Asos · conference-presentation
Asos | Investor Day Presentation Deck | 183 slides
120 pages · 4 arc beats · 2 loops
Asos | Investor Day Presentation Deck | 183 slides
Asos · 2021-11 arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 16 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits — 0/2 slides
100% 2/2 slides 50% 1/2 slides 100% 2/2 slides · 4 hits — 0/2 slides
Solution 10 slides 100% 10/10 slides 100% 10/10 slides · 43 hits — 0/10 slides
40% 4/10 slides 40% 4/10 slides 100% 10/10 slides · 12 hits — 0/10 slides
Market Size 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits — 0/2 slides
100% 2/2 slides 50% 1/2 slides 100% 2/2 slides · 4 hits — 0/2 slides
Team 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits — 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides · 4 hits — 0/2 slides
Slide inventory
120 every slide · same image gating as the playbook
04
The chart uses a bar chart overlaid on a timeline to illustrate growth phases.present_framework
05
The slide uses a minimalist design with a central, high-impact statement.establish_context
07
The slide uses a vertical sidebar for context and a large, centered headline.establish_context
08
The slide uses a vertical sidebar for branding and a clear comparison chart.summarize
09
The slide uses a vertical bar chart to compare spending and highlights two key percentage metrics (+50% and +30%) to emphasize the target customer's value.summarize
10
Uses a split-screen approach to contrast customer traits with platform needs.present_framework
11
The slide uses a line chart for 2015-2019 trends and a bar chart for 2020 data.summarize
12
The slide uses a 2-column split to categorize four core strategic pillars.present_framework
13
The slide uses a vertical sidebar for context and four distinct columns for the strategic pillars.summarize
14
The slide uses a flywheel diagram to illustrate the virtuous cycle of their business model.present_solution
Open slide detailBeat · Solution
15
The chart illustrates cohort analysis where each bar represents a fiscal year and segments represent the acquisition year of the customer base.analyze_data
Open slide detailBeat · Solution
16
The slide uses a funnel diagram to illustrate increasing customer value through deeper engagement.analyze_data
Open slide detailBeat · Solution
17
The slide uses a vertical bar chart to compare financial metrics across three entities.compare_peers
Open slide detailBeat · Solution
19
The slide highlights the executive team structure under the COO.introduce_nominees
Open slide detailBeat · Solution
20
The slide uses a vertical green sidebar for branding and includes a footnote for data sources.analyze_data
Open slide detailBeat · Solution
21
The slide uses a map to represent 'Truly Global Retail' (TGR) and a structured diagram to show the technology foundations.summarize
Open slide detailBeat · Solution
22
The map uses color-coded labels to distinguish between fulfillment centers, returns centers, and combined facilities.quantify_opportunity
Open slide detailBeat · Solution
23
The slide uses a split layout with growth charts on the left and key performance metrics on the right, accompanied by brand imagery.summarize
Open slide detailBeat · Solution
24
The slide uses a split-screen layout with text on the left and photography on the right. The number '4' indicates this is the fourth key point in the presentatisize_opportunity
Open slide detailBeat · Problem
25
The chart uses a dotted trend line to suggest growth trajectory. The sidebar text emphasizes the 'Huge opportunity' with a £430bn TAM.size_opportunity
Open slide detailBeat · Problem
27
The slide uses a numbered list format to present three strategic levers under a core mission statement.summarize
28
The slide uses a numbered list structure to categorize strategic levers.plan_implementation
29
The slide acts as a meta-summary, displaying thumbnails of slides 31, 32, and 33.plan_implementation
32
The slide uses a 2x3 grid layout to categorize strategic points.summarize
Open slide detailLoop · Cost Of Inaction
33
The slide highlights 'Our Platform and Capabilities Enabling our Success' as the current focus.front_matter
35
The slide uses a layered architectural diagram to represent the technology stack.present_framework
36
The slide uses a three-column layout to categorize operational models.present_framework
37
The slide uses a three-column layout with imagery and descriptive text for each fulfilment model.present_solution
38
Uses a 'From-To' framework to illustrate operational transformation.present_solution
40
The slide uses a timeline-like structure to represent geographic rollout progress.plan_implementation
41
Uses a before-after framing to highlight UX improvements in the ASOS customer journey.present_solution
43
The slide uses a three-column layout to define 'ASOS Fulfils', 'Partner Fulfils', and 'ASOS Services'.present_framework
44
Uses a 'Why' (list) and 'What' (before/after timeline) structure.present_solution
45
The slide highlights a specific operational pilot program involving brand partners.illustrate_case
46
The slide uses a numbered process flow to illustrate the integration of marketplace capabilities.present_solution
47
The slide uses a timeline-like structure to show sequential and ongoing strategic initiatives.plan_implementation
48
The slide uses a three-column layout to categorize service types.present_framework
53
Uses a 'From... To...' structure to illustrate operational transformation.present_solution
57
