no statement in this presentation should be interpreted to mean that earnings per share of BAT for the current or future financial years would necessarily match or exceed the historical published earnings per share of BAT.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7a3ff965-c05c-4e05-94dd-3b8a2fb984fa", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.08, "y": 0.17 }, "kind": "disclaimer", "text": "Forward-looking Statements (continued)\nAdditional information concerning these and other factors can be found in BAT's filings with the U.S. Securities and Exchange Commission (\"SEC\"), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC's website, http://www.sec.gov, and BAT's Annual Reports, which may be obtained free of charge from the British American Tobacco website www.bat.com.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d438dbe-f2c5-4915-800b-97bc96549c5d", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.07, "x": 0.85, "y": 0.04 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "65ba949e-3d63-4288-8462-4413884a9bc0", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "Important information", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d30d3efa-4e00-4b8d-88e1-dd610774d5a2", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 1, "name": "Current Reality (Pain)", "beatId": "f8a76488-063a-4854-be2a-80695d5ba7fd", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Slides 1-6 set the stage for the current reality of tobacco harm and BAT's purpose", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 4, "type": "setup", "title": "The slide uses a central hexagonal graphic to anchor the 'A Better Tomorrow' brand identity.", "function": "establish_context", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "dense", "densityScore": 68, "componentCount": 7, "textChars": 463, "nDataPoints": 0, "notes": "The slide uses a central hexagonal graphic to anchor the 'A Better Tomorrow' brand identity.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:46.368+00", "seconds": 3.24, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/4", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-4", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.03, "w": 0.66, "x": 0.17, "y": 0.94 }, "kind": "disclaimer", "text": "* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.368+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9e3ebd98-225c-46ea-b24f-505f07a524bd", "parentComponentId": null }, { "bbox": { "h": 0.36, "w": 0.24, "x": 0.38, "y": 0.32 }, "kind": "image", "text": "A Better Tomorrow hexagonal logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.368+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5e417651-194c-4c07-8759-1cf65083c796", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.3, "x": 0.65, "y": 0.38 }, "kind": "list", "text": "To provide adult consumers with a wide range of enjoyable and less risky products. To encourage smokers to switch completely to scientifically-substantiated reduced-risk alternatives*", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.368+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d74c914f-de26-4354-8dbe-d85d32f5ffdf", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.08, "y": 0.38 }, "kind": "paragraph", "text": "To reduce the health impact of our business", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.368+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5e1c3e21-4c92-40af-b536-400f94e6905e", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.08, "y": 0.06 }, "kind": "title", "text": "Committed to Building A Better Tomorrow™", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.368+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "08759dbe-63a3-4805-b196-8c8142c11366", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.2, "x": 0.65, "y": 0.25 }, "kind": "title", "text": "Our Commitment", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.368+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "45bb25b7-4f85-4563-bdac-e8d9c90f2fbd", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.2, "x": 0.08, "y": 0.25 }, "kind": "title", "text": "Our Purpose", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.368+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eea152fc-1c93-411c-a15b-d55816ea3ae0", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 1, "name": "Current Reality (Pain)", "beatId": "f8a76488-063a-4854-be2a-80695d5ba7fd", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Slides 1-6 set the stage for the current reality of tobacco harm and BAT's purpose", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 5, "type": "evidence", "title": "Uses a 'From-To' framework centered on the company's 'A Better Tomorrow' purpose.", "function": "present_framework", "rawType": "before_after", "block": null, "metadata": { "slideType": "before_after", "slideTypeCanon": { "name": "Before / after", "slug": "before_after", "status": "active", "canonId": "019de52d-11fd-771e-bb45-e27f849bc560", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 43, "componentCount": 5, "textChars": 254, "nDataPoints": 0, "notes": "Uses a 'From-To' framework centered on the company's 'A Better Tomorrow' purpose.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:46.138+00", "seconds": 3.001, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/5", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-5", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.88, "x": 0.06, "y": 0.2 }, "kind": "framework", "text": "From-To Transformation", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b9cf2d5-7607-4e93-b516-3e0a5b3c323a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.12, "x": 0.85, "y": 0.03 }, "kind": "image", "text": "BAT Logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9927cc30-697f-4b94-8404-c78f6cc7d9d2", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.88, "x": 0.06, "y": 0.76 }, "kind": "paragraph", "text": "Building A Better Tomorrow™", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a32a4fe1-6155-498a-9044-379ae70671fe", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.7, "x": 0.25, "y": 0.94 }, "kind": "source-note", "text": "*Beyond refers to Wellbeing & Stimulation Beyond Nicotine. Target market for consumer acquisition is existing adult smokers/nicotine/beyond nicotine users.", "attrs": { "numbered": true }, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "feadb504-fc0c-432e-afa5-0deefb17dd98", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.08, "y": 0.06 }, "kind": "title", "text": "Delivering Our Purpose is Transforming BAT", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "430cf4f6-9d0f-46c4-bd75-c597f3a38c50", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "3fcf7b7e-269d-47d5-a566-17a9755d4d25", "evidence": "Delivering Our Purpose is Transforming BAT", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:15.320065+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "f3f3f42b-a2bb-40a5-a987-c894307cf257", "evidence": "The slide explicitly uses a 'From' and 'To' structure to describe strategic transformation.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:46.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "before-after-framing" } ], "arcBeats": [ { "to": 6, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 1, "name": "Current Reality (Pain)", "beatId": "f8a76488-063a-4854-be2a-80695d5ba7fd", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Slides 1-6 set the stage for the current reality of tobacco harm and BAT's purpose", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 6, "type": "evidence", "title": "Uses authority-citation to validate the company's harm reduction strategy.", "function": "cite_precedent", "rawType": "quote_slide", "block": null, "metadata": { "slideType": "quote_slide", "slideTypeCanon": { "name": "Quote slide", "slug": "quote_slide", "status": "active", "canonId": "019de52d-098e-7555-a9fd-4f0af7e80bc2", "version": 1, "description": null }, "function": "cite_precedent", "functionCanon": { "name": "Cite precedent", "slug": "cite_precedent", "status": "active", "canonId": "019de52d-142b-714b-86d4-58aad7b568ec", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 7, "textChars": 636, "nDataPoints": 0, "notes": "Uses authority-citation to validate the company's harm reduction strategy.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:51.348+00", "seconds": 8.156, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/6", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-6", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.24, "x": 0.08, "y": 0.47 }, "kind": "image", "text": "Royal College of Physicians report cover", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e2f0eccb-48c7-45b6-955f-7a37304597fa", "parentComponentId": null }, { "bbox": { "h": 0.17, "w": 0.24, "x": 0.08, "y": 0.24 }, "kind": "image", "text": "FDA logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8e68ec5-799f-4717-9a38-2766d63d4590", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.49, "x": 0.45, "y": 0.78 }, "kind": "paragraph", "text": "UK ROYAL COLLEGE OF PHYSICIANS Nicotine without smoke: Tobacco harm reduction (2016)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0c9198dc-0297-4a41-aa15-a67db7f5fde1", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.34, "x": 0.6, "y": 0.41 }, "kind": "paragraph", "text": "DR. SCOTT GOTTLIEB US FDA COMMISSIONER (JULY 2017)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "29cee82c-f270-4b73-94f6-7623f9567aee", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.34, "y": 0.23 }, "kind": "quote", "text": "It's the other chemical compounds in tobacco, and in the smoke created by setting tobacco on fire, that directly and primarily cause the illness and death, not the nicotine.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "11904b9e-6fc3-4e58-9251-8a3c312bde1a", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.34, "y": 0.55 }, "kind": "quote", "text": "Nicotine is not...a highly hazardous drug. The main culprit is smoke and, if nicotine could be delivered effectively and acceptably...without smoke, most, if not all, of the harm of smoking could probably be avoided", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "46042866-3980-4fab-bcf5-e140614f0398", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "Most of the Harm from Tobacco is caused by Combustion Not Nicotine", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8f1049c1-20fe-4a27-aebb-5b56b12e18e5", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "73290e3c-b91f-4e21-b51f-178c235b2645", "evidence": "Uses quotes from FDA and Royal College of Physicians to support the argument.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:51.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "frameworkName": "authority-citation" } ], "arcBeats": [ { "to": 6, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 1, "name": "Current Reality (Pain)", "beatId": "f8a76488-063a-4854-be2a-80695d5ba7fd", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Slides 1-6 set the stage for the current reality of tobacco harm and BAT's purpose", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 7, "type": "setup", "title": "The slide uses a directional arrow to link historical scientific reports (left) to current regulatory bodies (right).", "function": "establish_context", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "dense", "densityScore": 69, "componentCount": 6, "textChars": 704, "nDataPoints": 0, "notes": "The slide uses a directional arrow to link historical scientific reports (left) to current regulatory bodies (right).", "elementsJson": null, "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:46.113+00", "seconds": 2.892, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/7", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-7", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.25, "x": 0.35, "y": 0.33 }, "kind": "callout", "text": "Science is informing Policy and Regulation globally", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.113+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f0b6ba80-738a-4253-9068-b99d6416ba8e", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.3, "x": 0.07, "y": 0.6 }, "kind": "image", "text": "Covers of IOM reports from 2001, 2007, 2012", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.113+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5c6228b0-43eb-4455-aaf2-479782c181ce", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.3, "x": 0.65, "y": 0.22 }, "kind": "list", "text": "Food and Drug Administration, Public Health England, National institute for Public Health & the Environment, & others", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.113+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3bb3368a-eed5-44f0-b2ac-2658a3d2d59a", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.35, "x": 0.05, "y": 0.25 }, "kind": "quote", "text": "The closer the risks and exposures from the Reduced Risk Products are to cessation ...the more confident a regulator can be in the chances for net public health benefit", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Pull quote", "slug": "pull-quote", "status": "active", "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9", "version": 1, "description": null }, "framework": null }, "subkind": "pull-quote", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.113+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f4401a35-d8a0-41f2-bc7c-7d97ae675dae", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.92 }, "kind": "source-note", "text": "*From US Institute of Medicine: Scientific Standards for Studies on Modified Risk Tobacco Products 2012. Other reports highlighted: Clearing the Smoke (nih.gov) 2001 and Evidence-Based Medicine and the Changing Nature of Health Care: 2007 IOM", "attrs": { "numbered": true }, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.113+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "770c8d59-350e-4286-a010-3b00ed7b3343", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.75, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Tobacco Harm Reduction recognised in Policy and Regulation in a number of countries", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.113+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a1d29476-9e0c-46f6-bc8f-d7c6cf3b9439", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 8, "type": "setup", "function": "present_framework", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "sparse", "densityScore": 13, "componentCount": 3, "textChars": 96, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:45.722+00", "seconds": 2.439, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/8", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-8", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.12, "w": 0.94, "x": 0.03, "y": 0.77 }, "kind": "callout", "text": "Tobacco Harm reduction is at the heart of our ESG strategy", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.722+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "44851f6d-6281-4211-a36e-74c74685c688", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.72, "x": 0.14, "y": 0.275 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.722+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d95e700f-ae40-4642-b73c-cdb48503f804", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "Key enablers of Tobacco Harm Reduction", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.722+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a87bdc0-f703-455a-ad47-94491cdc1d59", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 9, "type": "setup", "title": "The diagram uses a hub-and-spoke model to show the centrality of the consumer to the business strategy.", "function": "present_framework", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 28, "componentCount": 4, "textChars": 180, "nDataPoints": 0, "notes": "The diagram uses a hub-and-spoke model to show the centrality of the consumer to the business strategy.