Facebook's first-ever ad sales pitch deck

Facebook

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 19 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Attention 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

Interest 3 slides 100% 3/3 slides 100% 3/3 slides · 20 hits

— 0/3 slides

100% 3/3 slides

— 0/3 slides

100% 3/3 slides · 4 hits 33.3% 1/3 slides Desire 3 slides 100% 3/3 slides 100% 3/3 slides · 20 hits

— 0/3 slides

66.7% 2/3 slides 33.3% 1/3 slides 100% 3/3 slides · 4 hits 100% 3/3 slides Action 12 slides 100% 12/12 slides 100% 12/12 slides · 53 hits

— 0/12 slides

58.3% 7/12 slides · 9 hits

— 0/12 slides

100% 12/12 slides 25% 3/12 slides

Slide inventory

every slide · same image gating as the playbook

The mosaic image is a famous early Facebook branding element. Y2M (Youth Media + Marketing Networks) is the parent entity.front_matter

Open slide detailBeat · Attention

This is an early pitch deck slide for Facebook (then 'thefacebook.com') featuring Y2M branding.present_solution

Open slide detailBeat · Interest

Historical pitch deck slide for TheFacebook, showcasing early UI and search functionality.present_solution

Open slide detailBeat · Interest

Includes a screenshot of the early Facebook profile interface.size_opportunity

Open slide detailBeat · InterestLoop · Logic Chain

Early pitch deck for TheFacebook, highlighting the platform's unique ability to target college students based on specific profile data.present_solution

Open slide detailBeat · DesireLoop · Logic Chain

This is a historical slide from the early days of TheFacebook/Y2M showing their initial university network expansion.show_traction

Open slide detailBeat · DesireLoop · Logic Chain

This is a classic 'social proof' slide used in early pitch decks to demonstrate market validation.show_traction

Open slide detail

Includes a screenshot of an early Facebook interface showing an Allstate ad placement.state_next_steps

Open slide detailBeat · Action

Screenshots of an early Facebook profile page showing a vertical banner ad placement.present_solution

Open slide detailBeat · Action

Includes screenshots of the early Facebook interface and group pages.present_solution

Open slide detailBeat · Action

Historical artifact showing early Facebook ad placement.present_solution

Open slide detailBeat · Action

This is a historical screenshot of the original 'thefacebook' interface from 2004.present_solution

Open slide detailBeat · Action

This is a historical artifact showing early Facebook UI and advertising placement.present_solution

Open slide detailBeat · Action

This is a primary source document from 2004 showing early monetization of TheFacebook.other

Open slide detailBeat · ActionLoop · Cost Of Inaction

Historical document showing early traction metrics by institution.analyze_data

Open slide detailBeat · ActionLoop · Cost Of Inaction

This is a screenshot of an Excel spreadsheet showing user counts per university.show_traction

Open slide detailBeat · ActionLoop · Cost Of Inaction

The table shows 10 current participants and 27 future participants.analyze_data

Open slide detailBeat · Action

The slide is a screenshot of an Excel spreadsheet interface.analyze_data

Open slide detailBeat · Action

This is a historical pitch deck slide for Thefacebook.com, likely from 2004-2005.show_traction

Open slide detailBeat · Action