{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-60d0-74ee-9624-6c7565ac0a4c", "slug": "bi-2ad7db059da10ad1", "title": "Twitter's advertising pitch deck", "subtitle": "Twitter", "author": "Twitter", "pageCount": 9, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.499, "document": { "id": "019dd923-60d0-74ee-9624-6c7565ac0a4c", "slug": "bi-2ad7db059da10ad1", "title": "Twitter's advertising pitch deck", "rawTitle": "Twitter's advertising pitch deck", "authorId": "Pitchdecks", "authorName": "Twitter", "authorDisplay": "Twitter", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Twitters-bi-2ad7d.pdf", "sourceUrl": "https://www.businessinsider.com/twitters-advertising-pitch-deck-2012-7", "sourceDate": "2012-07-11 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 10:52:32.202+00", "status": "ready", "pageCount": 9, "orientation": "landscape", "aspectRatio": 1.499, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/bi-2ad7db059da10ad1", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 9, "pagesIndexed": 9, "pagesWithImages": 9, "pagesWithMetadata": 9, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 40, "chartCount": 2, "metricSlides": 0, "toolMatches": 4, "documentToolMatches": 0, "frameworkMatches": 4, "arcMatches": 1, "beatMatches": 4, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "evidence": "The deck follows a Attention-Interest-Desire-Action structure", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:52:10.357644+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Attention", "beatId": "7efa60f5-9d83-4f73-ab64-e4879b233088", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Attention", "slug": "aida-attention", "status": "active", "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d", "version": 1, "description": null }, "evidence": "The deck starts with a traction slide and an analogy", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 4, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Interest", "beatId": "001ddbfd-ec65-4981-879f-d76f14214614", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Interest", "slug": "aida-interest", "status": "active", "canonId": "019dd9b8-115b-7640-827f-fd115885a984", "version": 1, "description": null }, "evidence": "The deck presents interesting content and a testimonial", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 6, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 5, "name": "Desire", "beatId": "3e9ebbf5-4911-410e-bae2-5befff17eb2b", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Desire", "slug": "aida-desire", "status": "active", "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d", "version": 1, "description": null }, "evidence": "The deck presents a quote and a strategy", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 9, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 7, "name": "Action", "beatId": "47c686af-de26-4987-add0-ea9bda0abd78", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Action", "slug": "aida-action", "status": "active", "canonId": "019dd9b8-1285-74f0-8552-c04c08014586", "version": 1, "description": null }, "evidence": "The deck presents a product demo and market sizing", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null, "categoryName": "Vision", "categorySlug": "vision" }, "matchId": "f5def844-0575-4f9f-bc8a-1b05cb6d8fb2", "evidence": "The deck uses a golden circle approach to explain Twitter's advertising capabilities", "position": 0, "objective": "Why Twitter's advertising platform is effective", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:52:10.53716+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 9, "from": 9, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "9c260327-d7f3-4a27-94f3-f8e3450bbb3d", "evidence": "The deck presents a market sizing slide", "position": 1, "objective": "The cost of not using Twitter's advertising platform", "confidence": 0.5, "extraction": { "at": "2026-07-16 21:52:10.572205+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "df76727c-0c7d-425d-8701-a5ed38c69d50", "evidence": "Line chart comparing Twitter and Facebook mobile traffic", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:45:33.43904+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Social Validation", "slug": "social-validation", "status": "active", "bestFor": null, "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd", "version": 1, "bodyDocId": null, "description": "Showing others have done something, especially similar others", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "004254ae-2cf3-44e9-a6bb-8380226d84c9", "evidence": "social media engagement metrics", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:45:33.553218+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6b2a00c4-ec4d-4632-a30b-6a6d42c53fae", "evidence": "table/data: Pillar, Description, Deliverable(s)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:45:34.179234+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "9c822b8b-afe9-4f14-9306-a91348a4df5a", "evidence": "chart/area-stacked: Stacked area chart showing Mobile Ad Revenue (millions) from 2009 to 2017", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:45:34.254838+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "ee126187-ae96-4423-b3c6-061866fe7ccc", "evidence": "Uses a real-world event to illustrate a metaphorical 'front row' position.