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:45.891+00", "seconds": 2.517, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/9", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-9", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.73, "w": 0.484, "x": 0.258, "y": 0.137 }, "kind": "diagram", "text": "Consumer Centricity at the center with 7 surrounding strategic pillars", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.891+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a9926368-db20-459a-b217-11817c9d5b19", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.78, "y": 0.94 }, "kind": "source-note", "text": "* Revenue Growth Management", "attrs": { "numbered": true }, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.891+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dc4ef736-9527-4130-bd7e-b9fb8286a52c", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.84, "x": 0.08, "y": 0.84 }, "kind": "title", "text": "A Unique Consumer-Centric Multi-Category model", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.891+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "684e9e6b-7129-425b-b759-43079e6bc0fc", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.08, "y": 0.05 }, "kind": "title", "text": "Our Strategy Starts with the Consumer", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:45.891+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a8a53667-3927-4b37-9eb4-f283c5ea9675", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "7b983587-6a16-47c8-a7fc-b267a72bbd86", "evidence": "Consumer Centricity at the center with 7 surrounding strategic pillars", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:15.484451+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Storytelling: audience calibration", "slug": "audience", "status": "active", "bestFor": null, "canonId": "019df269-23ea-723a-87c0-af1d78d702d2", "version": 1, "bodyDocId": "019df269-23c5-72ec-8b94-78fc1da7b656", "description": "The same thesis, written for four different audiences, produces four", "familyLabel": "narrative-block", "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "agent": "storyteller", "layer": "slide", "agents": [ "storyteller" ], "matchId": "eb4c320d-adbc-45b9-aece-3dde3b3fb534", "evidence": "Our Strategy Starts with the Consumer", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:15.447281+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "8671baaa-4920-420c-adbd-2f1ac2786e0c", "evidence": "Central core with radiating strategic pillars", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:45.891+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "hub-spoke" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 10, "type": "resolution", "title": "Uses donut charts to show market composition shift; includes BAT-specific metrics on the left.", "function": "size_opportunity", "rawType": "market_sizing", "block": null, "metadata": { "slideType": "market_sizing", "slideTypeCanon": { "name": "Market sizing", "slug": "market_sizing", "status": "active", "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b", "version": 1, "description": null }, "function": "size_opportunity", "functionCanon": { "name": "Size opportunity", "slug": "size_opportunity", "status": "active", "canonId": "019de52d-147b-7568-8828-a74a27697618", "version": 1, "description": null }, "density": "dense", "densityScore": 71, "componentCount": 6, "textChars": 539, "nDataPoints": 5, "notes": "Uses donut charts to show market composition shift; includes BAT-specific metrics on the left.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:47.575+00", "seconds": 4.129, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/10", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-10", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.08, "w": 0.84, "x": 0.08, "y": 0.85 }, "kind": "callout", "text": "Working for A Better Tomorrow for 1.1bn Smokers", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.575+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "74ec21d6-7893-4f6b-a481-4a0034e44f99", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.6, "x": 0.25, "y": 0.25 }, "kind": "chart", "text": "2020 vs 2025 market size comparison", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.575+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "16731a75-5ca7-44ce-beca-338cdd5fb778", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.15, "x": 0.05, "y": 0.45 }, "kind": "metric", "text": "13.5mn Consumers", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.575+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e4dfa660-6517-4855-af86-6bec8ddbfd05", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.93 }, "kind": "source-note", "text": "2025 estimate based on company data. Industry Incidence Study & BAT internal estimates, excluding India and China **Total Non-Combustibles Net Consumers excludes-Poly users to avoid double-counting. Poly-usage across non-combustible products. *** Non-Combustible consumer definition. See Appendix A2. ^ BAT share of revenue and consumers as % of 2020 industry estimates", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.575+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e3b13aeb-db41-4790-92ba-5ad39d2857b7", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.15, "x": 0.05, "y": 0.6 }, "kind": "subtitle", "text": "17% Revenue & Consumers Share", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.575+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d4c7aba-2a1a-4b60-829a-a113f5e8abb0", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.7, "x": 0.07, "y": 0.05 }, "kind": "title", "text": "A Large, Growing Harm Reduction Opportunity", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.575+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0be0abbf-4b65-46ba-9afa-2f8f7858b62e", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Market Segmentation Pyramid", "slug": "market-segmentation-pyramid", "status": "active", "bestFor": null, "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "db5ed36b-a528-4cf5-9fec-bc77b02c0776", "evidence": "Working for A Better Tomorrow for 1.1bn Smokers", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:15.560491+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "13263b49-a51c-4cc8-bb6d-b8d3ead7c224", "evidence": "Quantifies total addressable market growth for harm reduction products.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:47.575+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "frameworkName": "market-sizing" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 11, "type": "setup", "title": "The slide uses a three-column layout to categorize brands and their respective market rankings by country.", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 68, "componentCount": 6, "textChars": 414, "nDataPoints": 12, "notes": "The slide uses a three-column layout to categorize brands and their respective market rankings by country.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:48.704+00", "seconds": 5.205, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/11", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-11", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.12, "x": 0.85, "y": 0.03 }, "kind": "image", "text": "BAT", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.704+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fe3f1a5d-bfe2-409d-942d-b746ce224bb4", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.35, "y": 0.25 }, "kind": "other", "text": "THP", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.704+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "26f988e1-31ee-40ba-8e14-0849a69c277d", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.05, "y": 0.25 }, "kind": "other", "text": "VAPOUR", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.704+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "899bfe4a-e854-47c5-8b13-4d32f9e0995f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.65, "y": 0.25 }, "kind": "other", "text": "MODERN ORAL", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.704+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8c55184e-3a16-4149-b007-54478521209a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.92 }, "kind": "subtitle", "text": "Share positions based on value share of vapour and volume share of THP and Modern oral. Vuse brand represents c. 80% of FY20 vapour revenue. Continue to migrate remaining Vype brands during 2021. Velo brand represents over 50% of FY20 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands during 2021.", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.704+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5dee06b7-aa92-4dd5-8f22-f4d5cfb57dc4", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "Strong, Global, Scientifically-Substantiated Brands in All Three Categories", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.704+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4ba613db-7e57-4809-bfa4-57fc703f27b9", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "a9c251b6-67d0-4037-9043-e43122661e8c", "evidence": "Strong, Global, Scientifically-Substantiated Brands in All Three Categories", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:15.635667+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 12, "type": "setup", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 75, "componentCount": 8, "textChars": 413, "nDataPoints": 5, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:46.694+00", "seconds": 3.14, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/12", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-12", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.68 }, "kind": "callout", "text": "Accelerating our transformation through attracting new talent from a wide range of industries", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "771aa53c-b342-4502-9370-c1dd3f2806a6", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.41, "y": 0.3 }, "kind": "metric", "text": "2x R&D spend since 2017", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "952b4664-329e-4dcf-9fbf-a4ee9cd4243b", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.23, "y": 0.3 }, "kind": "metric", "text": "1500 R&D specialists", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b984b416-22e5-4f0a-9300-04f6979ffe61", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.77, "y": 0.3 }, "kind": "metric", "text": "12 BTVentures investments adding new capabilities", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ea75ba6d-588f-471e-8c30-ddc46206942f", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.59, "y": 0.3 }, "kind": "metric", "text": "114 Peer-reviewed articles and manuscripts published in New Categories", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f99cd571-28de-4b07-8da1-c789c6053279", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.05, "y": 0.3 }, "kind": "metric", "text": "60+ Years of R&D", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fe01bb8e-919b-498c-b33a-e2f5b6ce5f1e", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.45, "x": 0.5, "y": 0.95 }, "kind": "source-note", "text": "* Representative 2017 basis with a full 12 months of US acquisition, Reynolds", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bad79fab-f3a3-477e-80cf-7954bc67d303", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.7, "x": 0.05, "y": 0.07 }, "kind": "title", "text": "Underpinned by World-Class Capabilities in Science and Innovation", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7ae4da2e-9e7f-4f1a-ac9d-5f5459ad413a", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "f10f6af4-92e4-41a6-b62a-09b7aa6bafa7", "evidence": "Underpinned by World-Class Capabilities in Science and Innovation", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:15.711124+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 13, "type": "setup", "title": "The framework is presented as a process flow with a focus on 'Population Studies' as the final stage.", "function": "present_framework", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 40, "componentCount": 5, "textChars": 210, "nDataPoints": 0, "notes": "The framework is presented as a process flow with a focus on 'Population Studies' as the final stage.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:46.293+00", "seconds": 2.396, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/13", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-13", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.9, "x": 0.05, "y": 0.65 }, "kind": "diagram", "text": "Behavioural Sciences, Chemistry, Biological Sciences, Clinical Studies, Population Studies", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.293+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5c259e60-ebb4-41f1-ba41-99ca19946fdc", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.8, "x": 0.1, "y": 0.25 }, "kind": "diagram", "text": "Emissions, Exposure, Risk", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.293+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "68c8e6ab-9d6b-4762-a023-921c7d8616f4", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.12, "x": 0.85, "y": 0.03 }, "kind": "image", "text": "BAT", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.293+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "27c524c1-2e7c-44fd-a218-7c4cc6a3b2a6", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.15, "x": 0.75, "y": 0.65 }, "kind": "legend", "text": "Population Studies highlighted", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.293+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "30f846ec-0ac0-4f0a-b00a-85992a579b4f", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "Evaluated Using a Multi-Disciplinary Risk Assessment Framework", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.293+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a1f1465d-7c71-4941-8018-e2a61e81e3a1", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Process flow", "slug": "process-flow", "status": "active", "bestFor": null, "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0", "version": 1, "bodyDocId": null, "description": "Workflow, steps, sequential diagram.