anlak storytelling
All kinds
Document kinds
Loading document kinds...

Primary corpus lens for browsing and insights. Selection lives in the URL.

All formats
Orientation
Loading formats...

Landscape, portrait, square, or unknown document geometry.

Unlock
Reddit · pitchdeck

Reddit's Ad Sales Pitch Deck

16 pages · 4 arc beats · 2 loops

Pitchdeck Download JSON
Unlock

Reddit's Ad Sales Pitch Deck

Reddit
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 16 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 4 slides 100% 4/4 slides 100% 4/4 slides · 24 hits
— 0/4 slides
50% 2/4 slides
— 0/4 slides
100% 4/4 slides
— 0/4 slides
Interest 4 slides 100% 4/4 slides 100% 4/4 slides · 29 hits
— 0/4 slides
50% 2/4 slides · 3 hits 25% 1/4 slides 100% 4/4 slides 100% 4/4 slides Desire 4 slides 100% 4/4 slides 100% 4/4 slides · 22 hits
— 0/4 slides
100% 4/4 slides · 7 hits
— 0/4 slides
100% 4/4 slides
— 0/4 slides
Action 4 slides 100% 4/4 slides 100% 4/4 slides · 16 hits
— 0/4 slides
75% 3/4 slides · 6 hits 25% 1/4 slides 100% 4/4 slides 50% 2/4 slides

Slide inventory

16
every slide · same image gating as the playbook
01
Slide 1
This is a famous, non-traditional pitch deck cover slide from Reddit's early fundraising materials.front_matter
Open slide detailBeat · Attention
02
The chart uses a space-themed background with a cat, likely referencing internet culture.show_traction
Open slide detailBeat · Attention
03
show_traction
Open slide detailBeat · Attention
04
The slide uses a humorous illustration of a Corgi with a human face (likely Nicolas Cage) as a central visual anchor.show_traction
Open slide detailBeat · Attention
05
This slide serves as social proof of the platform's diverse and active user base.show_traction
Open slide detailBeat · InterestLoop · Cost Of Inaction
06
The slide uses a three-column layout to present quantitative metrics for three distinct subreddits, accompanied by representative images and sample comment threshow_traction
Open slide detailBeat · InterestLoop · Cost Of Inaction
07
Uses screenshots of Reddit sub-communities to illustrate user activity and traffic volume.show_traction
Open slide detailBeat · InterestLoop · Cost Of Inaction
08
The slide uses screenshots of Reddit ads to prove engagement metrics (comment counts).show_traction
Open slide detailBeat · InterestLoop · Cost Of Inaction
09
The slide uses a screenshot of a Reddit thread to illustrate the 'Branded Headline' product feature.present_solution
Open slide detailBeat · Desire
10
Includes a visual mockup of a Reddit page with highlighted ad placements.present_solution
Open slide detailBeat · Desire
11
The slide uses a screenshot of a branded Reddit TV page to illustrate the advertising integration.present_solution
Open slide detailBeat · Desire
12
Includes photos of participants and Jimmy Fallon to illustrate community engagement.show_traction
Open slide detailBeat · Desire
13
Uses Grumpy Cat meme to establish a self-aware, authentic brand voice.transition
Open slide detailBeat · Action
14
Uses anaphora (repetition of 'reddit is') to create a rhythmic, memorable brand statement.inspire_vision
Open slide detailBeat · ActionLoop · Golden Circle
15
Includes a reference to the 1982 film 'The Beastmaster' and the Reddit logo.state_next_steps
Open slide detailBeat · ActionLoop · Golden Circle
16
No text or names provided on the slide.other
Open slide detailBeat · Action