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:49:18.33+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "argument-from-analogy" }, { "matchId": "20e8a74e-0256-4988-b1fd-4557e8424fa1", "evidence": "Uses a specific real-world example to prove a claim about content virality.", "framework": null, "confidence": 0.7, "extraction": { "at": "2026-05-02 15:49:18.032+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "evidence-matrix" }, { "matchId": "6a97a96d-5fc9-4eaf-828a-f71e6eb1f59b", "evidence": "Central Twitter logo connected to peripheral platform logos in a circular arrangement.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:49:20.719+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "frameworkName": "hub-spoke" }, { "matchId": "2ea46b40-0b25-4b1f-b3c6-0ee6709d4728", "evidence": "Structured pillars for client engagement", "framework": null, "confidence": 0.7, "extraction": { "at": "2026-05-02 15:49:18.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "frameworkName": "partnership-framework" } ], "patterns": [] }, "storymakers": null, "score": null, "review": null, "activistThesis": null, "pitchdeck": { "metadata": { "author": "Alyson Shontell", "fireId": "bi-2ad7db059da10ad1", "sector": null, "deckKind": "ad_sales", "roundRaw": null, "amountRaw": null, "amountUsd": null, "scrapedAt": "2026-04-27 10:52:32.202+00", "sectorRaw": null, "sourceUrl": "https://www.businessinsider.com/twitters-advertising-pitch-deck-2012-7", "deckKindAt": "2026-04-28 07:19:06+00", "highlights": "Twitter's advertising pitch deck reveals strategies for attracting advertisers and maximizing revenue.", "slideCount": 9, "companyName": "Twitters", "description": "Twitter's advertising pitch deck reveals strategies for attracting advertisers and maximizing revenue.", "displayName": "Twitters", "publishDate": "2012-07-11", "roundSeries": null, "articleTitle": "Twitter's advertising pitch deck", "leadInvestors": null, "deckKindSignal": "advertising pitch deck", "metaExtractedAt": "2026-04-28 07:16:02+00" }, "profile": { "scores": { "yc": 0.1848, "a16z": 0.1048, "docsend": 0.1738, "hoffman": 0.1103, "mcclure": 0.1167, "sequoia": 0.2133, "kawasaki": 0, "nextview": 0.15, "slidebean": 0.0646, "founder_institute": 0.1604 }, "nSlides": 9, "sequence": [ "traction", "traction", "case_study", "why_now", "quote_slide", "other", "product_demo", "other", "market_sizing" ], "breakdown": { "yc": { "order": 0.1111, "signal": 0.08, "jaccard": 0.1429 }, "a16z": { "order": 0.1111, "signal": 0, "jaccard": 0.1429 }, "docsend": { "order": 0.2222, "signal": 0, "jaccard": 0.2143 }, "hoffman": { "order": 0.1111, "signal": 0, "jaccard": 0.1538 }, "mcclure": { "order": 0.1111, "signal": 0.05, "jaccard": 0.0667 }, "sequoia": { "order": 0.2222, "signal": 0.08, "jaccard": 0.1333 }, "kawasaki": { "order": 0, "signal": 0, "jaccard": 0 }, "nextview": { "order": 0.2222, "signal": 0, "jaccard": 0.1667 }, "slidebean": { "order": 0.1111, "signal": 0, "jaccard": 0.0625 }, "founder_institute": { "order": 0.2222, "signal": 0, "jaccard": 0.1875 } }, "matchedAt": "2026-04-27 21:51:54+00", "noveltyScore": 0.9367, "primaryScore": 0.2133, "noveltySignals": [ "rare slide types: why_now", "non-canonical types: case_study, quote_slide" ], "primaryProfile": "sequoia", "secondaryScore": 0.1848, "secondaryProfile": "yc" } }, "slides": [ { "page": 1, "type": "evidence", "title": "Includes a line chart comparing mobile traffic percentage between Twitter and Facebook from 2008 to 2011.", "function": "show_traction", "imagePath": "https://imgproxy.kitesheet.com/rfCTEZRK-rLazAE6ag5ts-PgxY4HST_ya00g5CQBXpw/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0yYWQ3ZGIwNTlkYTEwYWQxL3AwMDEuanBn", "rawType": "traction", "block": null, "metadata": { "slideType": "traction", "slideTypeCanon": { "name": "Traction", "slug": "traction", "status": "active", "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "dense", "densityScore": 68, "componentCount": 9, "textChars": 277, "nDataPoints": 4, "notes": "Includes a line chart comparing mobile traffic percentage between Twitter and Facebook from 2008 to 2011.", "elementsJson": [ "action_title", "big_number", "line_chart", "screenshot", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:49:27.011+00", "seconds": 11.42, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d0-74ee-9624-6c7565ac0a4c/1", "deck": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c", "deckAnchor": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c#slide-1", "deckJson": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c.json" }, "components": [ { "bbox": { "h": 0.4, "w": 0.5, "x": 0.35, "y": 0.45 }, "kind": "chart", "text": "Line chart comparing Twitter and Facebook mobile traffic", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:27.011+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f3d5c04f-2a51-4750-b921-753a5ba031f6", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.15, "x": 