{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-605c-759f-b6b3-1aa5feb9617d", "slug": "bi-921fd62ba9154b13", "title": "The pitch deck rewards app Upside used to nab a $165 million Series D", "subtitle": "Upside", "author": "Upside", "pageCount": 16, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.999, "document": { "id": "019dd923-605c-759f-b6b3-1aa5feb9617d", "slug": "bi-921fd62ba9154b13", "title": "The pitch deck rewards app Upside used to nab a $165 million Series D", "rawTitle": "The pitch deck rewards app Upside used to nab a $165 million Series D", "authorId": "Pitchdecks", "authorName": "Upside", "authorDisplay": "Upside", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Rewards-bi-921fd.pdf", "sourceUrl": "https://www.businessinsider.com/pitch-deck-rewards-app-upside-165-million-series-d-2022-5", "sourceDate": "2022-09-13 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 10:36:08.772+00", "status": "ready", "pageCount": 16, "orientation": "landscape", "aspectRatio": 1.999, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/bi-921fd62ba9154b13", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 16, "pagesIndexed": 16, "pagesWithImages": 16, "pagesWithMetadata": 16, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 93, "chartCount": 9, "metricSlides": 0, "toolMatches": 10, "documentToolMatches": 0, "frameworkMatches": 4, "arcMatches": 1, "beatMatches": 5, "loopMatches": 4, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "4c1c5ef3-d3e3-4234-9598-39cb8e2cc63a", "evidence": "The deck starts with a problem statement, agitates it, and then provides a solution.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:49:13.478936+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem", "beatId": "e62db605-d3ce-4b82-8b0d-158d95ccb78e", "matchId": "4c1c5ef3-d3e3-4234-9598-39cb8e2cc63a", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "Physical commerce is struggling", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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"evidence": "The slide explicitly shows a flywheel diagram illustrating the digital marketplace making the physical world more economically efficient.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:41:55.614302+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Waterfall chart", "slug": "waterfall-chart", "status": "active", "bestFor": null, "canonId": "e2799da3-725f-44a9-a093-570f1f388e64", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "bf5eed5b-42f9-4370-b959-967cd2867c54", "evidence": "The slide shows a dashboard interface with metrics that could be interpreted as a waterfall chart.", "pageRefs": null, 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