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "491ab41e-8d93-414d-8cda-02ef32dec6b5", "evidence": "Behavioural Sciences, Chemistry, Biological Sciences, Clinical Studies, Population Studies", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:15.791654+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "bdd8ddb3-7b52-4f2b-beb5-4fbcba9208f6", "evidence": "Explicitly stated in title", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:46.293+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "frameworkName": "Multi-Disciplinary Risk Assessment Framework" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 14, "type": "setup", "title": "Uses a spectrum diagram to illustrate the reduction in harm/toxicants.", "function": "present_framework", "rawType": "thesis_headline", "block": null, "metadata": { "slideType": "thesis_headline", "slideTypeCanon": { "name": "Thesis headline", "slug": "thesis_headline", "status": "active", "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "dense", "densityScore": 59, "componentCount": 5, "textChars": 463, "nDataPoints": 2, "notes": "Uses a spectrum diagram to illustrate the reduction in harm/toxicants.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:46.638+00", "seconds": 2.701, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/14", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-14", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.35, "w": 0.9, "x": 0.05, "y": 0.45 }, "kind": "diagram", "text": "Spectrum of toxicant emissions from high (combustibles) to low (non-combustibles)", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": "other", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a33ce36a-28a8-4fab-b76e-ef24f2fb21e8", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.75, "y": 0.25 }, "kind": "image", "text": "Product icons for THP, Vapour, Modern Oral, NRT", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e439a440-aad0-4326-b9b5-622c8228dea5", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.75, "x": 0.2, "y": 0.92 }, "kind": "source-note", "text": "1 Relates to standard reference cigarette. *As stated by: Dr. Scott Gottlieb US FDA Commissioner (July 2017), and UK Royal College of Physicians, Nicotine without smoke: Tobacco harm reduction (2016)", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ab3ac214-470f-4129-96d1-40cf94c539b8", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.85 }, "kind": "title", "text": "Our Non-Combustible Products are proven to produce far less toxicants", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3d908638-2074-461b-a486-ba661143a6e4", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Most of the Harm from Tobacco is caused by Combustion Not Nicotine*", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e10085e4-c031-4094-91a3-ed7b7c2e9732", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "cdcf3893-e349-4723-9a5f-a75dfbbb59b8", "evidence": "Our Non-Combustible Products are proven to produce far less toxicants", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:15.867568+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "a66f7feb-0dcf-4ad2-a7ee-6d0a26b7d162", "evidence": "Visual comparison of toxicant levels between product categories", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:46.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "frameworkName": "comparison-frame" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 15, "type": "setup", "title": "The slide uses a checkmark list to emphasize achievements.", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 52, "componentCount": 4, "textChars": 568, "nDataPoints": 1, "notes": "The slide uses a checkmark list to emphasize achievements.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:52.283+00", "seconds": 8.027, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/15", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-15", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.05, "x": 0.91, "y": 0.3 }, "kind": "image", "text": "Vuse e-cigarette device", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.283+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "29b877bc-3ae3-4b2b-8a6d-a5287be570a9", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.8, "x": 0.08, "y": 0.25 }, "kind": "list", "text": "First international tobacco company to launch an e-cigarette; Largest published dataset on a single vapour product (ePen); First and most comprehensive analysis of e-cigarette aerosol; Our scientific data is published in 71 peer-reviewed manuscripts; Evolved design with enhanced device, battery and nicotine salts supporting consumer safety and satisfaction; Pilot launches of age verification technology in H1 '21", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.283+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8f5235a5-e23b-4d2b-a6c4-29ea066d9f8b", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.25, "x": 0.67, "y": 0.94 }, "kind": "source-note", "text": "1. From Margham et al, Chem Res Tox 2016, 29, 1662-1678", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.283+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4b078421-8171-4526-940f-4e875abfe5fb", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.75, "x": 0.11, "y": 0.06 }, "kind": "title", "text": "Building an Evidence Based approach to Tobacco Harm Reduction led by Vaping", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.283+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4bfed289-8da9-4d06-9f52-fe67358f511c", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "c2f13fa4-5a38-45d9-90e4-adddb10cd7e2", "evidence": "Building an Evidence Based approach to Tobacco Harm Reduction led by Vaping", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:15.944776+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 15, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." } ], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 15, "from": 6, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "56eb83d5-f436-442a-aec5-2a9dd91f03d3", "evidence": "Slides 6-15 discuss the harm caused by tobacco and the need for harm reduction strategies", "position": 1, "objective": "To highlight the risks of not addressing tobacco harm reduction", "confidence": 0.6, "extraction": { "at": "2026-07-16 22:52:56.115038+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 16, "type": "evidence", "title": "The slide uses authority-citation to build credibility for the product category.", "function": "cite_precedent", "rawType": "cite_precedent", "block": null, "metadata": { "slideType": "cite_precedent", "slideTypeCanon": { "name": "Cite precedent", "slug": "cite_precedent", "status": "active", "canonId": "019de52d-12ec-72be-8881-51b438fa76c7", "version": 1, "description": null }, "function": "cite_precedent", "functionCanon": { "name": "Cite precedent", "slug": "cite_precedent", "status": "active", "canonId": "019de52d-142b-714b-86d4-58aad7b568ec", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 87, "componentCount": 8, "textChars": 1324, "nDataPoints": 1, "notes": "The slide uses authority-citation to build credibility for the product category.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:48.419+00", "seconds": 3.992, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/16", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-16", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.3, "w": 0.28, "x": 0.36, "y": 0.55 }, "kind": "list", "text": "UK HOUSE OF COMMONS SCIENCE & TECHNOLOGY COMMITTEE: \"They are substantially less harmful - by around 95% - than conventional cigarettes. They lack the tar and carbon monoxide of conventional cigarettes - the most dangerous components\"", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.419+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "166ce2df-3bee-492b-adfb-f0c758443480", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.68, "y": 0.25 }, "kind": "list", "text": "GOVERNMENT OF CANADA: \"Switching from tobacco cigarettes to vaping products will reduce a person's exposure to many toxic and cancer-causing chemicals\"", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.419+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4db85123-6dbb-4b08-802d-f92f7fef1fc5", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.68, "y": 0.55 }, "kind": "list", "text": "NEW ZEALAND MINISTRY OF HEALTH: \"Smokers switching to vaping products are highly likely to reduce their health risks and for those around them\"", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.419+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9cd4bf3d-b1a3-43be-a007-4d7f1f2d9717", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.04, "y": 0.25 }, "kind": "list", "text": "ASH (Action on Smoking & Health) Public health charity: \"Compared to tobacco products, electronic cigarettes are significantly safer\"", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.419+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c34c947f-340a-49b9-856e-b50ce4f5b50f", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.04, "y": 0.55 }, "kind": "list", "text": "PUBLIC HEALTH ENGLAND: \"Our new review reinforces the finding that Vaping is at least 95% less harmful...and of negligible risk to bystanders\"", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.419+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d7d8f091-0868-432d-a129-2ab53029b03e", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.36, "y": 0.25 }, "kind": "list", "text": "UK HOUSE OF COMMONS SCIENCE & TECHNOLOGY COMMITTEE: \"E-cigarettes present an opportunity to significantly accelerate already declining smoking rates\"", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.419+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d89a169c-e423-426f-b1ff-a3d09c12152f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.64, "x": 0.18, "y": 0.93 }, "kind": "source-note", "text": "1. ASH Briefing Note. 2. 2018: John Newton, Director for Health and Improvement. 3. Seventh Report of Session July 2017. 4. Supporting the Sustained Transition of Smokers of Conventional Cigarettes to Vaping Products - CIHR (cihr-irsc.gc.ca) 2019. 5. Position statement on vaping | Ministry of Health NZ 2020", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.419+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f9ec48f4-f40a-4ed3-a180-63fe473e8e3a", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.61, "x": 0.108, "y": 0.065 }, "kind": "title", "text": "Growing Consensus on Harm Reduction Potential of Vaping Products", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.419+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7c0b1060-6feb-4173-aab8-7100c4b76854", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "0bd8815f-bb66-489a-940c-bd63978eb3f7", "evidence": "UK HOUSE OF COMMONS SCIENCE & TECHNOLOGY COMMITTEE: \"They are substantially less harmful - by around 95% - than conventional cigarettes.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:07:16.023204+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "deb4cfbd-6833-4bf4-9a13-d4a78c5e42b3", "evidence": "The slide relies entirely on quoting reputable third-party health and government organizations to validate the product's safety claims.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:48.419+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "frameworkName": "authority-citation" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 17, "type": "evidence", "title": "The slide uses a before-after framing to demonstrate that Vuse usage results in toxicant levels comparable to smoking cessation.", "function": "analyze_data", "rawType": "before_after", "block": null, "metadata": { "slideType": "before_after", "slideTypeCanon": { "name": "Before / after", "slug": "before_after", "status": "active", "canonId": "019de52d-11fd-771e-bb45-e27f849bc560", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 41, "componentCount": 4, "textChars": 244, "nDataPoints": 24, "notes": "The slide uses a before-after framing to demonstrate that Vuse usage results in toxicant levels comparable to smoking cessation.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:46.843+00", "seconds": 2.416, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/17", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-17", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.45, "x": 0.52, "y": 0.25 }, "kind": "chart", "text": "Benzene levels over time", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.843+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3bb22345-c595-4940-9431-fd4596060a9c", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.45, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "Carbon Monoxide levels over time", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.843+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5680ff35-e6b1-4f7c-9c46-e186a70acd45", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.31, "y": 0.95 }, "kind": "source-note", "text": "Cooney s. The Science of Potentially Reduced Risk Tobacco and Nicotine Products. Asian College of Neuropsychopharmacology 12 October 2019", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.843+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "56f2d728-75b5-4744-ab46-0ed28a1b2829", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.55, "x": 0.11, "y": 0.07 }, "kind": "title", "text": "Reduction in Toxicant Exposure Similar to Cessation", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:46.843+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ee5f7d77-35e2-4574-b8d4-c290fb17cbd5", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Before/after framing", "slug": "before-after-framing", "status": "active", "bestFor": "For turnaround / reform proposals", "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67", "version": 1, "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488", "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "fd81739b-d54f-4c31-9edf-e07e7873d046", "evidence": "Reduction in Toxicant Exposure Similar to Cessation", "pageRefs": null, "priority": null, "whenToUse": "For turnaround / reform proposals", "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.100481+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n (emotional delta between two futures).", "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "b0cce1a0-09f1-4b03-9450-08184bbb06e7", "evidence": "The slide compares the 'before' state (cigarette smoking) with the 'after' state (Vuse/Cessation) to show positive health outcomes.", "framework": null, "confidence": 0.95, "extraction": { "at": "2026-05-02 10:16:46.843+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "frameworkName": "before-after-framing" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 18, "type": "evidence", "title": "Uses flags to denote country of origin for each health organization.", "function": "cite_precedent", "rawType": "timeline", "block": null, "metadata": { "slideType": "timeline", "slideTypeCanon": { "name": "Timeline", "slug": "timeline", "status": "active", "canonId": "019de52d-0851-75eb-b758-ea2965e7739a", "version": 1, "description": null }, "function": "cite_precedent", "functionCanon": { "name": "Cite precedent", "slug": "cite_precedent", "status": "active", "canonId": "019de52d-142b-714b-86d4-58aad7b568ec", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 76, "componentCount": 7, "textChars": 551, "nDataPoints": 1, "notes": "Uses flags to denote country of origin for each health organization.