0.15, "y": 0.45 }, "kind": "image", "text": "Mobile phone mockup", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:27.011+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9ed13c4f-9175-4705-8e81-2be2f11dbb94", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.2, "x": 0.6, "y": 0.15 }, "kind": "metric", "text": "40%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:27.011+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5c53d613-2580-4635-b2ff-9eba4a6fb47e", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.2, "x": 0.2, "y": 0.15 }, "kind": "metric", "text": "55%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:27.011+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8b02f70b-54d0-4dfe-9376-1deed2ebbc97", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Mobile traffic growth: 55%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:55:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b119-70d4-8fde-345f0073d238", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.6, "y": 0.3 }, "kind": "paragraph", "text": "Mobile quarter over quarter growth", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:27.011+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0450ce2c-0659-4a36-9d4d-5fe65424736a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.2, "y": 0.3 }, "kind": "paragraph", "text": "Access Twitter on a mobile device", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:27.011+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a5731827-750e-42f3-9508-e92a9f9cea38", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.8, "x": 0.1, "y": 0.85 }, "kind": "source-note", "text": "Source: Pandora S1, Twitter, Facebook. Twitter internal data, Q1 2012.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:27.011+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "650d4856-21d4-4f2f-bb94-dc133f92dc2e", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.8, "x": 0.1, "y": 0.05 }, "kind": "title", "text": "Mobile growth powers our platform", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:27.011+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2eafa3ce-ab76-47cc-bf73-14eb7decb67c", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "df76727c-0c7d-425d-8701-a5ed38c69d50", "evidence": "Line chart comparing Twitter and Facebook mobile traffic", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:45:33.43904+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 2, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 1, "name": "Attention", "beatId": "7efa60f5-9d83-4f73-ab64-e4879b233088", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Attention", "slug": "aida-attention", "status": "active", "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d", "version": 1, "description": null }, "evidence": "The deck starts with a traction slide and an analogy", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/Bq9bzXw5CrXmtv51Hbi7NYet7OWARkC3_CllUJP4ODw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0yYWQ3ZGIwNTlkYTEwYWQxL3AwMDEuanBn", "imagePathAlt": "https://imgproxy.kitesheet.com/u8YsOBcarSi4Q-gXm340fXLgXl-1Ac8eNoAFC-LgZYY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0yYWQ3ZGIwNTlkYTEwYWQxL3AwMDEucG5n", "thumbSrcAlt": "https://imgproxy.kitesheet.com/PYLoRjPyfC8p56V2gWlQ1w6FaHlU60FtaPucA9h2-eo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0yYWQ3ZGIwNTlkYTEwYWQxL3AwMDEucG5n" }, { "page": 2, "type": "evidence", "title": "The slide uses a famous 2011 tweet by Stefanie Gordon to metaphorically represent being in the 'front row' of an event.", "function": "illustrate_case", "rawType": "analogy", "block": null, "metadata": { "slideType": "analogy", "slideTypeCanon": { "name": "Analogy", "slug": "analogy", "status": "active", "canonId": "019de52d-106d-73f9-b0a3-915949efd0b0", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "sparse", "densityScore": 24, "componentCount": 4, "textChars": 146, "nDataPoints": 0, "notes": "The slide uses a famous 2011 tweet by Stefanie Gordon to metaphorically represent being in the 'front row' of an event.", "elementsJson": [ "headline_text", "screenshot", "photo" ], "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:49:18.33+00", "seconds": 2.684, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d0-74ee-9624-6c7565ac0a4c/2", "deck": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c", "deckAnchor": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c#slide-2", "deckJson": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c.json" }, "components": [ { "bbox": { "h": 0.8, "w": 0.3, "x": 0.504, "y": 0.09 }, "kind": "image", "text": "Photo of space shuttle launch from airplane", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:18.33+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a28170a5-07df-4ff0-adce-35c61361ef6d", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.1, "y": 0.418 }, "kind": "image", "text": "Tweet from Stefanie Gordon", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:18.33+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be76fdba-6b7d-4d3c-97be-61200ff3603d", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "Here's another Photo of the shuttle from my plane. - Stefanie Gordon", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:55:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b119-70d4-8fde-f45f5ccff62b", "parentComponentId": null }, { "bbox": { "h": 0.065, "w": 0.212, "x": 0.108, "y": 0.085 }, "kind": "title", "text": "Front Row", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:18.33+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "25b0cf23-f34b-46c5-81e8-bfc5564485be", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "ee126187-ae96-4423-b3c6-061866fe7ccc", "evidence": "Uses a real-world event to illustrate a metaphorical 'front row' position.