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Twitter · pitchdeck

Twitter's advertising pitch deck

9 pages · 4 arc beats · 2 loops

Pitchdeck Download JSON
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Twitter's advertising pitch deck

Twitter
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 9 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 2 slides 100% 2/2 slides 100% 2/2 slides · 13 hits
— 0/2 slides
50% 1/2 slides 50% 1/2 slides 100% 2/2 slides 50% 1/2 slides Interest 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits
— 0/2 slides
50% 1/2 slides 50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Desire 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Action 3 slides 100% 3/3 slides 100% 3/3 slides · 11 hits
— 0/3 slides
66.7% 2/3 slides 33.3% 1/3 slides 100% 3/3 slides 100% 3/3 slides · 4 hits

Slide inventory

9
every slide · same image gating as the playbook
01
Slide 1
Includes a line chart comparing mobile traffic percentage between Twitter and Facebook from 2008 to 2011.show_traction
Open slide detailBeat · Attention
02
The slide uses a famous 2011 tweet by Stefanie Gordon to metaphorically represent being in the 'front row' of an event.illustrate_case
Open slide detailBeat · AttentionLoop · Golden Circle
03
The slide uses a screenshot of an MSNBC article and social media share counts to illustrate virality.show_traction
Open slide detailBeat · InterestLoop · Golden Circle
04
The slide uses a powerful photo of a protestor with graffiti mentioning 'Twitter' to illustrate the impact of social media on political movements.illustrate_case
Open slide detailBeat · InterestLoop · Golden Circle
05
Uses a social media-style quote format to contrast perspectives on business growth.inspire_vision
Open slide detailBeat · DesireLoop · Golden Circle
06
The slide uses a hub-and-spoke visual to show Twitter as the central node connecting to other platforms like YouTube, Facebook, Instagram, etc.establish_context
Open slide detailBeat · DesireLoop · Golden Circle
07
The slide features a 'BETA' stamp, indicating this was a pre-launch or testing phase presentation.present_solution
Open slide detailBeat · ActionLoop · Golden Circle
08
This slide outlines a partnership framework for Twitter Ads clients.present_framework
Open slide detailBeat · ActionLoop · Golden Circle
09
Source: BI Intelligencesize_opportunity
Open slide detailBeat · ActionLoop · Golden Circle