Pitch deck: How Pluto TV's cofounder raised funds for TV startup Telly — playbook

Pitch deck: How Pluto TV's cofounder raised funds for TV startup Telly

Telly

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

3

coverage by narrative range · generated from this deck JSON

Narrative range 19 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

100% 1/1 slides · 2 hits

— 0/1 slides

Agitate 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

100% 1/1 slides · 2 hits 100% 1/1 slides Solution 17 slides 100% 17/17 slides 100% 17/17 slides · 100 hits

— 0/17 slides

52.9% 9/17 slides 5.9% 1/17 slides 100% 17/17 slides · 19 hits 58.8% 10/17 slides

Slide inventory

18

every slide · same image gating as the playbook

01

front_matter

Open slide detail

02

front_matter

Open slide detailBeat · Solution

03

The slide features a product render of the Telly TV in a living room setting.front_matter

Open slide detailBeat · Solution

04

The slide uses a product screenshot to illustrate the core value proposition of the hardware.present_solution

Open slide detailBeat · SolutionLoop · Voice Of Customer

05

The slide uses a high-impact, emotional visual to anchor the 'free' value proposition.present_solution

Open slide detailBeat · SolutionLoop · Voice Of Customer

06

The slide uses a grid-like layout to showcase the various modules of the TellyOS ecosystem.present_solution

Open slide detailBeat · SolutionLoop · Voice Of Customer

07

The slide uses a visual product mockup to explain hardware features.present_solution

Open slide detailBeat · SolutionLoop · Voice Of Customer

08

The slide uses a visual of the hardware product at the top, followed by three feature pillars.present_solution

Open slide detailBeat · SolutionLoop · Voice Of Customer

09

The slide highlights the dual-screen functionality of the Telly TV, emphasizing the 'glanceable' nature of the information feed.present_solution

Open slide detailBeat · SolutionLoop · Voice Of Customer

10

The slide shows a UI mockup of the Telly OS fitness interface on a television screen.present_solution

Open slide detailBeat · SolutionLoop · Voice Of Customer

11

Shows a UI mockup of a Zoom call running on a Telly TV.present_solution

Open slide detailBeat · SolutionLoop · Voice Of Customer

12

frame_problem

Open slide detailBeat · Problem

13

Uses a visual metaphor of a 'perfect storm' to justify the market opportunity for Telly's dual-screen hardware.establish_context

Open slide detailBeat · AgitateLoop · Cost Of Inaction

14

plan_implementation

Open slide detailBeat · SolutionLoop · Cost Of Inaction

15

The slide uses a grid layout to present the CEO and key hires, with a footer section listing additional company affiliations.other

Open slide detailBeat · Solution

16

The slide features a product mockup of a Telly TV showing an ad alongside news and sports tickers.size_opportunity

Open slide detailBeat · Solution

17

Uses a Venn-style overlapping circle diagram to represent market segments.size_opportunity

Open slide detailBeat · Solution

18

front_matter

Open slide detailBeat · Solution