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:49:18.33+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "argument-from-analogy" } ], "arcBeats": [ { "to": 2, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 1, "name": "Attention", "beatId": "7efa60f5-9d83-4f73-ab64-e4879b233088", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Attention", "slug": "aida-attention", "status": "active", "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d", "version": 1, "description": null }, "evidence": "The deck starts with a traction slide and an analogy", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f5def844-0575-4f9f-bc8a-1b05cb6d8fb2", "evidence": "The deck uses a golden circle approach to explain Twitter's advertising capabilities", "position": 0, "objective": "Why Twitter's advertising platform is effective", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:52:10.53716+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 3, "type": "evidence", "title": "The slide uses a screenshot of an MSNBC article and social media share counts to illustrate virality.", "function": "show_traction", "rawType": "traction", "block": null, "metadata": { "slideType": "traction", "slideTypeCanon": { "name": "Traction", "slug": "traction", "status": "active", "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "balanced", "densityScore": 26, "componentCount": 3, "textChars": 308, "nDataPoints": 0, "notes": "The slide uses a screenshot of an MSNBC article and social media share counts to illustrate virality.", "elementsJson": [ "action_title", "screenshot" ], "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:49:18.032+00", "seconds": 2.321, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d0-74ee-9624-6c7565ac0a4c/3", "deck": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c", "deckAnchor": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c#slide-3", "deckJson": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c.json" }, "components": [ { "bbox": { "h": 0.75, "w": 0.8, "x": 0.108, "y": 0.15 }, "kind": "image", "text": "Screenshot of MSNBC article and social media engagement metrics", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:18.032+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8521bcc7-eee8-4e5a-b58d-6ba86edeecb5", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "The captain made an announcement that we would probably see it, Gordon told CBS News. I really couldn't hear what he was saying, and then all of a sudden people started getting up and going over to the windows.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:55:39+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b119-70d4-8fe3-eebc831acaf9", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.108, "y": 0.068 }, "kind": "title", "text": "Interesting content travels quickly", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:18.032+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e2ec0290-3284-4cc1-a968-ff3023aafc63", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Social Validation", "slug": "social-validation", "status": "active", "bestFor": null, "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd", "version": 1, "bodyDocId": null, "description": "Showing others have done something, especially similar others", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "004254ae-2cf3-44e9-a6bb-8380226d84c9", "evidence": "social media engagement metrics", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:45:33.553218+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "20e8a74e-0256-4988-b1fd-4557e8424fa1", "evidence": "Uses a specific real-world example to prove a claim about content virality.", "framework": null, "confidence": 0.7, "extraction": { "at": "2026-05-02 15:49:18.032+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "evidence-matrix" } ], "arcBeats": [ { "to": 4, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 3, "name": "Interest", "beatId": "001ddbfd-ec65-4981-879f-d76f14214614", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Interest", "slug": "aida-interest", "status": "active", "canonId": "019dd9b8-115b-7640-827f-fd115885a984", "version": 1, "description": null }, "evidence": "The deck presents interesting content and a testimonial", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f5def844-0575-4f9f-bc8a-1b05cb6d8fb2", "evidence": "The deck uses a golden circle approach to explain Twitter's advertising capabilities", "position": 0, "objective": "Why Twitter's