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:48.091+00", "seconds": 3.581, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/18", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-18", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.45 }, "kind": "diagram", "text": "Timeline from 2017 to 2020", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Timeline", "slug": "timeline", "status": "active", "canonId": "019de52d-03c5-73fc-84aa-4180cbf0f5cf", "version": 1, "description": null }, "framework": null }, "subkind": "timeline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "213e5367-afda-4aea-9961-278cfdc84055", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.62, "y": 0.2 }, "kind": "list", "text": "FDA (2020): Products could help smokers transition away from cigarettes.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Timeline item", "slug": "timeline-item", "status": "active", "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4", "version": 1, "description": null }, "framework": null }, "subkind": "timeline-item", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "471a307e-8d19-43df-911b-a80009ba3673", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.23, "x": 0.03, "y": 0.64 }, "kind": "list", "text": "UK Committee on Toxicology (2017): Likely reduction in risk for smokers who switch.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Timeline item", "slug": "timeline-item", "status": "active", "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4", "version": 1, "description": null }, "framework": null }, "subkind": "timeline-item", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "68fbc58e-1db1-46c7-a683-5ae29a421bda", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.2, "y": 0.2 }, "kind": "list", "text": "Public Health England (2018): Heated tobacco products expose users to lower levels of harmful compounds.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Timeline item", "slug": "timeline-item", "status": "active", "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4", "version": 1, "description": null }, "framework": null }, "subkind": "timeline-item", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b5c16da-698b-4d27-88ef-c03ae787eeec", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.23, "x": 0.51, "y": 0.64 }, "kind": "list", "text": "National Institute for Public Health & the Environment (2019): Probably less harmful than smoking cigarettes.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Timeline item", "slug": "timeline-item", "status": "active", "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4", "version": 1, "description": null }, "framework": null }, "subkind": "timeline-item", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "85827b03-591a-4a91-b4af-3522ffb4ddae", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.23, "x": 0.27, "y": 0.64 }, "kind": "list", "text": "Federal Institute for Risk Assessment (2018): Reductions of 80-99% of toxicants are substantial.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Timeline item", "slug": "timeline-item", "status": "active", "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4", "version": 1, "description": null }, "framework": null }, "subkind": "timeline-item", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a3afe12b-8d48-43a9-a792-2e34dfcf2a8d", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.11, "y": 0.06 }, "kind": "title", "text": "Growing Consensus on Harm Reduction Potential of THP products", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9b682603-b5c2-495a-b99e-98012fe47033", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "2c7c846a-1169-4850-9cfd-4e4a02b45b68", "evidence": "Citing health organizations to build credibility", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "frameworkName": "authority-citation" }, { "matchId": "a43063eb-fe75-4034-bd60-8a85c5c05165", "evidence": "Chronological presentation of regulatory statements", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "frameworkName": "timeline" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 19, "type": "analysis", "title": "The chart uses a 'target zone' to visually represent equivalence to cessation.", "function": "analyze_data", "rawType": "appendix_data", "block": null, "metadata": { "slideType": "appendix_data", "slideTypeCanon": { "name": "Appendix data", "slug": "appendix_data", "status": "active", "canonId": "019de52d-078a-745b-9ee4-c15f2f539acd", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 63, "componentCount": 5, "textChars": 523, "nDataPoints": 8, "notes": "The chart uses a 'target zone' to visually represent equivalence to cessation.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:47.22+00", "seconds": 2.59, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/19", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-19", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.08, "w": 0.08, "x": 0.68, "y": 0.73 }, "kind": "callout", "text": "Target zone", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.22+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "af68e00c-2ac9-407c-9cef-fd8e8b1506e6", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.15, "x": 0.83, "y": 0.65 }, "kind": "callout", "text": "Biologically Significant 100% = Equivalent To Cessation", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.22+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d071f250-2ec1-4536-a62b-986ddbf2989d", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.65, "x": 0.105, "y": 0.245 }, "kind": "chart", "text": "Magnitude of change relative to cessation", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.22+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4d767f14-4ca0-4032-9555-22190b77245f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.78, "x": 0.11, "y": 0.93 }, "kind": "source-note", "text": "Nathan Gale, BSc, Michael McEwan, PhD, Oscar M Camacho, MSc, George Hardie, MSc, James Murphy, PhD, Christopher J Proctor, PhD. Changes in Biomarkers of Exposure on Switching From a Conventional Cigarette to the glo Tobacco Heating Product: A Randomized, Controlled Ambulatory Study. Nicotine & Tobacco Research, Volume 23, Issue 3, March 2021, Pages 584-59.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.22+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bf37c606-e7c5-4100-9693-387e32d88873", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.53, "x": 0.118, "y": 0.068 }, "kind": "title", "text": "Biomarker of Potential Harm Responses Similar to Cessation", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.22+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0fc456a3-ce36-490f-8292-2c5805cc8f2b", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "d72c2cb1-92de-4311-ad5c-4f6f78ef7e9f", "evidence": "Biomarker of Potential Harm Responses Similar to Cessation", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.214304+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 20, "type": "analysis", "title": "The chart uses a downward arrow to emphasize Sweden's outlier status as a snus-using country.", "function": "analyze_data", "rawType": "comparison_table", "block": null, "metadata": { "slideType": "comparison_table", "slideTypeCanon": { "name": "Comparison table", "slug": "comparison_table", "status": "active", "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 47, "componentCount": 4, "textChars": 362, "nDataPoints": 20, "notes": "The chart uses a downward arrow to emphasize Sweden's outlier status as a snus-using country.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:47.214+00", "seconds": 2.497, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/20", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-20", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.75, "x": 0.11, "y": 0.18 }, "kind": "chart", "text": "Lung Cancer Deaths in Men Aged >35**", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.214+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ba7edd77-cf7d-4794-be9f-8ad1684c4ed0", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.1, "x": 0.85, "y": 0.04 }, "kind": "image", "text": "BAT", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.214+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f3ee277c-21d3-433f-b601-ebda855a995f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.65, "x": 0.3, "y": 0.93 }, "kind": "source-note", "text": "* Use of Swedish Snus is not a risk factor for oral cancer and no association has been established with neck, oesophagus and gastric cancer. **WHO-International Agency for Research on Cancer's World Cancer Mortality Database, Age standardised mortality rate per 100,000, extracted 2013.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.214+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6a8be1aa-d7e1-4e7e-961a-18bad22be1d4", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.11, "y": 0.06 }, "kind": "title", "text": "Snus is much lower risk than smoking*", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.214+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4c5d3f10-ea5b-43ac-a22c-7755dd373bf8", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Comparison frame", "slug": "comparison-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93", "version": 1, "bodyDocId": null, "description": "Two or more states/subjects placed side by side to expose a gap.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "2594c9c2-06a5-4055-a7e9-c10e166f8f1f", "evidence": "Snus is much lower risk than smoking*", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.289775+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "b22b1674-6549-4eb1-b438-4b0ac6dfd0d6", "evidence": "Comparing lung cancer rates across countries to isolate the effect of snus usage.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:47.214+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "frameworkName": "comparison_frame" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 21, "type": "analysis", "title": "The slide uses two large circles to highlight the percentage reduction in toxicants for Velo compared to cigarettes and Snus.", "function": "analyze_data", "rawType": "comparison_table", "block": null, "metadata": { "slideType": "comparison_table", "slideTypeCanon": { "name": "Comparison table", "slug": "comparison_table", "status": "active", "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 64, "componentCount": 5, "textChars": 626, "nDataPoints": 2, "notes": "The slide uses two large circles to highlight the percentage reduction in toxicants for Velo compared to cigarettes and Snus.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:48.092+00", "seconds": 3.148, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/21", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-21", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.3, "x": 0.52, "y": 0.25 }, "kind": "metric", "text": "-76% Toxicants vs. Snus", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.092+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ab25b457-7eca-4f6a-9d56-b341e79fce62", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.18, "y": 0.25 }, "kind": "metric", "text": "-99% Toxicants vs. Cigarettes", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.092+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bb6dec87-0905-4cd6-975f-0434cd8b6e55", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.96, "x": 0.02, "y": 0.92 }, "kind": "source-note", "text": "1. D.M. Burns et al.; Tob. Control, 17 (2008), pp. 132-141; 2 Approximate reduction. Comparison based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a commercial Snus pouch and a Velo pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.092+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0fd59cb2-d82d-4e98-a26d-066f6f534a5a", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.7, "x": 0.15, "y": 0.75 }, "kind": "subtitle", "text": "Assessment of 9 chemicals the WHO recommends to reduce in cigarette smoke vs. cigarette and Snus. As measured by independent lab", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.092+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0d3506b2-5c99-4f57-a50b-7f204a52b0bc", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.15, "y": 0.08 }, "kind": "title", "text": "Velo has Much Lower Toxicant Levels than Snus", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.092+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "826fc221-f7bd-4a4d-ae60-a045aacae6f0", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "8cf7dfc0-21d3-4a66-a719-dd8fc54a1a83", "evidence": "Assessment of 9 chemicals the WHO recommends to reduce in cigarette smoke vs. cigarette and Snus", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:16.339766+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Comparison frame", "slug": "comparison-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93", "version": 1, "bodyDocId": null, "description": "Two or more states/subjects placed side by side to expose a gap.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "1eb817e0-943d-4ae4-92f6-d5d721674337", "evidence": "Comparison based on an assessment of smoke from a scientific standard reference cigarette", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.294805+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 22, "type": "setup", "title": "The slide uses a three-column layout to compare scientific data across three product lines.", "function": "present_framework", "rawType": "comparison_table", "block": null, "metadata": { "slideType": "comparison_table", "slideTypeCanon": { "name": "Comparison table", "slug": "comparison_table", "status": "active", "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 45, "componentCount": 4, "textChars": 354, "nDataPoints": 6, "notes": "The slide uses a three-column layout to compare scientific data across three product lines.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:48.165+00", "seconds": 3.137, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/22", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-22", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.94, "x": 0.03, "y": 0.93 }, "kind": "disclaimer", "text": "1. ePod and ePen3 compared to a reference cigarette. 2 Compared to a reference cigarette. *Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7be040e2-5682-4592-9ec4-cea1832cb1b7", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.1, "x": 0.85, "y": 0.04 }, "kind": "image", "text": "BAT logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "002451b4-0b45-4f6a-a9ea-99c684b4edf5", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.9, "x": 0.05, "y": 0.18 }, "kind": "table", "text": "Vuse, glo, and Velo product comparison table", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "90f509c0-fc2d-47f7-90a5-b44668a7f308", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.65, "x": 0.08, "y": 0.04 }, "kind": "title", "text": "Extensive Scientific Substantiation support our products as Reduced Risk*", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4397de8f-21e8-4027-b5ef-a5f43e3a2bda", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "a5d7e402-14c4-40ea-b6d9-93397186436f", "evidence": "Three-column comparison of product scientific data", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:48.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "frameworkName": "comparison_frame" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 23, "type": "setup", "title": "The slide uses a bracket to group five regulatory principles under the umbrella of 'Consumer Choice & Freedom'.", "function": "present_framework", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 40, "componentCount": 5, "textChars": 209, "nDataPoints": 0, "notes": "The slide uses a bracket to group five regulatory principles under the umbrella of 'Consumer Choice & Freedom'.