The pitch deck rewards app Upside used to nab a $165 million Series D

Upside

arc beats above · slides in the middle · loops below · scroll → 4 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 17 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits

— 0/1 slides

100% 1/1 slides · 2 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides Solution 3 slides 100% 3/3 slides 100% 3/3 slides · 18 hits

— 0/3 slides

66.7% 2/3 slides 33.3% 1/3 slides 100% 3/3 slides · 5 hits 100% 3/3 slides · 4 hits Traction 9 slides 100% 9/9 slides 100% 9/9 slides · 56 hits

— 0/9 slides

33.3% 3/9 slides 22.2% 2/9 slides 100% 9/9 slides · 14 hits 55.6% 5/9 slides Business Model 4 slides 100% 4/4 slides 100% 4/4 slides · 26 hits

— 0/4 slides

25% 1/4 slides 50% 2/4 slides 100% 4/4 slides · 7 hits 50% 2/4 slides

Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detail

frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

Uses a flywheel diagram to explain the economic impact.inspire_vision

Open slide detailBeat · SolutionLoop · Cost Of Inaction

show_traction

Open slide detailBeat · SolutionLoop · Golden Circle

The slide uses screenshots of a dashboard to demonstrate the platform's value proposition.present_solution

Open slide detailBeat · SolutionLoop · Golden Circle

The slide uses a testimonial/quote format to establish credibility for the company's core measurement methodology.cite_precedent

Open slide detailBeat · Traction

The slide uses a combination of a bulleted list for platform benefits and a grid of cards for specific spending categories.present_solution

Open slide detailBeat · Traction

The slide uses a visual layout to demonstrate product ubiquity through partner apps.present_solution

Open slide detailBeat · Traction

The chart uses a bar chart to visually demonstrate the scale of the company's environmental impact relative to well-known corporations.show_traction

Open slide detailBeat · TractionLoop · Quick Win Big Bet

The slide uses a flywheel-style circular process diagram to show how user acquisition leads to incremental profit sharing.present_solution

Open slide detailBeat · TractionLoop · Quick Win Big Bet

show_traction

Open slide detailBeat · TractionLoop · Quick Win Big Bet

The chart displays multiple cohorts starting from 12/1/2020 to 11/1/2021, with a thick black line representing the weighted average.show_traction

Open slide detailBeat · Traction

The slide uses placeholders like $[X], $[Y], [Z] to represent financial variables.analyze_data