{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-605d-726d-81a4-a608fe90681c", "slug": "bi-e98192badfe5632e", "title": "Reddit's Ad Sales Pitch Deck", "subtitle": "Reddit", "author": "Reddit", "pageCount": 16, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.315, "document": { "id": "019dd923-605d-726d-81a4-a608fe90681c", "slug": "bi-e98192badfe5632e", "title": "Reddit's Ad Sales Pitch Deck", "rawTitle": "Reddit's Ad Sales Pitch Deck", "authorId": "Pitchdecks", "authorName": "Reddit", "authorDisplay": "Reddit", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Reddits-bi-e9819.pdf", "sourceUrl": "https://www.businessinsider.com/reddits-ad-sales-pitch-deck-2013-5", "sourceDate": "2013-05-17 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 10:45:22.766+00", "status": "ready", "pageCount": 16, "orientation": "landscape", "aspectRatio": 1.315, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/bi-e98192badfe5632e", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 16, "pagesIndexed": 16, "pagesWithImages": 16, "pagesWithMetadata": 16, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 91, "chartCount": 1, "metricSlides": 0, "toolMatches": 18, "documentToolMatches": 0, "frameworkMatches": 2, "arcMatches": 1, "beatMatches": 4, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "1f718439-a0d2-48c9-abc6-9d54012f2e0c", "evidence": "The deck follows the AIDA (Attention, Interest, Desire, Action) structure, starting with attention-grabbing statements about Reddit's growth and influence, followed by interesting statistics and features, and ending with a call to action.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:51:03.409+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 4, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Attention", "beatId": "374e0d2c-fb12-4b55-a530-e39c7315b6be", "matchId": "1f718439-a0d2-48c9-abc6-9d54012f2e0c", "beatType": { "name": "Attention", "slug": "aida-attention", "status": "active", "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d", "version": 1, "description": null }, "evidence": "The deck starts by grabbing the audience's attention with statements about Reddit's growth and influence.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. 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