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:51.804+00", "seconds": 6.642, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/23", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-23", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.25, "x": 0.68, "y": 0.38 }, "kind": "callout", "text": "Consumer Choice & Freedom", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4526abf0-eb7c-4bf2-8540-06692278cef2", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.05, "x": 0.08, "y": 0.25 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7834ff1f-c6c6-4a51-9741-9ef3f6a9a3da", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.1, "x": 0.75, "y": 0.038 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": null, "framework": null }, "subkind": "iconography", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cfcfd87b-696d-4fca-8101-42acf3b4a878", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.55, "x": 0.08, "y": 0.25 }, "kind": "list", "text": "An evidence-based approach\nProportionate regulation\nFreedom to innovate\nEngagement, dialogue & communication\nResponsible marketing freedoms", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fcb1b76e-83c1-4014-b240-267674b8113e", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "How New Category Products should be Regulated", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e8a0c254-70a9-4405-b557-f9633e2d9023", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "ca20819f-eb75-499d-a7f4-006cc0e3fbd3", "evidence": "list/bullet: An evidence-based approach", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:07:16.472064+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 24, "type": "setup", "title": "The slide uses a modified ESG framework with an added 'H' (Harm Reduction) layer.", "function": "present_framework", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 47, "componentCount": 4, "textChars": 420, "nDataPoints": 3, "notes": "The slide uses a modified ESG framework with an added 'H' (Harm Reduction) layer.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:48.091+00", "seconds": 2.622, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/24", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-24", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.03, "w": 0.6, "x": 0.2, "y": 0.94 }, "kind": "disclaimer", "text": "*Non-combustible consumer definition. See Appendix A2. ** Environmental targets, carbon neutral is scope 1 & 2. See Appendix A1. ^ Reusable, recyclable or compostable", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e11cbe5d-95b1-43e0-a8f4-651d3773b6dc", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.7, "x": 0.15, "y": 0.18 }, "kind": "framework", "text": "ESG Strategy Framework", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a6f900e0-2b5e-48a6-9f98-55329e366760", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.75 }, "kind": "list", "text": "50 million consumers of non-combustible products by 2030; £5bn New Category Revenue in 2025; Carbon neutral by 2030; Eliminate unnecessary single-use plastic by 2025", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eda64a90-5141-412f-a79e-5a3835c5f8ed", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.65, "x": 0.08, "y": 0.04 }, "kind": "title", "text": "Harm Reduction is the Cornerstone of our Comprehensive ESG Strategy", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1d7957d6-5ce6-484d-90b6-5a058843d177", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "df814a09-ff49-4233-9e7a-fdea71b02e03", "evidence": "Consumer Choice & Freedom", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-17 01:07:16.557973+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "3003eedc-f97e-4b70-a758-0bdaa531e593", "evidence": "Explicit categorization of Environmental, Social, and Governance pillars.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:48.091+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "frameworkName": "ESG" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 25, "type": "setup", "title": "The slide uses a chevron-based timeline to categorize corporate milestones into five distinct phases of ESG development.", "function": "summarize", "rawType": "timeline", "block": null, "metadata": { "slideType": "timeline", "slideTypeCanon": { "name": "Timeline", "slug": "timeline", "status": "active", "canonId": "019de52d-0851-75eb-b758-ea2965e7739a", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 44, "componentCount": 4, "textChars": 379, "nDataPoints": 1, "notes": "The slide uses a chevron-based timeline to categorize corporate milestones into five distinct phases of ESG development.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:47.936+00", "seconds": 2.462, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/25", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-25", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.11, "w": 0.92, "x": 0.04, "y": 0.15 }, "kind": "diagram", "text": "2000-2005 ESTABLISHING, 2006-2010 DEVELOPING, 2011-2015 EMBEDDING, 2016-2019 GROWING, 2020+ ACCELERATING", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Timeline", "slug": "timeline", "status": "active", "canonId": "019de52d-03c5-73fc-84aa-4180cbf0f5cf", "version": 1, "description": null }, "framework": null }, "subkind": "timeline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6f886ea2-a3ae-4eda-945c-075fc69b6309", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.88, "x": 0.06, "y": 0.035 }, "kind": "image", "text": "Various logos and icons representing ESG initiatives (ECLT, Science Based Targets, DJSI, etc.)", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Infographic", "slug": "infographic", "status": "active", "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8", "version": 1, "description": null }, "framework": null }, "subkind": "infographic", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "521ea4b8-f627-4cb0-a06c-7f49fb8868ad", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.7, "x": 0.15, "y": 0.85 }, "kind": "paragraph", "text": "Named in Dow Jones Sustainability Indices for 19 consecutive years. In 2020 was once again the only tobacco company in prestigious DJSI World Index", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7e028fc5-54dc-47b0-9787-65e61619545f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.08, "y": 0.06 }, "kind": "title", "text": "Building on Strong ESG Foundations", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:47.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d7d6c695-b6c2-467b-807f-c7add4832ff2", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "de7fad87-ce9d-420c-9b96-ae782568acf5", "evidence": "Chronological progression of ESG milestones across five distinct periods.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:47.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "frameworkName": "timeline" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 26, "type": "setup", "title": "The slide uses a four-column layout to define the company's value proposition for each stakeholder group.", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 8, "textChars": 512, "nDataPoints": 0, "notes": "The slide uses a four-column layout to define the company's value proposition for each stakeholder group.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:54.521+00", "seconds": 8.7, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/26", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-26", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.86, "x": 0.07, "y": 0.38 }, "kind": "framework", "text": "Stakeholder Value Framework", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:54.521+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1c71e463-a457-4fbd-b348-837680d9bd2f", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.18, "x": 0.3, "y": 0.62 }, "kind": "paragraph", "text": "Offering consumers a choice of enjoyable, less risky products", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:54.521+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2aaaa07e-3e1c-43a3-836a-eb070eb59a24", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.18, "x": 0.72, "y": 0.62 }, "kind": "paragraph", "text": "Creating a dynamic and purposeful place to work for our employees", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:54.521+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a82058f7-f51f-41be-b93f-42e2d4563a6b", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.18, "x": 0.51, "y": 0.62 }, "kind": "paragraph", "text": "Reducing the overall health and environmental impact of our business for society", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:54.521+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c1f4e9f2-85f1-4104-b661-965bde754851", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.18, "x": 0.09, "y": 0.62 }, "kind": "paragraph", "text": "Consistently delivering against our financial commitments for shareholders", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:54.521+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ebffa71d-5b54-4396-af30-d1b40c0aa57f", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.65, "x": 0.32, "y": 0.94 }, "kind": "source-note", "text": "1. Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:54.521+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7a217052-8d85-44b7-b7a2-c0821a9fe245", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.3, "x": 0.35, "y": 0.24 }, "kind": "title", "text": "Shared Value", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:54.521+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1c3b1358-36ae-4c5f-92a2-2e9d568c37d8", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.5, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "Focused on Delivering Value for all our Stakeholders", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:54.521+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "baadbee1-e645-471c-a0db-891ea25d9a67", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Stakeholder map", "slug": "stakeholder-map", "status": "active", "bestFor": null, "canonId": "019de52d-1bec-7629-820a-ad74e1dad6d6", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "43846c39-7736-4a50-9e73-478789750f23", "evidence": "Focused on Delivering Value for all our Stakeholders", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.687683+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "2e8e528c-913b-45d3-80c9-895bfceb7bb0", "evidence": "The slide explicitly categorizes value delivery across four distinct stakeholder groups: shareholders, consumers, society, and employees.", "framework": null, "confidence": 0.95, "extraction": { "at": "2026-05-02 10:16:54.521+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "frameworkName": "stakeholder-theory" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 27, "type": "appendix", "title": "The slide uses a matrix structure to align corporate strategy with stakeholder outcomes, culminating in the 'A Better Tomorrow' brand purpose.", "function": "present_framework", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 32, "componentCount": 4, "textChars": 243, "nDataPoints": 0, "notes": "The slide uses a matrix structure to align corporate strategy with stakeholder outcomes, culminating in the 'A Better Tomorrow' brand purpose.", "elementsJson": null, "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:52.285+00", "seconds": 6.405, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/27", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-27", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.03, "w": 0.66, "x": 0.32, "y": 0.94 }, "kind": "disclaimer", "text": "Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "485c2d1e-18ab-403d-a60b-17cbf35def3e", "parentComponentId": null }, { "bbox": { "h": 0.72, "w": 0.94, "x": 0.03, "y": 0.18 }, "kind": "framework", "text": "Matrix mapping HESG pillars to stakeholder groups", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b697f641-ecbf-469b-adab-35ab51d2a317", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.12, "x": 0.85, "y": 0.03 }, "kind": "image", "text": "BAT A Better Tomorrow", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f87ade5e-7656-4b66-bcd0-a35f4ace9d4f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.08, "y": 0.06 }, "kind": "title", "text": "Our Shared Value Strategy in Action", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4cc4cbb6-ca7f-4e12-9008-2ca01cb1381d", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "NxN matrix", "slug": "matrix-nxn", "status": "active", "bestFor": null, "canonId": "019de52d-2313-71fa-bb45-a7d1a4aae23a", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "88b96c8e-45c8-4606-887b-b8ece1ca80bf", "evidence": "Matrix mapping HESG pillars to stakeholder groups", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:07:16.774347+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "843d7a94-d524-4fc1-b2f5-3e4461b488b1", "evidence": "Grid layout mapping strategic pillars to stakeholder categories", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:52.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "frameworkName": "matrix-nxn" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 28, "type": "appendix", "title": "The slide uses an ESG framework mapped against functional business units.", "function": "present_framework", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 30, "componentCount": 4, "textChars": 206, "nDataPoints": 0, "notes": "The slide uses an ESG framework mapped against functional business units.", "elementsJson": null, "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:48.638+00", "seconds": 2.605, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/28", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-28", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.18 }, "kind": "diagram", "text": "Functional headers: Marketing, LEX, Operations, R&D, HR, Finance, IDT", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "aa984fa1-4f28-4364-bb11-235a24d0a12e", "parentComponentId": null }, { "bbox": null, "kind": "framework", "text": "ESG Matrix", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6d3fd4c0-7958-4b37-80f3-8b45bc600a5b", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.04, "x": 0.03, "y": 0.25 }, "kind": "paragraph", "text": "ESG categories H (Health), E (Environment), S (Social), G (Governance) mapped to functions.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4fbdbb6a-5595-4fd9-872a-85bf7d4f8b52", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.08, "y": 0.06 }, "kind": "title", "text": "Embedded in How We Think and Operate", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:48.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c6233d09-a5e0-4aa3-b7b7-8538003298d4", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "629c05fb-0e54-4fb3-a1a8-267b80dd7861", "evidence": "Grid-based mapping of ESG categories against business functions.