KFC and American Eagle on how their built their TIkTok followings

Kantar

arc beats above · slides in the middle · loops below · scroll → 0 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 21 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Setup 3 slides 100% 3/3 slides 100% 3/3 slides · 14 hits

— 0/3 slides

100% 3/3 slides

— 0/3 slides

Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 4 hits

— 0/2 slides

50% 1/2 slides 100% 2/2 slides 100% 2/2 slides

— 0/2 slides

Key Messages 3 slides 100% 3/3 slides 100% 3/3 slides · 7 hits

— 0/3 slides

33.3% 1/3 slides 33.3% 1/3 slides 100% 3/3 slides

— 0/3 slides

Evidence 6 slides 100% 6/6 slides 100% 6/6 slides · 20 hits

— 0/6 slides

100% 6/6 slides

— 0/6 slides

Solution 7 slides 100% 7/7 slides 100% 7/7 slides · 21 hits

— 0/7 slides

100% 7/7 slides

— 0/7 slides

Slide inventory

every slide · same image gating as the playbook

The slide uses a high-contrast, bold design to emphasize user retention/engagement metrics.show_traction

Open slide detailBeat · Setup

The slide uses a bold, high-contrast design to emphasize a single key statistic.show_traction

Open slide detailBeat · Setup

The slide uses a high-contrast, bold design typical of TikTok's brand identity.show_traction

Open slide detailBeat · Setup

The slide highlights TikTok's superior performance in driving unplanned and impulse purchases compared to Snapchat, Facebook, Instagram, and YouTube.compare_peers

Open slide detailBeat · Complication

The diagram uses a dual-ring structure centered on 'Community' with the TikTok logo.present_framework

Open slide detailBeat · Complication

This is a classic 'mantra' slide used to shift the mindset of advertisers.inspire_vision

Open slide detailBeat · Key Messages

The slide features a screenshot of a TikTok video by @rebekahmgregory as evidence of the campaign.show_traction

Open slide detailBeat · Key Messages

front_matter

Open slide detailBeat · Key Messages

Minimalist design using TikTok's signature brand colors (red/cyan) on a black background.transition

Open slide detailBeat · Evidence

The slide uses a high-contrast design with a large metric and a portrait of the executive.show_traction

Open slide detailBeat · Evidence

The slide uses a high-contrast design with a large metric and a portrait of the executive.show_traction

Open slide detailBeat · Evidence

inspire_vision

Open slide detailBeat · Evidence

The slide uses a speech bubble graphic to frame the quote.inspire_vision

Open slide detailBeat · Evidence

The slide uses a TikTok-inspired aesthetic.show_traction

Open slide detailBeat · Evidence

The slide appears to be a video frame or a presentation slide with a person in the foreground and a text overlay.front_matter

Open slide detailBeat · Solution

transition

Open slide detailBeat · Solution

The slide uses a high-contrast design with a pink background and black/cyan text boxes.illustrate_case

Open slide detailBeat · Solution

The text is arched, suggesting a stylistic design choice rather than a specific framework.transition

Open slide detailBeat · Solution

The slide uses a 'TikTok' style aesthetic with the 'x' logo and pink/black color scheme.illustrate_case