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        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "extraction": {
          "at": "2026-07-16 23:47:30.698546+00",
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        },
        "pageNumber": 24,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Market Segmentation Pyramid",
          "slug": "market-segmentation-pyramid",
          "status": "active",
          "bestFor": null,
          "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
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        },
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        "layer": "slide",
        "agents": null,
        "matchId": "f87178f0-6c85-4b7e-863e-da4f4c5cc2f0",
        "evidence": "The slide mentions specific markets (UK, EU, US, Focus ROW Markets)",
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        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 23:47:30.779578+00",
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      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        },
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        "matchId": "69e9c2d3-70cd-42e6-80b6-e37625921a9e",
        "evidence": "The slide presents a list of levers for future growth and margin improvement",
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        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
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        "pageNumber": 27,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "4e168e84-5dcd-4f7d-be9f-72cfc8ee3b31",
        "evidence": "The components mention 'customer' and 'fulfilment centre', indicating a focus on defining the audience and their experience.",
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        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:36.623+00",
          "model": "or:meta-llama/llama-4-scout",
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        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Before-After-Bridge",
          "slug": "before-after-bridge",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8604-7188-883f-42370288ad05",
          "version": 1,
          "bodyDocId": null,
          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "42dd915d-183a-45a3-8eed-905b63e0716f",
        "evidence": "The slide has a clear 'From' and 'To' structure, describing a change in fulfilment centre servicing.",
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        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
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          "model": "or:meta-llama/llama-4-scout",
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        "pageNumber": 38,
        "whyItWorks": null,
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        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "cbd273d3-2058-473d-89de-369fd2a8a555",
        "evidence": "The slide presents data and tells a story about the pilot launch, its results, and customer response.",
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        "priority": "Core",
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        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:36.826942+00",
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          "seconds": null,
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        },
        "pageNumber": 39,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Before/after framing",
          "slug": "before-after-framing",
          "status": "active",
          "bestFor": "For turnaround / reform proposals",
          "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67",
          "version": 1,
          "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488",
          "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.",
          "familyLabel": null,
          "categoryName": null,
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        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "8e6d0b9a-8b99-4f70-9935-1628f0256192",
        "evidence": "The slide presents a 'before' and 'after' comparison of the customer experience.",
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        "priority": null,
        "whenToUse": "For turnaround / reform proposals",
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 23:47:36.94836+00",
          "model": "or:meta-llama/llama-4-scout",
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        },
        "pageNumber": 41,
        "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n  becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n  it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n  have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n  (emotional delta between two futures).",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Before-After-Bridge",
          "slug": "before-after-bridge",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8604-7188-883f-42370288ad05",
          "version": 1,
          "bodyDocId": null,
          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "679f5356-f936-4399-ba14-52b288229001",
        "evidence": "The slide presents a clear 'From' and 'To' structure, describing a change in customer access to product.",
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        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
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          "model": "or:meta-llama/llama-4-scout",
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          "seconds": null,
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        },
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        "whyItWorks": null,
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        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
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        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "215274d4-54e1-4840-998b-86cb75ac6580",
        "evidence": "list/bullet: Enables an even greater range of local product without the working capital investment",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:36.510975+00",
          "model": "or:meta-llama/llama-4-scout",
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          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 50,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
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      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        },
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        "layer": "slide",
        "agents": null,
        "matchId": "23070728-a4fe-4d36-abd9-b0b97fa7392b",
        "evidence": "list/bullet: Over 26 million active customers on the platform in the last 12 months *",
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        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
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          "seconds": null,
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        },
        "pageNumber": 51,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
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        "layer": "slide",
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        "matchId": "da2d275e-24f1-4ebc-b8d8-94ebaee9d4e8",
        "evidence": "list/bullet: Tests the demand for our products and brands in new territories before we invest and access more customers through alternative platforms",
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        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
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        "whyItWorks": null,
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        "cardinality": "common",
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      },
      {
        "tool": {
          "name": "Before-After-Bridge",
          "slug": "before-after-bridge",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8604-7188-883f-42370288ad05",
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          "bodyDocId": null,
          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "bc0c8cb2-dabc-49d6-9fbd-be5090ba1191",
        "evidence": "From...To comparison of fulfillment architecture",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 23:47:36.720113+00",
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        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
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        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "949d699f-75e4-40c9-af75-f3107a2def06",
        "evidence": "list/numbered: 01 Data Science",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:36.826248+00",
          "model": "or:meta-llama/llama-4-scout",
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          "seconds": null,
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        },
        "pageNumber": 55,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
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      },
      {
        "tool": {
          "name": "List presentation",
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          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        },
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        "layer": "slide",
        "agents": null,
        "matchId": "855f403f-8b12-4bef-873f-2a92c54c0c0c",
        "evidence": "list/bullet: Product recommendations, Personalised ranking, Personalised search results, Visual search, Size & Fit predictions, Virtual assistant",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:36.896405+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 56,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
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          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "65d4c168-cac8-43ac-9e40-2dbf1748edc4",
        "evidence": "list/bullet: Results: Increases in conversion between 0.8% and 2.7%, 53% increase in personalisation",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:36.966341+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 57,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Venn diagram",
          "slug": "venn-diagram",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1f53-7290-96c8-79388c95fc17",
          "version": 1,
          "bodyDocId": null,
          "description": null,
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        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "29d288ce-47db-45be-9ddf-989bcc376bb0",
        "evidence": "diagram/venn: Customer, Technology, Business, Product management",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 23:47:37.035115+00",
          "model": "or:meta-llama/llama-4-scout",
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          "seconds": null,
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        },
        "pageNumber": 58,
        "whyItWorks": null,
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        "cardinality": null,
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      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
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        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "dbc4176a-773d-482d-b47f-6812a243ee98",
        "evidence": "list/bullet: People: Data science and engineering, Product management and front-end engineering, Overall technology team investment including the NI Tech Hub",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:37.103892+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 59,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "5a8a1f70-306e-4636-8056-a269e6174fff",
        "evidence": "title/action-title: A disciplined focus on creating an effective, efficient and sustainable model",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:40.192021+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 61,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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