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:48.638+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "frameworkName": "matrix-nxn" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 29, "type": "setup", "title": "The slide uses the HESG framework (a variation of ESG).", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 79, "componentCount": 6, "textChars": 982, "nDataPoints": 12, "notes": "The slide uses the HESG framework (a variation of ESG).", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:50.19+00", "seconds": 3.805, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/29", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-29", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.12, "w": 0.6, "x": 0.33, "y": 0.16 }, "kind": "list", "text": "Health: 50m non-combustible consumers by 2030; £5bn New Category revenue by 2025", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2a0f480a-abde-4fda-b1e4-33494c5b4b75", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.6, "x": 0.33, "y": 0.78 }, "kind": "list", "text": "Governance: 100% Standards of Business Conduct; 100% Youth Action Prevention; SoBC Lobbying and Engagement Policy adherence", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4b5ba2e2-7d9b-4df8-9d72-993398daf5cd", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.6, "x": 0.33, "y": 0.3 }, "kind": "list", "text": "Environmental: Carbon neutral 2030/2050; 35% water reduction; 100% sustainable wood; 100% renewable electricity; 100% recyclable packaging; Zero waste", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7e32e167-a04f-4ddd-ba47-fc7c2606fe8f", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.6, "x": 0.33, "y": 0.54 }, "kind": "list", "text": "Social: Zero child/forced labour; 100% human rights due diligence; Enhance farmer livelihoods; Zero accidents; 45% women in management by 2025", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "81c01d8f-6b6b-4540-b696-17938e039a25", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.85, "x": 0.08, "y": 0.92 }, "kind": "source-note", "text": "See Appendix A1 for further details on ESG targets. * Non-combustible consumer definition. See Appendix A2. 1 Against 2017 baseline. 2. by our contracted farmers. 3. in our operations sites 4. in our tobacco supply chain; child labour definition based on ILO definition. 5. All our product materials and high-risk indirect service suppliers (non-agricultural suppliers) to have undergone at least one independent labour audit within a three-year cycle by 2025", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a885c073-e845-458a-929b-d885b43acd1d", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.45, "x": 0.08, "y": 0.06 }, "kind": "title", "text": "With Clearly Defined Targets", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3fb3756b-6679-4dca-a062-8dc1f91c7c05", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "077f1d75-fe6e-4c53-af4d-efa241e99639", "evidence": "list/bullet: Environmental: Carbon neutral 2030/2050; 35% water reduction; 100% sustainable wood; 100% renewable electricity; 100% recyclable packaging; Zero waste", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:07:16.903961+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "bc0d8aca-069d-4651-8584-2a2c3de86063", "evidence": "The slide is structured around Health, Environmental, Social, and Governance pillars.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:50.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "frameworkName": "ESG" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 30, "type": "analysis", "title": "The slide uses a chevron-style layout to present ESG progress metrics.", "function": "analyze_data", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 40, "componentCount": 4, "textChars": 266, "nDataPoints": 8, "notes": "The slide uses a chevron-style layout to present ESG progress metrics.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:50.784+00", "seconds": 4.263, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/30", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-30", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.07, "w": 0.08, "x": 0.85, "y": 0.04 }, "kind": "image", "text": "BAT logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.784+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fcc87c2b-8997-41f2-aad9-aa4452524d67", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.43, "x": 0.5, "y": 0.94 }, "kind": "source-note", "text": "See Appendix A1 for further details on ESG targets. 1. From 2017 baseline. 2. by our contracted farmers", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.784+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "874468eb-1ed8-4832-b6d3-0adf7c9d58a7", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.86, "x": 0.07, "y": 0.22 }, "kind": "table", "text": "Climate Change, Water, Biodiversity & Afforestation, Waste metrics for 2017 and 2020", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "KPI table", "slug": "kpi", "status": "active", "canonId": "019de52d-0324-7799-a84e-d0885a8ad400", "version": 1, "description": null }, "framework": null }, "subkind": "kpi", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.784+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c340dce7-d727-4feb-8dc3-e860c366b082", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.65, "x": 0.07, "y": 0.06 }, "kind": "title", "text": "Accelerating our Transformation: Excellence in Environmental Management", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.784+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "312203a2-bc95-41e1-95bb-e0178b73ee59", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 31, "type": "appendix", "title": "Uses a hub-and-spoke circular diagram to categorize strategic initiatives.", "function": "present_framework", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 39, "componentCount": 3, "textChars": 622, "nDataPoints": 0, "notes": "Uses a hub-and-spoke circular diagram to categorize strategic initiatives.", "elementsJson": null, "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:49.148+00", "seconds": 2.46, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/31", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-31", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.8, "w": 0.5, "x": 0.25, "y": 0.15 }, "kind": "diagram", "text": "Circular strategy framework with central decision-making hub and surrounding operational/value chain initiatives.", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.148+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fb973110-846c-4977-b2cf-939cb5ea713b", "parentComponentId": null }, { "bbox": { "h": 0.8, "w": 0.8, "x": 0.1, "y": 0.15 }, "kind": "list", "text": "Enter into longer-term power-purchase agreements; Invest in on-site energy generation projects; Roll out electric vehicles in our fleet; Life cycle assessments for our product categories; Help farmers deploy innovative, low-carbon curing technologies and farming techniques; Climate scenario analysis for key tobacco-growing areas; Build a climate-resilient supply chain; Increase purchase of green energy; Purchase renewable energy certificates", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.148+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fc982c6f-5bc4-4ba2-9dde-0a531dce7e90", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.04, "y": 0.04 }, "kind": "title", "text": "Comprehensive Carbon Strategy working throughout the value chain", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.148+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "faa4f095-6173-47b9-845f-66af309645a9", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "a6072a6e-dc1a-447e-bbd1-84c59a834598", "evidence": "The slide explicitly mentions 'working throughout the value chain' and categorizes activities by their impact area.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:49.148+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "frameworkName": "value-chain" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 32, "type": "resolution", "title": "The slide uses a vertical process flow to illustrate the hierarchy of carbon reduction strategies.", "function": "summarize", "rawType": "key_takeaways", "block": null, "metadata": { "slideType": "key_takeaways", "slideTypeCanon": { "name": "Key takeaways", "slug": "key_takeaways", "status": "active", "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 59, "componentCount": 5, "textChars": 481, "nDataPoints": 2, "notes": "The slide uses a vertical process flow to illustrate the hierarchy of carbon reduction strategies.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:49.706+00", "seconds": 2.898, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/32", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-32", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.4, "x": 0.04, "y": 0.195 }, "kind": "diagram", "text": "Reduce emissions -> On-site renewables -> Renewable energy certificates & Long term power agreements -> Carbon offset credits", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.706+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2f51d0c9-320b-463c-bd34-5987087ef70d", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.5, "x": 0.45, "y": 0.2 }, "kind": "list", "text": "37% reduction in Scope 1 & 2 emissions v 2017; Solar energy generation at factories in 8 countries; All sites incorporate green power purchases; Only used once all other options utilised", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.706+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "212dc3d3-b013-490e-b91f-3fc2036d02e0", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.45, "x": 0.5, "y": 0.95 }, "kind": "source-note", "text": "See Appendix A1 for further details on ESG targets. *On-site solar energy generation added in 2020", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.706+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cff0b290-9bfc-47e5-9226-d72432f2483d", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.48, "x": 0.26, "y": 0.85 }, "kind": "title", "text": "Carbon Neutral Scope 1 & 2 by 2030", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.706+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bdfc584a-68f1-4ee4-a2cd-98948f789bc3", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.45, "x": 0.08, "y": 0.06 }, "kind": "title", "text": "Good progress on Scope 1 & 2 Emissions", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.706+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "20b33856-6791-42e4-a3d5-f4bf4c9e05eb", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "248adb1f-1c03-4f64-a990-3a987763da04", "evidence": "list/bullet: 37% reduction in Scope 1 & 2 emissions v 2017; Solar energy generation at factories in 8 countries; All sites incorporate green power purchases; Only used once all other options utilised", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:07:17.077621+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "23b5c21c-b134-42b6-b079-e003a4383b7a", "evidence": "The slide uses a vertical flow to show the hierarchy of carbon reduction steps.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 10:16:49.706+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "frameworkName": "process" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 33, "type": "setup", "title": "The slide uses a mapping of emission categories to specific reduction initiatives.", "function": "present_solution", "rawType": "propose_solution", "block": null, "metadata": { "slideType": "propose_solution", "slideTypeCanon": { "name": "Propose solution (contrarian)", "slug": "propose_solution", "status": "active", "canonId": "019de52d-1274-703c-81c6-5550f451697b", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 6, "textChars": 670, "nDataPoints": 3, "notes": "The slide uses a mapping of emission categories to specific reduction initiatives.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:50.372+00", "seconds": 3.499, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/33", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-33", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.06, "w": 0.96, "x": 0.02, "y": 0.93 }, "kind": "disclaimer", "text": "See Appendix A1 for further details on ESG targets. *Other Scope 3 includes capital goods, use and disposal of sold products, end of life treatment, and other categories including transportation, business travel and commuting **Upgrading curing barns to automated 'loose leaf' models can enable at least a 30% reduction in fuel use. These innovative curing technologies have now been introduced to our contracted farmers in five countries.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.372+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "09adc470-c5bf-472c-9681-8fcf6c2ef807", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.09, "x": 0.86, "y": 0.385 }, "kind": "image", "text": "CDP SUPPLIER ENGAGEMENT LEADER 2020", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Infographic", "slug": "infographic", "status": "active", "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8", "version": 1, "description": null }, "framework": null }, "subkind": "infographic", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.372+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "646978d3-b1ab-4343-9220-59b0f6ee2a28", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.1, "x": 0.85, "y": 0.04 }, "kind": "image", "text": "BAT A BETTER TOMORROW", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.372+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "99ea4795-3eb0-4bfb-a18a-8eeb69970636", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.85, "x": 0.07, "y": 0.28 }, "kind": "table", "text": "Leaf Purchased (32%), Non-leaf Purchased Goods & Services (27%), Other Scope 3 (41%)", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.372+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d75ddff3-518d-49aa-9984-9e7eb7c95d9a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.25, "y": 0.85 }, "kind": "title", "text": "Carbon Neutral Scope 3 by 2050", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.372+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5b3b87fb-a2e1-4a04-914f-1461e8595ef4", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.07, "y": 0.07 }, "kind": "title", "text": "Working Closely with Our Partners to Reduce Scope 3 Emissions", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.372+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1b5ecbb1-6294-4d1e-a1c3-b0ffd6e6e678", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6c2dc860-5740-4b77-ad7c-37b9cb79479b", "evidence": "table/data: Leaf Purchased (32%), Non-leaf Purchased Goods & Services (27%), Other Scope 3 (41%)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:07:41.254179+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "bfac7ba3-863d-4e54-94e5-9e78fda5240b", "evidence": "Maps emission categories to specific reduction initiatives", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 10:16:50.372+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "frameworkName": "mapping" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 34, "type": "analysis", "title": "The slide uses a table format to track progress against ESG targets.", "function": "analyze_data", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 42, "componentCount": 3, "textChars": 486, "nDataPoints": 8, "notes": "The slide uses a table format to track progress against ESG targets.