Aston Martin Lagonda | Investor Day Presentation Deck | 35 slides

Aston Martin Lagonda · 2021-11
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SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Slide inventory

35
every slide · same image gating as the playbook
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Slide 1
Slide includes page numbers 19 and 18, suggesting it might be a transition or divider slide.front_matter
Open slide detailBeat · Humble Origins
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front_matter
Open slide detailBeat · Humble Origins
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The slide uses a split-screen layout with text on the left and a high-end automotive photograph on the right.establish_context
Open slide detailBeat · Early Struggles
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summarize
Open slide detailBeat · Early Struggles
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The chart uses a bridge-like structure to show sequential cost reductions.present_solution
Open slide detailBeat · Early Struggles
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The slide uses a background image of the Aston Martin Valkyrie and an F1 car to visually represent the brand and product innovation pillars.establish_context
Open slide detailBeat · Rising Success
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front_matter
Open slide detailBeat · Rising Success
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The slide uses a high-quality photo of a vintage Aston Martin as a background to reinforce the brand identity.summarize
Open slide detailBeat · Rising Success
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Data source: Frank Knight Wealth Report 2021. HNWI = high net worth individuals.analyze_data
Open slide detailBeat · Rising Success
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The slide uses a split-screen layout: left side focuses on customer demographics and strategy, right side focuses on competitive sentiment analysis.analyze_data
Open slide detailBeat · Rising Success
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The chart shows a comparison between H1 and Q3 performance, with the Q3 bar being roughly 3x the height of the H1 bar.analyze_data
Open slide detailBeat · Rising Success
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The chart shows a U-shaped recovery in dealer margins.analyze_data
Open slide detailBeat · Rising Success
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The chart uses a dual-axis style visualization (bar for volumes, line for VM spend) to highlight the reduction in marketing support.analyze_data
Open slide detailBeat · Rising Success
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illustrate_case
Open slide detailBeat · Rising Success
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Slide shows a grid of 6 images representing different brand marketing pillars.establish_context
Open slide detailBeat · The Breakthrough
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transition
Open slide detailBeat · The Breakthrough
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The slide uses a dark, moody background image of multiple Aston Martin vehicles to reinforce the 'ultra-luxury' theme.summarize
Open slide detailBeat · The Breakthrough
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The slide uses a horizontal timeline with images and text callouts to represent product milestones.plan_implementation
Open slide detailBeat · The Breakthrough
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The chart uses vertical arrows to represent the range of sales volumes for different competitors and Aston Martin, highlighting a shift toward higher-end segmencompare_peers
Open slide detailBeat · The Breakthrough
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Note: not to scale; post Q3 2021 consensus numbers consisting of 8 estimatesanalyze_data
Open slide detailBeat · The Breakthrough
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transition
Open slide detailBeat · The Breakthrough
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The slide uses a background image of an Aston Martin production line to emphasize the 'engineering-led' transformation.summarize
Open slide detailBeat · The Breakthrough
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transition
Open slide detailBeat · The Breakthrough
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summarize
Open slide detailBeat · The Breakthrough
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The slide uses a high-impact, thematic background image (likely from a James Bond film) to associate the brand with the car.introduce_nominees
Open slide detailBeat · The Breakthrough
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summarize
Open slide detailBeat · The Breakthrough
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The slide uses a mix of stacked bar charts for volumes and simple bar charts for financial metrics.analyze_data
Open slide detailBeat · The Breakthrough
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The chart shows the bridge from 148 to 500. The margin increases from 13% to 25%.present_solution
Open slide detailBeat · Ultimate Achievement
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introduce_nominees
Open slide detailBeat · Ultimate Achievement
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The slide uses a grid layout to present six distinct workstreams, each with a header image and bulleted progress points.summarize
Open slide detailBeat · Ultimate Achievement
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The slide uses a map to visualize current supplier concentration and a circular process diagram to explain the risk management approach.present_solution
Open slide detailBeat · Ultimate Achievement
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The visual element on the left is a stylized list/process graphic.present_solution
Open slide detailBeat · Ultimate Achievement
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transition
Open slide detailBeat · Ultimate Achievement
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summarize
Open slide detailBeat · Ultimate Achievement
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summarize
Open slide detailBeat · Ultimate Achievement