The slide uses a color-coded block layout to distinguish between historical milestones and current strategic priorities.plan_implementation
58
Includes a Venn diagram showing the intersection of Customer, Technology, and Business, with Product Management as the central driver.present_solution
61
The slide uses a split-screen layout with a brand-aligned lifestyle photo on the right.establish_context
62
The central diagram is a Venn-style representation of the Lean & Agile approach.present_framework
64
The slide uses a color-coded legend style list to present key operational opportunities.prioritize
67
The slide uses a mix of bar charts to highlight the performance of the 'Premier' loyalty program.analyze_data
69
The slide uses a flywheel concept to describe the Premier subscriber base expansion.present_solution
71
The slide uses a timeline-based bar chart to illustrate strategic investment phases.plan_implementation
72
The slide uses two bar charts to illustrate the growth in testing and performance marketing metrics.analyze_data
73
The slide uses a stacked bar chart style to represent the evolution of marketing investment over time.plan_implementation
77
The slide uses a split-screen layout with a white left side and a purple/light-purple right side.transition
78
The slide uses a funnel diagram to represent the accumulation of consumer segments, mapped against a three-pillar strategic framework.present_framework
80
The slide uses a before-after visual structure to map lifestyle contexts to fashion categories.illustrate_case
81
The slide uses color-coded frames to categorize different fashion aesthetics.other
82
The slide uses a legend-style list to define brand attributes (Early 20 something, Casual, Gender fluid, Animal free).establish_context
83
The slide uses a color-coded legend (green circle, purple triangle, red square) to define brand pillars.establish_context
84
This slide uses a persona-based framework to define the 'Girl next door' customer segment for the Miss Selfridge brand.audience-persona
85
The slide uses a visual collage of models to reinforce the 'Editorial' and 'Fashion authority' messaging.summarize
86
The slide uses a color-coded legend to map brand attributes to specific customer segments or occasions.establish_context
87
The slide uses a grid-based framework to visualize brand positioning across customer personas and usage occasions.present_framework
88
The chart uses a custom gradient axis for price (Entry to Exit) and age (Early to Late).compare_peers
89
The chart uses a custom 2D mapping of Price (Y) vs Customer Lifecycle (X) with bubble size representing FY21 net sales revenue.present_framework
90
The funnel shows the additive nature of the brand strategy (Own brands + Partner brands + Premier + Categories).analyze_data
92
The slide uses a 'create vs curate' dichotomy, focusing on the 'curate' aspect.present_framework
93
The slide uses a visual comparison of two outfits, each composed of a mix of branded and private-label items with associated price points.present_solution
94
The slide uses a collage format to convey brand identity and inclusivity.establish_context
95
The slide uses a side-by-side image grid to contrast the two brands.illustrate_case
97
The layout uses a 2x2-style grid structure to categorize strategic focus areas.present_solution
98
The slide uses a hub-and-spoke diagram to connect a central 'create' theme to three specific strategic initiatives.present_solution
99
The slide uses a contrast-based layout to separate 'Fashion is our business' (current state/pillars) from 'Our challenge is to remain always relevant' (future/sframe_situation
101
Uses a before-after framework to illustrate operational transformation.present_solution
102
Uses a matrix-like layout to segment brands by 'Usage' (Going out, End usage, Casual) and 'Target Niche' (For the gram, Girl/guy next, Scenester, Polished, Editframe_problem
105
The slide uses a split-panel design to contrast two strategic pillars: scaling/investing in existing brands vs. active portfolio management (retiring/launching)propose_solution
107
The slide uses a three-part framework to categorize strategic focus areas.present_solution
109
The slide uses a collage of lifestyle photography to establish the brand's focus on beauty as part of the total fashion look.establish_context
110
The chart uses a trend line overlaying the bars to emphasize growth, with brand logos stacked above each bar representing the portfolio expansion.analyze_data
Open slide detailLoop · Maturity Curve
111
The slide uses a four-column structure to categorize strategic initiatives.present_solution
Open slide detailLoop · Maturity Curve
112
The slide uses a large brand logo overlay on a grid of lifestyle photography.establish_context
Open slide detailLoop · Maturity Curve
113
The slide uses a visual juxtaposition of a brand logo (Adidas) and a retailer logo (ASOS) with product imagery to imply a unique collaborative or distribution aestablish_context
114
The slide uses brand imagery to imply a unique market position through exclusive collaborations.establish_context
115
The slide uses a split layout with a growth chart on the left and a lifestyle image on the right.analyze_data
117
The slide uses a visual layout to categorize strategic focus areas with supporting imagery.present_solution
118
The slide serves as a visual mood board or brand identity statement.establish_context
119
The slide uses screenshots of mobile app interfaces to demonstrate AR features.present_solution
120
The slide uses a Create-Curate-Convert framework across three time-bound strategic pillars.plan_implementation