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            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Action",
          "beatId": "d8590600-806a-4fa6-b294-0508b7f26364",
          "matchId": "00c29af7-6d8b-4df2-923b-06f2f7d5bdf4",
          "beatType": {
            "name": "Action",
            "slug": "aida-action",
            "status": "active",
            "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
            "version": 1,
            "description": null
          },
          "evidence": "The closing ask and appendix slides encourage action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.7
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 1,
      "label": "Attention",
      "description": "The cover slide grabs attention with a clear title"
    },
    {
      "from": 2,
      "to": 4,
      "label": "Interest",
      "description": "The product demo slides generate interest in the platform"
    },
    {
      "from": 4,
      "to": 6,
      "label": "Desire",
      "description": "The market sizing and traction slides create desire for the platform"
    },
    {
      "from": 8,
      "to": 19,
      "label": "Action",
      "description": "The closing ask and appendix slides encourage action"
    }
  ],
  "loops": [
    {
      "from": 4,
      "to": 6,
      "label": "Logic Chain",
      "description": "How can we reach college students with expendable incomes?"
    },
    {
      "from": 14,
      "to": 16,
      "label": "Cost Of Inaction",
      "description": "What are the consequences of not using Facebook's online marketing services?"
    }
  ]
}