KFC and American Eagle on how their built their TIkTok followings

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source-note data

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table/data: Unplanned & Impulse Purchases (TikTok 91%, Snapchat 94%, Facebook 85%, Instagram 91%, YouTube 82%) vs Impulse Purchases (TikTok 27%, Snapchat 25%, Facebook 23%, Instagram 16%, YouTube 23%)

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comparison_frame 90%

Direct comparison of metrics across multiple competitors.

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The slide highlights TikTok's superior performance in driving unplanned and impulse purchases compared to Snapchat, Facebook, Instagram, and YouTube.