advertising platform is effective", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:52:10.53716+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 4, "type": "evidence", "title": "The slide uses a powerful photo of a protestor with graffiti mentioning 'Twitter' to illustrate the impact of social media on political movements.", "function": "illustrate_case", "rawType": "testimonial", "block": null, "metadata": { "slideType": "testimonial", "slideTypeCanon": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "balanced", "densityScore": 33, "componentCount": 3, "textChars": 352, "nDataPoints": 1, "notes": "The slide uses a powerful photo of a protestor with graffiti mentioning 'Twitter' to illustrate the impact of social media on political movements.", "elementsJson": [ "photo" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:49:17.97+00", "seconds": 2.199, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d0-74ee-9624-6c7565ac0a4c/4", "deck": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c", "deckAnchor": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c#slide-4", "deckJson": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Alyouka @alya1989262 http://on.fb.mefboJWT over 1600 of us are taking to the streets on #jan25! join us: http://on.fb.me/fQosD i #egypt #tunisia #revolution", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:55:28+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b119-70d4-8fe0-200e6a5212e9", "parentComponentId": null }, { "bbox": { "h": 0.72, "w": 0.84, "x": 0.08, "y": 0.08 }, "kind": "image", "text": "Protestor in front of a green shutter with 'Twitter' graffiti", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:17.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "38377f93-78e6-4ac8-b6e4-b6d7c5c6cf25", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.84, "x": 0.08, "y": 0.8 }, "kind": "quote", "text": "Alyouka @alya1989262: over 1600 of us are taking to the streets on #jan25! join us: http://on.fb.me/fQosD i #egypt #tunisia #revolution", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:17.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "857bd64a-565a-4b2f-a9d6-602e80e09d7e", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 4, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 3, "name": "Interest", "beatId": "001ddbfd-ec65-4981-879f-d76f14214614", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Interest", "slug": "aida-interest", "status": "active", "canonId": "019dd9b8-115b-7640-827f-fd115885a984", "version": 1, "description": null }, "evidence": "The deck presents interesting content and a testimonial", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f5def844-0575-4f9f-bc8a-1b05cb6d8fb2", "evidence": "The deck uses a golden circle approach to explain Twitter's advertising capabilities", "position": 0, "objective": "Why Twitter's advertising platform is effective", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:52:10.53716+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 5, "type": "setup", "title": "Uses a social media-style quote format to contrast perspectives on business growth.", "function": "inspire_vision", "rawType": "quote_slide", "block": null, "metadata": { "slideType": "quote_slide", "slideTypeCanon": { "name": "Quote slide", "slug": "quote_slide", "status": "active", "canonId": "019de52d-098e-7555-a9fd-4f0af7e80bc2", "version": 1, "description": null }, "function": "inspire_vision", "functionCanon": { "name": "Inspire vision", "slug": "inspire_vision", "status": "active", "canonId": "019de52d-16d0-7756-83de-376eeac6fa40", "version": 1, "description": null }, "density": "balanced", "densityScore": 41, "componentCount": 5, "textChars": 280, "nDataPoints": 0, "notes": "Uses a social media-style quote format to contrast perspectives on business growth.", "elementsJson": [ "photo", "quote_block" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:49:17.896+00", "seconds": 1.962, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d0-74ee-9624-6c7565ac0a4c/5", "deck": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c", "deckAnchor": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c#slide-5", "deckJson": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.45, "x": 0.5, "y": 0.1 }, "kind": "image", "text": "T. Boone Pickens", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:17.896+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4496db2c-929c-42d4-8dfb-8cb4bffa59f5", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.45, "x": 0.05, "y": 0.1 }, "kind": "image", "text": "Drake", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:17.896+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "db79b066-ff74-47d0-b9d2-4d3fabec89b3", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.45, "x": 0.05, "y": 0.75 }, "kind": "quote", "text": "Drizzy @Drake: The first million is the hardest.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:17.896+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6f3aa08f-4cb4-4259-84cb-db7877307827", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.45, "x": 0.5, "y": 0.75 }, "kind": "quote", "text": "T. Boone Pickens @boonepickens: @Drake The first billion is a helluva lot harder.