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:49.858+00", "seconds": 2.742, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/34", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-34", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.73, "x": 0.19, "y": 0.92 }, "kind": "source-note", "text": "See Appendix A1 for further details on ESG targets. 1. in our tobacco supply chain 2. % of farms with incidents of child labour identified 3. All our product materials and high-risk indirect service suppliers (non-agricultural suppliers) to have undergone at least one independent labour audit within a three-year cycle by 2025", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5fe43a1b-0749-485f-b255-2813a4e77ebb", "parentComponentId": null }, { "bbox": { "h": 0.62, "w": 0.86, "x": 0.07, "y": 0.24 }, "kind": "table", "text": "Table showing 2017 vs 2020 metrics for Human Rights, Health & Safety, and People & Culture.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "KPI table", "slug": "kpi", "status": "active", "canonId": "019de52d-0324-7799-a84e-d0885a8ad400", "version": 1, "description": null }, "framework": null }, "subkind": "kpi", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "426a5b9e-4a49-4fbc-9be7-946848bc126f", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.5, "x": 0.07, "y": 0.06 }, "kind": "title", "text": "Accelerating our Transformation: Delivering a Positive Social Impact", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a6145dab-ca2c-444c-be2a-8bde97f13893", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 35, "type": "appendix", "title": "The diagram uses a hub-and-spoke layout to map operational activities to the three core pillars of the UN Guiding Principles on Business and Human Rights.", "function": "present_framework", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "sparse", "densityScore": 19, "componentCount": 3, "textChars": 186, "nDataPoints": 0, "notes": "The diagram uses a hub-and-spoke layout to map operational activities to the three core pillars of the UN Guiding Principles on Business and Human Rights.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:49.918+00", "seconds": 2.706, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/35", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-35", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.7, "w": 0.5, "x": 0.25, "y": 0.2 }, "kind": "diagram", "text": "Central hub with three segments: Policy, Due Diligence, Remedy. Surrounded by 7 icons representing operational activities.", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.918+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bcb1def7-56a8-46ad-b603-a954e3120dfb", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.1, "x": 0.85, "y": 0.04 }, "kind": "image", "text": "BAT logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.918+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be777667-c614-4b59-bdf8-9c428b862569", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.06, "y": 0.06 }, "kind": "title", "text": "Human Rights Strategy aligned with UN Guiding Principles", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.918+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "73dee5c5-e02d-4025-bab7-cd2fde02f9b9", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "8efa359f-c0bb-4cc0-8590-20557bf82d11", "evidence": "The slide explicitly references alignment with UN Guiding Principles, using the standard 'Protect, Respect and Remedy' framework structure.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:49.918+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "frameworkName": "UN Guiding Principles on Business and Human Rights" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 36, "type": "setup", "title": "The slide outlines a 6-step process and 4 strategic pillars for addressing child labour.", "function": "present_solution", "rawType": "propose_solution", "block": null, "metadata": { "slideType": "propose_solution", "slideTypeCanon": { "name": "Propose solution (contrarian)", "slug": "propose_solution", "status": "active", "canonId": "019de52d-1274-703c-81c6-5550f451697b", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 80, "componentCount": 7, "textChars": 673, "nDataPoints": 4, "notes": "The slide outlines a 6-step process and 4 strategic pillars for addressing child labour.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:50.336+00", "seconds": 3.009, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/36", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-36", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.35, "w": 0.9, "x": 0.05, "y": 0.55 }, "kind": "diagram", "text": "Longer-term focused on root causes: Human rights assessments, Training and awareness raising, Enhancing livelihoods, Partnerships and communities", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.336+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3e526a29-2953-4e36-ab1c-84d8500589d2", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.9, "x": 0.05, "y": 0.18 }, "kind": "diagram", "text": "Robust Monitoring and Remediation Process: 1. Strong Policies, 2. Risk Mapping, 3. Farm Visits, 4. Identification, 5. Remediation, 6. Follow-up", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.336+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4631f159-c83a-4a8c-8db1-90b948893fb1", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.4, "y": 0.4 }, "kind": "metric", "text": "0.5% incidence of child labour", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.336+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b551623a-2f15-493d-81a1-c8d113015514", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.1, "y": 0.4 }, "kind": "metric", "text": "Contracted farms visited monthly", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.336+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c82fc79c-3c5a-4a4c-a31b-703bbb4d1fb6", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.7, "y": 0.4 }, "kind": "metric", "text": "98.5% incidents resolved", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.336+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e50c594a-f279-4806-86ad-61360913ee2a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.92 }, "kind": "source-note", "text": "1. Our field technicians visit our contracted farmers approximately once a month during the growing season. 2. % of farms with incidents of child labour 3. Based on number of child labour incidents identified (proportion reported as resolved).", "attrs": { "numbered": true }, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.336+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0362c8cf-58f7-4eda-bc62-da2d35fd3edf", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Comprehensive Approach to Eliminate Child Labour in Leaf", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.336+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f6ff46db-1449-4cbc-87c6-1bd4c1c2f1b1", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "fdbaa096-bb0c-4b17-b25c-3247c2f5c007", "evidence": "The slide uses a numbered 6-step process flow.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 10:16:50.336+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "frameworkName": "process" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 37, "type": "appendix", "title": "The slide uses a process flow to show how BAT manages supplier human rights compliance, including audits and corrective action plans.", "function": "plan_implementation", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "plan_implementation", "functionCanon": { "name": "Plan implementation", "slug": "plan_implementation", "status": "active", "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823", "version": 1, "description": null }, "density": "sparse", "densityScore": 14, "componentCount": 3, "textChars": 109, "nDataPoints": 0, "notes": "The slide uses a process flow to show how BAT manages supplier human rights compliance, including audits and corrective action plans.", "elementsJson": null, "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:50.255+00", "seconds": 2.68, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/37", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-37", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "diagram", "text": "Process flow for supplier human rights assessment", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.255+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "425f2fc7-ad04-404e-ba3c-20fd5694732b", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.1, "x": 0.85, "y": 0.03 }, "kind": "image", "text": "BAT logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.255+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "04344eb8-f820-418f-a545-e342fab65976", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Protecting Human Rights in our Non-Leaf Supply Chain", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.255+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a69d48e-0c29-44eb-866b-eef198cef517", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "32e831e0-643b-4778-b1ad-71a7831a7e01", "evidence": "The slide depicts a sequential workflow for supplier assessment and remediation.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 10:16:50.255+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 37, "frameworkName": "process" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 38, "type": "setup", "title": "The slide uses a comparison table format to track progress against ESG targets.", "function": "summarize", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 25, "componentCount": 3, "textChars": 195, "nDataPoints": 6, "notes": "The slide uses a comparison table format to track progress against ESG targets.", "elementsJson": null, "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:49.925+00", "seconds": 2.27, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/38", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-38", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.03, "w": 0.25, "x": 0.7, "y": 0.95 }, "kind": "source-note", "text": "See Appendix A1 for further details on ESG targets.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.925+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bd5b3146-3c6e-4ffa-a096-edac54ee2a68", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "table", "text": "Governance metrics table comparing 2017 and 2020 performance across four categories.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.925+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5e073a6c-a127-459b-8984-cd7554b82347", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "Accelerating our Transformation: Robust Corporate Governance", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:49.925+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b8206020-e5f5-4c6a-90f3-51cb132cfee7", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6478f2f7-c226-4735-9853-2969aed09443", "evidence": "table/data: Governance metrics table comparing 2017 and 2020 performance across four categories.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:07:41.47898+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 38, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "7a666fac-e0a6-49f8-a748-88309723e950", "evidence": "Explicit mention of GRI disclosure framework alignment.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:49.925+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 38, "frameworkName": "gri-standards" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 39, "type": "setup", "title": "The slide uses a staircase/step-up visual metaphor to represent progress over time.", "function": "present_framework", "rawType": "timeline", "block": null, "metadata": { "slideType": "timeline", "slideTypeCanon": { "name": "Timeline", "slug": "timeline", "status": "active", "canonId": "019de52d-0851-75eb-b758-ea2965e7739a", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 81, "componentCount": 9, "textChars": 716, "nDataPoints": 0, "notes": "The slide uses a staircase/step-up visual metaphor to represent progress over time.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:55.427+00", "seconds": 7.733, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/39", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-39", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "diagram", "text": "Staircase timeline from 2016 to 2021/22", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Timeline", "slug": "timeline", "status": "active", "canonId": "019de52d-03c5-73fc-84aa-4180cbf0f5cf", "version": 1, "description": null }, "framework": null }, "subkind": "timeline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "47b8dfcd-b324-4531-a020-d48e7cd61862", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.1, "x": 0.85, "y": 0.02 }, "kind": "image", "text": "BAT logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "925e70e1-fb70-41b3-84b1-82046f260d2f", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.15, "x": 0.8, "y": 0.25 }, "kind": "list", "text": "2021/22: Audit, Assurance & Harnessing Data, Data analytics, Automation & Integration, 3rd Party life-cycle mgmt.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "08023ecd-6754-4188-bf44-52b7ed3fd99b", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.15, "x": 0.2, "y": 0.55 }, "kind": "list", "text": "2017: Business Conduct & Compliance Team Formed, Oversight, autonomy & resources, Whistleblowing hotline", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2d9f757b-db0d-4cc2-a98f-ad5a6e7eb95c", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.65, "y": 0.25 }, "kind": "list", "text": "2020: Digital, Automation, 3rd Party Risks, Investigations & case mgmt., Incentives, discipline & enforcement, M&A", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5ed52af0-f796-45c6-a865-c7ba61266580", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.15, "x": 0.5, "y": 0.35 }, "kind": "list", "text": "2019: Embed in Organisation, Commitment from middle mgmt., 3rd Parties focus, Global Integrity Pledge", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ebe0dc71-428f-470c-b59a-42cecd2e0344", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.15, "x": 0.05, "y": 0.65 }, "kind": "list", "text": "2016: Renewed Board Commitment, Policies & Procedures, Top mgmt. focus", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f3b9954a-406e-480f-9fba-a14d8ca90a03", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.15, "x": 0.35, "y": 0.45 }, "kind": "list", "text": "2018: Strengthened Compliance Programme, Risk management, Anti-Bribery & Corruption focus, Training & Comms", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fd170a51-4783-4df0-9c45-133a822a5ad3", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Continuously Strengthening Our Business Conduct & Compliance", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "db986c33-6593-4e6a-93a4-e1c14605cb4c", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "9e7ef8d9-c5c2-4ceb-a131-37a655092efd", "evidence": "Chronological progression of events presented as a staircase.