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:17.896+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ed7bf650-7087-4372-86d8-e44a17b14fec", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "Drizzy @Drake: The first million is the hardest. T. Boone Pickens @boonepickens: @Drake The first billion is a helluva lot harder.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:55:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b119-70d4-8fde-5b30e6ad5fe5", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 5, "name": "Desire", "beatId": "3e9ebbf5-4911-410e-bae2-5befff17eb2b", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Desire", "slug": "aida-desire", "status": "active", "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d", "version": 1, "description": null }, "evidence": "The deck presents a quote and a strategy", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f5def844-0575-4f9f-bc8a-1b05cb6d8fb2", "evidence": "The deck uses a golden circle approach to explain Twitter's advertising capabilities", "position": 0, "objective": "Why Twitter's advertising platform is effective", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:52:10.53716+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 6, "type": "appendix", "title": "The slide uses a hub-and-spoke visual to show Twitter as the central node connecting to other platforms like YouTube, Facebook, Instagram, etc.", "function": "establish_context", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "balanced", "densityScore": 28, "componentCount": 5, "textChars": 65, "nDataPoints": 0, "notes": "The slide uses a hub-and-spoke visual to show Twitter as the central node connecting to other platforms like YouTube, Facebook, Instagram, etc.", "elementsJson": [ "headline_text", "logo_grid" ], "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:49:20.719+00", "seconds": 4.532, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d0-74ee-9624-6c7565ac0a4c/6", "deck": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c", "deckAnchor": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c#slide-6", "deckJson": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "open.public.unfiltered", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:55:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b119-70d4-8fde-22f3dbb182ff", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.5, "x": 0.25, "y": 0.15 }, "kind": "diagram", "text": null, "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:20.719+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6436d932-e8b0-4367-b9d6-c2d043465dea", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.124, "x": 0.438, "y": 0.414 }, "kind": "image", "text": "Twitter logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:20.719+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c4e486ca-41b6-41a2-9a90-9d8914fd80fa", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.23, "x": 0.108, "y": 0.145 }, "kind": "paragraph", "text": "open.public.unfiltered", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:20.719+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "576e9c8f-dc5a-4cda-bb65-9100fd7d402e", "parentComponentId": null }, { "bbox": { "h": 0.085, "w": 0.312, "x": 0.108, "y": 0.065 }, "kind": "title", "text": "#Strategy", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:20.719+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c49b2877-ac21-4003-8ed2-711d36fc2edc", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "6a97a96d-5fc9-4eaf-828a-f71e6eb1f59b", "evidence": "Central Twitter logo connected to peripheral platform logos in a circular arrangement.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:49:20.719+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "frameworkName": "hub-spoke" } ], "arcBeats": [ { "to": 6, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 5, "name": "Desire", "beatId": "3e9ebbf5-4911-410e-bae2-5befff17eb2b", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Desire", "slug": "aida-desire", "status": "active", "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d", "version": 1, "description": null }, "evidence": "The deck presents a quote and a strategy", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f5def844-0575-4f9f-bc8a-1b05cb6d8fb2", "evidence": "The deck uses a golden circle approach to explain Twitter's advertising capabilities", "position": 0, "objective": "Why Twitter's advertising platform is effective", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:52:10.53716+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 7, "type": "setup", "title": "The slide features a 'BETA' stamp, indicating this was a pre-launch or testing phase presentation.", "function": "present_solution", "rawType": "product_demo", "block": null, "metadata": { "slideType": "product_demo", "slideTypeCanon": { "name": "Product demo", "slug": "product_demo", "status": "active", "canonId": "019de52d-0f06-7288-84f2-7568c1020fce", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "balanced", "densityScore": 32, "componentCount": 5, "textChars": 144, "nDataPoints": 0, "notes": "The slide features a 'BETA' stamp, indicating this was a pre-launch or testing phase presentation.", "elementsJson": [ "headline_text", "action_title", "screenshot", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:49:30.745+00", "seconds": 14.549, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d0-74ee-9624-6c7565ac0a4c/7", "deck": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c", "deckAnchor": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c#slide-7", "deckJson": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c.json" }, "components": [ { "bbox": { "h": 0.08, "w": 0.08, "x": 0.81, "y": 0.04 }, "kind": "callout", "text": "BETA", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:30.745+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "349b4617-7877-4b24-9a68-5ddd3b8c9b83", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "TESTING BETA", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:55:28+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b119-70d4-8fdf-e52ba9f5fbab", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.71, "x": 0.145, "y": 0.195 }, "kind": "image", "text": "Mockups of Twitter event pages for #NASCAR, #CannesLions, and #Euro2012", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:30.745+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8c850fc7-54de-4a7a-b4e6-48150340795b", "parentComponentId": null }, { "bbox": { "h": 0.065, "w": 0.175, "x": 0.108, "y": 0.078 }, "kind": "title", "text": "#Events", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:30.745+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c687d1d7-e8a7-4de3-874e-27af0af44b64", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.55, "x": 0.108, "y": 0.135 }, "kind": "title", "text": "Happening around the World, Lighting up on Twitter", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:30.745+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "93fb4e7c-d163-4d72-a2f4-50cea6d19c62", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 9, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 7, "name": "Action", "beatId": "47c686af-de26-4987-add0-ea9bda0abd78", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Action", "slug": "aida-action", "status": "active", "canonId": "019dd9b8-1285-74f0-8552-c04c08014586", "version": 1, "description": null }, "evidence": "The deck presents a product demo and market sizing", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f5def844-0575-4f9f-bc8a-1b05cb6d8fb2", "evidence": "The deck uses a golden circle approach to explain Twitter's advertising capabilities", "position": 0, "objective": "Why Twitter's advertising platform is effective", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:52:10.53716+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 8, "type": "appendix", "title": "This slide outlines a partnership framework for Twitter Ads clients.", "function": "present_framework", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "sparse", "densityScore": 11, "componentCount": 2, "textChars": 141, "nDataPoints": 0, "notes": "This slide outlines a partnership framework for Twitter Ads clients.", "elementsJson": [ "data_table" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:49:18.981+00", "seconds": 2.733, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d0-74ee-9624-6c7565ac0a4c/8", "deck": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c", "deckAnchor": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c#slide-8", "deckJson": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c.json" }, "components": [ { "bbox": { "h": 0.72, "w": 0.79, "x": 0.105, "y": 0.15 }, "kind": "table", "text": "Pillar, Description, Deliverable(s). Product Innovation, Strategic Consulting, Insight & Analytics, Pricing & Incentives.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:18.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8cf77d94-8128-409a-ad39-251c8cbb7ff9", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.34, "x": 0.105, "y": 0.045 }, "kind": "title", "text": "Joint Business Plans", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:18.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f4d87094-5cdb-4dbd-b8fe-a154c86b9d4b", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6b2a00c4-ec4d-4632-a30b-6a6d42c53fae", "evidence": "table/data: Pillar, Description, Deliverable(s)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:45:34.179234+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "2ea46b40-0b25-4b1f-b3c6-0ee6709d4728", "evidence": "Structured pillars for client engagement", "framework": null, "confidence": 0.7, "extraction": { "at": "2026-05-02 15:49:18.