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:55.427+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 39, "frameworkName": "timeline" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 40, "type": "setup", "title": "The slide outlines two core pillars of responsible marketing: IMP (principles) and YAP (enforcement).", "function": "present_framework", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "dense", "densityScore": 65, "componentCount": 6, "textChars": 421, "nDataPoints": 2, "notes": "The slide outlines two core pillars of responsible marketing: IMP (principles) and YAP (enforcement).", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:50.929+00", "seconds": 3.235, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/40", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-40", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.35, "x": 0.1, "y": 0.65 }, "kind": "chart", "text": "Introduced in 2001, Refreshed in 2020", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": null, "framework": null }, "subkind": "timeline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.929+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9fc1f021-ec4f-4786-b6c3-350f5e5eccbb", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.38, "x": 0.08, "y": 0.2 }, "kind": "diagram", "text": "International Marketing Principles (IMP) stack: Responsible, Accurate, Targeted at adults, Transparent, Compliant with law", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.929+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "29f9b3db-8933-4a17-a0cb-f227453a809a", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.1, "x": 0.85, "y": 0.03 }, "kind": "image", "text": "BAT logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.929+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "597ea933-05e3-4ec4-abce-24ae5dfb493f", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.45, "x": 0.52, "y": 0.25 }, "kind": "list", "text": "Strengthened YAP approach; Mandatory provision of point-of-sale materials; Monitored through internal audit; Only partner with 3rd parties where audience is adult", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.929+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d826a914-f787-4362-8e1e-d1ab7ad2aeef", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.75, "y": 0.95 }, "kind": "source-note", "text": "*Unless a government ban is in place", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.929+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b1dd958e-b7dc-42c3-aef5-6977a888abdb", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Ensuring Responsible Marketing Directed at Adult Smokers", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.929+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "356fdbf1-5ae8-4879-a256-56b80e2f8c90", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "a91259dc-12da-4e41-8ab1-095259715dc9", "evidence": "Internal audit and legal review processes", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 10:16:50.929+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 40, "frameworkName": "governance" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 41, "type": "appendix", "title": "Uses the standard UN SDG icon set to categorize corporate goals into three tiers.", "function": "present_framework", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 45, "componentCount": 6, "textChars": 156, "nDataPoints": 0, "notes": "Uses the standard UN SDG icon set to categorize corporate goals into three tiers.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:50.351+00", "seconds": 2.524, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/41", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-41", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.7, "w": 0.5, "x": 0.45, "y": 0.21 }, "kind": "image", "text": "SDG Icons", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.351+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c2af898b-0e00-419e-a0c6-918d5b727d79", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.25, "x": 0.04, "y": 0.35 }, "kind": "image", "text": "UN SDG Wheel", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Infographic", "slug": "infographic", "status": "active", "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8", "version": 1, "description": null }, "framework": null }, "subkind": "infographic", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.351+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8450232-6adf-4560-bf60-4f3404990093", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.12, "x": 0.3, "y": 0.52 }, "kind": "list", "text": "PRIORITY GOALS", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.351+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5bca92d6-f2f0-4539-8385-b57a49ebe0e7", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.12, "x": 0.3, "y": 0.28 }, "kind": "list", "text": "STRATEGIC GOALS", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.351+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8aa93a5d-6ce8-41c8-a79b-f2754f27b556", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.12, "x": 0.3, "y": 0.76 }, "kind": "list", "text": "LOCALISED GOALS", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.351+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f332a0d2-fb77-44f6-8b45-fc086091bc1c", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.8, "x": 0.04, "y": 0.06 }, "kind": "title", "text": "Our Integrated Approach to ESG Contributes Directly to the UN Sustainable Development Goals", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.351+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "de007154-0e1a-4d9a-9196-475b4c129658", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "04de731f-3072-403f-9728-a8b9d26ab8e1", "evidence": "Visual mapping of corporate goals to the 17 UN SDGs", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:50.351+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 41, "frameworkName": "UN Sustainable Development Goals" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 42, "type": "setup", "title": "Uses a chevron-style flow diagram to connect ESG pillars to stakeholder groups and the corporate purpose.", "function": "present_framework", "rawType": "thesis_headline", "block": null, "metadata": { "slideType": "thesis_headline", "slideTypeCanon": { "name": "Thesis headline", "slug": "thesis_headline", "status": "active", "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 32, "componentCount": 4, "textChars": 236, "nDataPoints": 0, "notes": "Uses a chevron-style flow diagram to connect ESG pillars to stakeholder groups and the corporate purpose.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:51.125+00", "seconds": 2.994, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/42", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-42", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.45, "x": 0.08, "y": 0.205 }, "kind": "framework", "text": "Our ESG Agenda", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.125+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f98cb7f7-0714-4a24-939f-92143144fe21", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.1, "x": 0.85, "y": 0.04 }, "kind": "image", "text": "BAT A BETTER TOMORROW", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.125+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "06bbc0a7-d30f-41d6-80fb-02406eca1693", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.08, "y": 0.75 }, "kind": "quote", "text": "CREATING SHARED VALUE FOR OUR STAKEHOLDERS ISN'T JUST THE RIGHT THING TO DO, IT MAKES SOUND BUSINESS SENSE AND IS CENTRAL TO OUR STRATEGY TO DELIVER A BETTER TOMORROW", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.125+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e48d9c7e-092c-4b89-80a1-c1dcc4b7c83b", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.08, "y": 0.06 }, "kind": "title", "text": "Creating Value for all Stakeholders", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:51.125+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a7ec7637-2881-4c3c-a969-5ad5cad39dc1", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "82d7b5ce-1fe0-4791-87b7-dcf810fdfef8", "evidence": "The slide maps ESG inputs to stakeholder outcomes and corporate purpose.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 10:16:51.125+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 42, "frameworkName": "value-chain" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 43, "type": "evidence", "title": "Uses a central hexagon as a pivot point for the transformation.", "function": "frame_situation", "rawType": "before_after", "block": null, "metadata": { "slideType": "before_after", "slideTypeCanon": { "name": "Before / after", "slug": "before_after", "status": "active", "canonId": "019de52d-11fd-771e-bb45-e27f849bc560", "version": 1, "description": null }, "function": "frame_situation", "functionCanon": { "name": "Frame situation", "slug": "frame_situation", "status": "active", "canonId": "019de52d-17bc-718f-8752-05ef2b72d7b3", "version": 1, "description": null }, "density": "balanced", "densityScore": 26, "componentCount": 3, "textChars": 292, "nDataPoints": 0, "notes": "Uses a central hexagon as a pivot point for the transformation.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:50.625+00", "seconds": 2.459, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/43", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-43", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.03, "w": 0.5, "x": 0.25, "y": 0.94 }, "kind": "disclaimer", "text": "*Beyond refers to Wellbeing & Stimulation Beyond Nicotine. Target market for consumer acquisition is existing adult smokers/nicotine/beyond nicotine users.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5a5ee023-697a-4b9c-b6c8-e58024b27a79", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.88, "x": 0.06, "y": 0.22 }, "kind": "framework", "text": "From Cigarettes / Declining Volume Growing Value to Multi-category CPG / Growing Volume & Value", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "80502111-3e90-4031-b598-5b1452111ae0", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.55, "x": 0.08, "y": 0.06 }, "kind": "title", "text": "Delivering Our Purpose is Transforming BAT", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:50.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b1ff3d1a-f57c-4151-9adb-3caf0f83ff9c", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "54ad4912-da6d-4e64-af90-162bc0900682", "evidence": "framework/instance: From Cigarettes / Declining Volume Growing Value to Multi-category CPG / Growing Volume & Value", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:07:41.706526+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 43, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "2a5f41f8-a5a1-4289-9f89-8c0acef94c10", "evidence": "Visual layout contrasting 'From' and 'To' states with a central pivot.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 10:16:50.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 43, "frameworkName": "before-after-bridge" } ], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 43, "from": 5, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "8e218912-2f29-4013-b6bc-ef389d9749ca", "evidence": "The before-after loop is used throughout the deck to show progress and transformation", "position": 0, "objective": "To show the transformation BAT is undergoing to create a better tomorrow", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:52:56.082002+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 44, "type": "appendix", "function": "appendix", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "dense", "densityScore": 55, "componentCount": 4, "textChars": 1533, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 10:16:52.533+00", "seconds": 4.194, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de510-963a-76df-adc8-b6822b1f87c2/44", "deck": "/decks/019de510-963a-76df-adc8-b6822b1f87c2", "deckAnchor": "/decks/019de510-963a-76df-adc8-b6822b1f87c2#slide-44", "deckJson": "/decks/019de510-963a-76df-adc8-b6822b1f87c2.json" }, "components": [ { "bbox": { "h": 0.06, "w": 0.1, "x": 0.85, "y": 0.04 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.533+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4dfa2fce-394a-4e19-a4ce-2943a939faf5", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.14 }, "kind": "paragraph", "text": "A1: Environmental Targets\nTargets cover: climate change, water and waste, sustainable agriculture, human rights, other Social targets, and Governance targets. Full details are available from the ESG Report https://www.bat.com/group/sites/UK_9D9KCY.nsf/vwPagesWebLive/DOAWWEKR/$file/BAT_ESG_Report_2020.pdf.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.533+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0d2a2915-d3bc-410b-b413-d8c89ddff74e", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "A2: Non-Combustible consumers\nThe number of consumers of Non-Combustible products is defined as the estimated number of Legal Age (minimum 18 years, US: 21 years) consumers of the Group's Non-Combustible products. In markets where regular consumer tracking is in place, this estimate is obtained from adult consumer tracking studies conducted by third parties (including Kantar). In markets where regular consumer tracking is not in place, the number of consumers of Non-Combustible products is derived from volume sales of consumables and devices in such markets, using consumption patterns obtained from other similar markets with consumer tracking (utilising studies conducted by third parties including Kantar).\n\nThe number of Non-Combustible products consumers is used by management to assess the number of consumers regularly using the Group's New Category products as the increase in Non-Combustible products is a key pillar of the Group's ESG Ambition and is integral to the sustainability of our business.\n\nThe Group's management believes that this measure is useful to investors given the Group's ESG ambition and alignment to the sustainability of the business with respect to the Non-Combustibles portfolio.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.533+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9ce084d1-92e7-4120-9be3-79672467002b", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.2, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Appendix", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 10:16:52.533+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e5125e43-1ea8-471a-b12e-aba6c50efb54", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 44, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 7, "name": "Future Vision (Gain)", "beatId": "975f381c-e3a1-4d1f-9e46-a4ebd6364ef6", "matchId": "319a0497-0bf2-463c-bf10-995a53405b97", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 6, "label": "Current Reality (Pain)", "description": "Slides 1-6 set the stage for the current reality of tobacco harm and BAT's purpose" }, { "from": 7, "to": 44, "label": "Future Vision (Gain)", "description": "Slides 7-44 present BAT's strategy for a better tomorrow and a future vision of reduced harm from tobacco" } ], "loops": [ { "from": 5, "to": 43, "label": "Before After", "description": "To show the transformation BAT is undergoing to create a better tomorrow" }, { "from": 6, "to": 15, "label": "Cost Of Inaction", "description": "To highlight the risks of not addressing tobacco harm reduction" } ] }