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "frameworkName": "partnership-framework" } ], "arcBeats": [ { "to": 9, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 7, "name": "Action", "beatId": "47c686af-de26-4987-add0-ea9bda0abd78", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Action", "slug": "aida-action", "status": "active", "canonId": "019dd9b8-1285-74f0-8552-c04c08014586", "version": 1, "description": null }, "evidence": "The deck presents a product demo and market sizing", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f5def844-0575-4f9f-bc8a-1b05cb6d8fb2", "evidence": "The deck uses a golden circle approach to explain Twitter's advertising capabilities", "position": 0, "objective": "Why Twitter's advertising platform is effective", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:52:10.53716+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 9, "type": "resolution", "title": "Source: BI Intelligence", "function": "size_opportunity", "rawType": "market_sizing", "block": null, "metadata": { "slideType": "market_sizing", "slideTypeCanon": { "name": "Market sizing", "slug": "market_sizing", "status": "active", "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b", "version": 1, "description": null }, "function": "size_opportunity", "functionCanon": { "name": "Size opportunity", "slug": "size_opportunity", "status": "active", "canonId": "019de52d-147b-7568-8828-a74a27697618", "version": 1, "description": null }, "density": "balanced", "densityScore": 32, "componentCount": 4, "textChars": 137, "nDataPoints": 9, "notes": "Source: BI Intelligence", "elementsJson": [ "area_chart" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:49:18.162+00", "seconds": 1.91, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d0-74ee-9624-6c7565ac0a4c/9", "deck": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c", "deckAnchor": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c#slide-9", "deckJson": "/decks/019dd923-60d0-74ee-9624-6c7565ac0a4c.json" }, "components": [ { "bbox": { "h": 0.8, "w": 0.8, "x": 0.15, "y": 0.12 }, "kind": "chart", "text": "Stacked area chart showing Mobile Ad Revenue (millions) from 2009 to 2017", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked area chart", "slug": "area-stacked", "status": "active", "canonId": "019de52c-ffb1-75fa-a614-76782f418cf1", "version": 1, "description": null }, "framework": null }, "subkind": "area-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:18.162+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "528f9274-b6a3-4f8a-b003-a82594f78be4", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.15, "x": 0.19, "y": 0.12 }, "kind": "legend", "text": "BI INTELLIGENCE", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:18.162+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "775dc903-78a0-40e3-ac73-d86becd4e52c", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Mobile Ad Revenue: $7,000M", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:55:29+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b119-70d4-8fe0-4ea581f73998", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.44, "x": 0.28, "y": 0.05 }, "kind": "title", "text": "U.S. Mobile Ad Forecast", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:49:18.162+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dd783661-792b-4b83-bc9f-69b6d0ab6a75", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "9c822b8b-afe9-4f14-9306-a91348a4df5a", "evidence": "chart/area-stacked: Stacked area chart showing Mobile Ad Revenue (millions) from 2009 to 2017", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:45:34.254838+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 9, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 7, "name": "Action", "beatId": "47c686af-de26-4987-add0-ea9bda0abd78", "matchId": "2f4a5733-2fc1-4dcd-ba41-1eb29899d062", "beatType": { "name": "Action", "slug": "aida-action", "status": "active", "canonId": "019dd9b8-1285-74f0-8552-c04c08014586", "version": 1, "description": null }, "evidence": "The deck presents a product demo and market sizing", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f5def844-0575-4f9f-bc8a-1b05cb6d8fb2", "evidence": "The deck uses a golden circle approach to explain Twitter's advertising capabilities", "position": 0, "objective": "Why Twitter's advertising platform is effective", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:52:10.53716+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 9, "from": 9, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "9c260327-d7f3-4a27-94f3-f8e3450bbb3d", "evidence": "The deck presents a market sizing slide", "position": 1, "objective": "The cost of not using Twitter's advertising platform", "confidence": 0.5, "extraction": { "at": "2026-07-16 21:52:10.572205+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true } ], "arcBeats": [ { "from": 1, "to": 2, "label": "Attention", "description": "The deck starts with a traction slide and an analogy" }, { "from": 3, "to": 4, "label": "Interest", "description": "The deck presents interesting content and a testimonial" }, { "from": 5, "to": 6, "label": "Desire", "description": "The deck presents a quote and a strategy" }, { "from": 7, "to": 9, "label": "Action", "description": "The deck presents a product demo and market sizing" } ], "loops": [ { "from": 2, "to": 9, "label": "Golden Circle", "description": "Why Twitter's advertising platform is effective" }, { "from": 9, "to": 9, "label": "Cost Of Inaction", "description": "The cost of not using Twitter's advertising platform" } ] }